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127. Do Gym Aesthetics Matter?

127. Do Gym Aesthetics Matter?

In today’s episode your host, Ackerman and Fern talk about the aesthetics of an affiliate and how important. They’re covering the overlook, layout to the organization to how clean it is. To emphasise how important that is today. With wifi, how to make your members want to stay more and really why if you have showers you should also have a towels service. These may seem like the little things that don’t make a big difference but they do leave that last first impression. 

Best Hour of Their Day Youtube

Time Stamps:

(5:28) Gym aesthetics
(10:09) Bathrooms
(24:11) Lobby
(28:40) Coffee
(26:32) Venmo (This will only work in the US, would recommend “Sum UP” if outside of the US)
(37:41) In the gym 

The GO WOD app is very unique because of its mobility test is a totally innovative concept that will allow you to clearly highlight your body’s abilities and limitations. This means that the app is tailored to you personalise and works with ensuring that you get the improvements you need. While breaking it down into 3: pre, during and post Wod allowing for you to be completely ready and recovered for your workouts. You can even do the test before sign up for it, we suggest just going over and seeing where you score at the very least. But let be honest? We all know we need to improve our mobility. https://www.gowod.app/

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Do gym aesthetics matter use this one.mp3 transcript powered by Sonix—the best audio to text transcription service

Do gym aesthetics matter use this one.mp3 was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your audio to text in 2019.

Fern:
I've got a question for you.

Ackerman:
Is it about how fit I am?

Fern:
Nah, you know,.

Ackerman:
I don't want to talk about that.

Fern:
You're not fit.

Ackerman:
I don't want to brag today.

Fern:
There's there's actually not even a discussion to be had there. But I have seen you. I saw you workout out. We did. I think we did 16 workouts on the tour. But I would say what you did. You Quas, I worked out for about half of them and the rest of the time you just foiled around pretending to do fitness.

Ackerman:
Did you count? Let's let's do a quick count of how many workouts we did. OK. So we did. We stopped at 10 boxes over four days.

Fern:
Three of them. Well, I can say I can safely say that eight of 10 did like did a two piece.

Ackerman:
Well, let's let's do it. Let's go in chronological order. Let's let's let the listeners hear where we went. The show is going to come out in January. It might not be in this exact order.

Fern:
Crossfit, invoke.

Ackerman:
OK, so we've got a Crossfit, invoke. And we did two pieces. We front squatted and we did that little triplet.

Fern:
Yep.

Ackerman:
OK, so that was two workouts.

Fern:
Twelve state,.

Ackerman:
Twelve State. We did clean complex and a metcon four workouts.

Fern:
We did Barton Hayes.

Ackerman:
Hayes Barton had a strength, metcon and a Cash out. So let's call that three. So now we're at seven. So we did seven workouts on day one. And now in fairness, like the cashout I was a minute but let's just call each piece a workout. So we're at seven after day one. Keep going.

Fern:
Day two, we did.

Ackerman:
New Order,.

Fern:
New Order and then TTG

Ackerman:
New Order and then TTG sure. So New Order had to fill out. Call that two full workouts.

Fern:
Yes. The first. Now the strength portion was not weight lifting. It was, it was gymnastics heavy.

Ackerman:
But it is hard.

Fern:
It was very hard.

Ackerman:
And then they're meant of the longest workout we did.

Fern:
Yeah. 35mins.

Ackerman:
So we're at nine before TTG. What would you break? How would you consider TTG? Would you call it two, three, maybe even one? Because we did two different complex.

Fern:
Yeah, but it was all snatch related.

Ackerman:
So let's call that one.

Fern:
One. It was. It was just heavy lifting.

Ackerman:
And then what about the hold though at the end the rack hold?

Fern:
That's more of a cash out for me. Like it was hard, but it was optional. Right. Like we did it because we chose.

Ackerman:
Let's call it then.

Fern:
So we did what it was as we did for all four rounds or one minute on one minute off front rack hold kettle bells.

Ackerman:
But I think that is what left my mid-line pretty sore for the next day.

Fern:
Ya Potentially.

Ackerman:
So?

Fern:
We did sit ups and Hayes Barton the day before.

