654. Nicole Carroll | Nurturing CrossFit's Legacy and Shaping Its Future

She doesn't do many podcasts at all, but we had Ackerman charm her into hanging out for a bit talk about CrossFit with us.

Nicole Carroll's unwavering dedication to CrossFit's ethos has not only endured but has thrived amid the challenges and changes of the past few years. Her role as Chief Brand Officer, aka The Baroness of Brand, underscores CrossFit's commitment to its mission and values while embracing the future with open arms.

This special episode is one everyone should watch.

Here are a few high points:

#1 - Affiliate Owners' role is to run successful Affiliates, while the CrossFit's responsibility is to ensure accessibility and reach to various communities.

#2 - Despite the use of terms like inclusivity, there's a gap between messaging and imagery. Market research shows a lack of diversity in age, ability, shape, and color.

#3 - Being authentic and true to yourself when communicating with others is key to making a positive impact and fostering community.

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