Ackerman:
Weighted sit ups. So if we are including that we're at eleven.

Fern:
OK. So then we go day three and we do. Curt and Lind's Gym.

Ackerman:
OK. Briar Creek.

Fern:
Briar Creek.

Ackerman:
One workout,.

Fern:
One workout.

Both:
Hero work out.

Ackerman:
So twelve.

Fern:
And then we go to.

Ackerman:
THis was two days ago that we can't remember.

Fern:
And we we went. It's a lot. In four days we went to Brave.

Ackerman:
They had two pieces as well.

Fern:
So we did a heavy press strict press and then we did it because I was 3, 3, 3.

Ackerman:
And then a team workout.

Fern:
No, it was eight. It was 8.

Ackerman:
Three by eight. And then a one set of three.

Fern:
One set of three. That's right.

Ackerman:
So that was workout 13 and 14.

Fern:
And then we went to.

Ackerman:
Now were yesterday. Now we're on Thursday.

Fern:
So then we went to News River.

Ackerman:
Yep.

Fern:
So we had we did a Bulgarian split squat.

Ackerman:
14 and then a terrible workout.

Fern:
It's 12 minutes or 16 min,.

Ackerman:
16 Minutes, amrap with devil's press and Step over. So we're at 14/15.

Fern:
Then we went to Hammer Driven Fitness and that was two pieces. We did a back squat.

Ackerman:
16 17 to back Squat and then we both. That's going to be a great episode when it comes out because Steph Hammerman took us through a workout as if we were adaptive athlete.

Fern:
So you did it in a wheelchair? I did it as if I had one arm.

Ackerman:
Yep. So that was so at 17 workouts. And then we finished at Oak City.

Fern:
Where that was just heavy. Well, then we did the optional cash out,.

Ackerman:
18 and we did approximately 19 pieces , 19 workouts in four days. So we did a lot over the last week. Well, we where we go. what was.

Fern:
I don't Know you totally derail this.

Ackerman:
You were gonna ask.

Fern:
I had a question. Oh, yeah. And then you just completely derailed.

Ackerman:
Was that your question?

Fern:
No. Had nothing to do with my question. But anyway. Yeah, well if you guys want to know we did. That's what we did. So now my question would be.

Ackerman:
But before you get to your question,.

Fern:
Because that's what the episode is about.

Ackerman:
That is what the episode is about. But I'm really excited for everybody to see that we just kind of gave a broad brush overview of what we did. But every episode is going to be really cool.

Fern:
Yeah. They're all very different. You know, like what? We did it at Hammer Driver and fitness is very different than what we did at some of the other affiliates. And then, you know, we showcase different things at different affiliates. And we did a little bit more kind of coach feedback when we went to News River, you know, so but it's cool. I think everybody's gonna learn something regardless of where you are in your coaching or affiliate owner journey.

Ackerman:
And look for that to come out at the beginning of 20/20. You know, early to mid January of 2020, it's gonna be on our YouTube channel. And if you don't already subscribe, go to YouTube search. Best hour of their day. Just so you know, every podcast also has a video component. Sometimes it's live with the people that we're interviewing or with ourselves or, you know, just the the audio there. But we also put out some little, little clips as well. And starting now, you're going to see clips of the road trip. The full episodes will be edited. Come out Jan.. Well, we're going to put out some clips of what went down along the way also.

Fern:
So my question was about gym aesthetics, right? Does it matter how pretty your gym is? Because that would that's is something that we observed as you go from gym to gym and the more gyms you go to. So both of us is probably to more than 100 gyms.

Fern:
You start to see gyms that the beauty of Crossfitters, they're all different. You're not going to see two gyms that look the same. They all have their unique little setups, their unique layouts, their unique facilities, their unique footprint. Does it matter what your gym looks like?

Ackerman:
I think this, you know, 20, 19, I think the answer is yes. And I think. Now, you know, there's a different question between does it matter what it looks like and does it matter how clean you keep it in organized, you keep it. I think those are kind of different categories. But if we were gonna love that all into the umbrella of aesthetics. Yes, in twenty nineteen and matters in 2007, my gym was a mess. It was just bits and pieces of equipment from Craiglist. I bought flooring from like Costco. I remember those old puzzle piece flooring. They'd put it like a nursery and then I had people trying to snatch on it and they were coming apart. So.

Fern:
I'm not Shocked that you did that so half ass.

Ackerman:
I thought I was doing something really cool. But the point is, you know, back then, it's not that it didn't matter. It's just that it was harder to have something and really care about it. But in twenty nineteen there's when we were in Raleigh for four or five days and we went to. 10 boxes, there's probably 40 others we didn't go that I think our buddy John was telling us was like 52 boxes in Raleigh.

Fern:
I don't know if that number is right, but it's a lot like it's in the in the greater Raleigh area. There's no shortage of Crossfit, gems, which is great.

Ackerman:
The Point is, if you want a box and you don't think the cleanliness of your floors or the organization of your equipment matters at this point. I think you're wrong.

Fern:
So let's go through it. The reason I wanted to have this conversation is because, you know, obviously we've been to a lot of gyms, but we've just fresh off of 10 gyms that most of which we've never been to before. And we saw a lot of different things. And some of them obviously look like a little bit better than others. Which is, you know, not to not to say anything bad about any one particular gym. But, you know, sometimes I think depending on your facility, you can only do so much beautification.

Ackerman:
And I agree with that.

Fern:
You know, I can only polish a turd so much. So I don't mean you like your affiliate. I mean like the building and the structure that it's in.

Ackerman:
Right. Let's let let's use examples. So my question to you, which box do you think you walked into and you're like, this is the nicest looking.

Fern:
Of the 10 that we just went to?

Ackerman:
All factors included cleanliness, organization, color scheme?

Fern:
12th State.

Ackerman:
I knew you're going to say. Yeah, I would say. Twelve state was up there. Probably Oak City was a close second.

Fern:
Oak City is very nice. The only thing that.

Ackerman:
I might even put that ahead. Well,.

Fern:
The only thing I would potentially change there is the lobby's very dark. It's that dark charcoal gray.

Ackerman:
Yeah. And the lobby at 12:00 stay was brighter because the windows were right there.

Fern:
Well, it's also like it was it they had like a good color scheme of like white and grays.

Ackerman:
But Oak City showers were phenomenal.

Fern:
Oak city showers are top notch. I mean, like those are buji those are like what you would find in a spa.

Ackerman:
I spent like how long in that shower?

Fern:
Way too long,.

Ackerman:
Like 18 minutes.

Fern:
So let's run through a couple different things. That that that.

Ackerman:
I wanna… let me finish that statment a box that we thoroughly enjoyed. I mean, we're at his house right now. Was Nuses River.

Fern:
Correct.

Ackerman:
And I would say out of all the boxes, that was probably the messiest, if you will.

Fern:
And it wasn't messy,.

Ackerman:
Right? It was. That's an example of like his layout just didn't lend itself to.

Fern:
Correct.

Ackerman:
Super clean. Just, you know, you'll you'll see it in the episode, but it's a little more narrow. He did a great job kind of getting the equipment off the floor. We talk about that. But just you you know, you own or rent a space that's been around longer. It's just a little harder to get that clean look right away.

Fern:
Yeah. And it's and it's by no means is. Was it dirty or disorganized.

Ackerman:
Not at all.

Fern:
Not at all. But it just doesn't it doesn't look as new. Right. So again, like you can paint an older building, but it's still an old building.

Ackerman:
Yeah. And you can feel it. You can be at it.

Fern:
So let's I want to walk through a couple of things that like if we were to go, if you could right now builds your gym with all of the bells and whistles. What would be like the first thing like what would be mandatory? I have to have this in order to separate my facility from other facilities.

Ackerman:
Well, OK, let's assume budget is not an option, but at the same time, we're being realistic. Is that fair? Yeah, we're not gonna spend millions of dollars, but we'll put some money into it. I think two nice showers is very. And not just the showers.

Fern:
Yeah. So. Yeah. What constitutes a nice shower? Because I think this is where I think there's a little bit of interpretation involved. And like some people like this is in a shower, at which point you walk in there and you're like, this is actually not that great of a shower.

Ackerman:
I don't want to go in a shower. I feel like I'm going to catch a disease.

Fern:
OK. So cleanliness is one thing, but what's the difference? So like I'm talking about the difference between maybe a shower shell and then maybe like a fully tiled out shower.

Ackerman:
And I think that's the difference. Like, if you can afford it, you know, you go to Home Depot, you buy like the slate tiles, which I believe is what Oak City had. You know, you could buy a shell, but those just tend to look dirtier and older. Quicker.

Fern:
Yeah, they're harder to keep clean. They generally and they're tough to get in decent sizes. They're generally very small.

Ackerman:
Yeah. They're like the narrow little boxes so that with maybe a glass door and then you can do these little things. Let's assume your shower is also your bathroom set to kind of navigate that. But you have like a nice shower mat. You have a couple nice products in the shower. That's cheap. I mean, you know, it's a buy like Chanel, but I don't even know if that's. Or whatever. Like a good company is. I mean, you have, like, shampoo. Can I hate going in a shower when you're traveling that has no soap. And like, cool. I raised off and I'm still dirty.

Fern:
So there's two there's two scenarios. There either has nothing or it has a hodgepodge of things that people have put in there. So if you're going to have a shower, just stock the damn thing with nice soap and shampoo and conditioner.

And that way people aren't because what happens is when everybody brings in their own little travel bottle, then it creates scum all over the bathroom and all over the shower where people leave those things. So just stock it like there's companies that'll do this for you. Santoso Stock it for you. They have like good products there. So.

Ackerman:
Actually and there's cheaply. Just go buy one of those wall mounted shampoo conditioner. So. Yes, I get on Amazon for maybe $10 and then go to Costco or b.j.'s and get, you know,.

Fern:
Big industrial sides of each one of those.

Ackerman:
You know, and and you can just squeeze it right in. Whoever cleans or if it's you once, it's probably every three days yet to fill that up. So have that. Have a look. Here's some little things. And I'll, you know, a critique of Oak City. They had a hook, right? It's out of the shower for your towel.

Fern:
Yes.

Ackerman:
So where was I going to put my clean clothes? So my clean clothes had to put the seat down, you know, put them on the toilet,.

Fern:
Have like a clothes, like a little rock, like a somebody a hanger on there where I can put my towel, I could put my dirty clothes, I could put my clean clothes on. I have to put anything on the floor.

Ackerman:
Right. Because I was getting I was honestly getting right back into the same dirty clothes. So not a big deal. I just wanted to rinse off. But.

Fern:
So most people are not.

Ackerman:
Right. Some people probably have to put a suit on.

Fern:
Yeah.

Ackerman:
So. OK, well where can I hang that suit?

Fern:
Correct.

Ackerman:
Have a fan in there if you can. Because nothing is worse than. Getting out of a hot shower in Florida to immediately start sweating again.

Fern:
That's a good point.

Ackerman:
You know, so have that fan on. So at least it's takings. You're still gonna be hot. You're probably going to sweat a little bit, but at least then it's not as bad.

Fern:
Assuming it's not in a temperature controlled environment anyway.

Ackerman:
Right. Exactly. But, you know, get that fan going, which again, costs money, but it's possible you can do that.

Fern:
All right. So showers try to do it up. You know, don't put a shitty shower curtain in there if you're not going to have like a glass wall in there. And if you're gonna have a glass door in there, clean that thing.

Ackerman:
You just get one of those little scrubber scraper.

Fern:
Squeegees.

Ackerman:
Squeegees. And you know, and honestly, I don't think anything we just laid out would cost more than $5000.

Fern:
That would be on the higher end.

Ackerman:
That's like building a full shower with a fan.

Fern:
Yeah. This is assuming you don't have to do any plumbing, any electrical work, all that stuff. But if it's already in place, like you can upgrade your bathroom for relatively low costs and even and actually on the cheap cheap, if you or one of your members is fairly skilled at, you know, laying tile, doing some of those things. The other thing I think is, is that I always appreciate is the sink. So if you have a traditional gym setting and I've got two of these in my gym, then I'm getting ready to swap out is you have like the typical like sink mouth that just comes out from the wall. That's not like a vanity. Right. Just like it looks like an old truckstop sink. Get rid of that thing. You can buy a nice vanity sink with like good hardware on it for less than 200 bucks and it gives you more storage where you can put stuff underneath that so that you don't have a big stack of toilet paper just sitting in the corner of the bathroom where I can put it away and make it nice here.

Ackerman:
And none of these things are urgent. And I would say they're more selling points. A lot of people in my experience join the box because you have a shower and never use it, but they need to know that that's an option. So you might be thinking, well, I don't want to spend $5000, but if I get two members this year because of it, that covered it. We're talking. This is what's separating unit. This day in age, we see the push for Crossfit, health. You know, the 18 and 22 year olds, they're going to join your box because they wanted you Crossfit,. They want to work hard. But if you want to get these six year old men and women in, they need to feel like they're spending $150 and getting a nice clean gym t0o. And this is what's going to help sell them.

Fern:
Okay. Are you a hand dryer, a hand towel or paper towel guy?

Ackerman:
Oh, that's a tough one these days, because I understand why a hand dryer is important because of the environment. But there are definitely times around like I just want to dry my hands off on paper towel.

Fern:
I don't think you go wrong either way. But again, make the what really bugs me is that if you walk in no place and like the paper towels are out, like it should be something that is like readily stocked, like always ready to go checked on a frequent basis.

Ackerman:
If you're asking me what would I do this day and age and I've done it before, I would go on. I bought like those Dyson blades, I think they were called. It's expensive. But I'll tell you what,.

Fern:
I think they're like seven hundred bucks apiece.

Ackerman:
Yeah, but you're gonna spend $700 and paper towels this year and you're gonna have to take the garbage out and you're gonna have to touch it. Use paper towels when you push it in deeper just by yourself. The you know, a hand dryer. Save yourself the stress of just having to clean up. You never have to worry about it again.

Fern:
Okay. Last thing in the bathroom zone, move on. This is important because I got blasted for this recently by one of my clients and then we fixed it immediately. The lighting in the bathroom needs to be appropriate now for dudes.

Ackerman:
What's appropriate?

Fern:
It needs to be bright for dudes. You probably don't get this.

Ackerman:
Because his makeup your about to?

Fern:
Correct. The ladies I always wondered. That you could tell. You can make sense. That's good. That means I'm doing it well, if you can make sense.

Fern:
So the ladies want to be able to see to put their makeup on. So, you know, if it's something that you melt by the mirror or somewhere else like that, like that, somewhere where they can actually do that and can see. But if you walk into the bathroom in your bathroom, it's dark. You need to fix the lighting, fix the lighting and also something in there if you can put a somehow a full length mirror in the bathroom. Put that in there as well. That's that's a nice value add.

Ackerman:
You can probably do that on the back of the door. No problem.

Fern:
Easily.

Ackerman:
And I assume for the lighting, if it's a struggle, you know the fixtures you can buy either the standalone mirror ones that go over the sink or maybe even, you know, those like little circle wall mounted ones that you can turn on one bulb. Women will probably be happy with that. They see their eyes, do them, whatever.

Fern:
And if you have a vanity, you can get one of the ones that plugs in that you can flip it around. It's like a magnifying,.

Ackerman:
Right? Super close up.

Fern:
So, okay. So bathroom's clean. Oh, last thing, if you. This is my recommendation.

Ackerman:
Towel serve?

Fern:
Yes. If you have showers, you need to offer towels.

Ackerman:
So what does that look like?

Fern:
What do you mean? You can do one of two ways. I can I can buy a bunch of towels and take them home and wash them in some sort of periodic basis. Or I can outsource it to a company who comes in. They drop them off. They pick them up. They do the laundry for me. Or if you have the ability to install a washer dryer in your facility. We do. That's even better. But if you're going to offer that service, you need to offer a towel service. In my opinion, it's kind of it's kind of like 50 percent. And the reason I said you're not going to go into any other facility that offers a shower that doesn't offer towels. Name one other place that does that other than a Crossfit,.

Ackerman:
Oh, no, you're right. Plenty of Crossfitters do it. But you're right. Like if you go to a standard global gym yoga studio.

Fern:
They have towels.

Ackerman:
They do. I would say if I were going to do it, I would outsource it because A, I dont want to take everyone's stinky towels to my house and use my personal washer dryer. If I did have the hookup, now I have to spend money on one which will inevitably break. Cost me more money and also time either my own a coach and intern etc.

Fern:
I just consider it to be cost of running a facility like it, so.

Ackerman:
I'd rather just outsource it. Hey,.

Fern:
I got a really nice washer dryer for free from one of my members who was just upgrading their stuff. And so just like I should just like take it. So we took it as a very nice washer dryer, just as nice as the one to my house. Well, the other cool thing about towels. If you decide to do this as you can go to places like Towel Hub and stuff like that, like not not pornhub J. Towel Hub.

Ackerman:
I was already just typed it into my browser.

Fern:
So you can go to place like Towel hub and you can buy. A decent set of towels for really, really low costs. Both hand towels and and like gym towels and shower towels,.

Ackerman:
Oh you can it towels for like less than a dollar each.

Fern:
Is it? It usually varies based on how many that you buy in a typical gym. Depending on the showers, you probably don't need like two dozen would be a lot. Shower towels. You're gonna need. You're prolly gonna need 100 to 150 like gym towels like sweat towels just so that you're not doing laundry every fifteen minutes.

Ackerman:
I would do those as well. I mean personally.

Fern:
We do both.

Ackerman:
Anytime I go to a gym, be it on the road at home, I always bring towel because you end up sweating in an Crossfit,, you know whether you need your grip on a barbell or the pull up regular. I'm just gonna be sweaty and have to leave after.

Fern:
And you probably have to buy a new set every year. So not a big deal like you're gonna spend. Three hundred bucks would be a lot to spend on towels for the year. Now, here's what's going to happen. And I'll tell you this, because we've been doing it for a while. You people are going to steal your towels.

Ackerman:
Yeah, that's just the cost of doing business.

Fern:
But if you're smart about it, two things. You can do this. Hey, if I want to get him back, you can create some guilt. But B, if they really want to keep it, I can create a branding scenario. See if you can get your logo printed on those towels.

Ackerman:
Right. Somebody shows up at your house. You got a, you know, Crossfit, Rife hand towel on your bathroom.

Fern:
Yep.

Ackerman:
That that's cool. But I mean, all of this being said, I know you don't charge for your towel service. You could you could charge or just. It's one of those things where you factored into your membership costs. You know, you go from 150 to 175. That $25 per member is way more than you're spending on. You wouldn't even have to bump it that much.

Fern:
You could bump at five dollars and cover your costs very easily.

Ackerman:
Hundred percent. But I mean, I think, you know, I know for me, for example, I go to a jujitsu studio that rents how lockers and it's worth my $20 a month just for the ease of like I get to leave a towel, my deodorant, my my gey, whatever is there. Members will pay for that luxury of making their life just a little bit easier. How many times have you left? I mean, you have an a reminder on your waze to not forget your kid in the car. In.

Fern:
Fact,.

Ackerman:
Hey, so you can imagine how many times we leave our house and we're like, shit, I forgot my towel, I forgot my shoes. You're making your members lives easier. And that's why they would be willing to keep coming back.

Fern:
One really easy bonus ad is like stocked those bathrooms with like the one offs stalk them with Q-tips, Fingal and fingernail clippers, files, tissues.

Ackerman:
I love going to a box that has Q-tips. Yes, it's the best. And it's so cheap. So. Right. And it literally I notice it's one of those. And I think the listeners, as you know, we drop into a lot of boxes. But if you don't drop into a box and you do and you see those little things.

Fern:
Oh, shit, that's nice.

Ackerman:
Yeah, that that Q-Tip. It's like how good does it feel to clean years after a shower?

Fern:
That's great.

Ackerman:
And it's just like it doesn't cost anything.

Fern:
No. It's so cheap now. So moving from the bathrooms. The next thing I think. And if you're wondering like, hey, what the hell does it have to do with coaching? It has to do a lot with coaching, because all of these things are attention to detail. And just like Coach Glassman said years ago. He goes, let me see the gym's bathroom and I'll tell you how successful they are.

Ackerman:
But we you know, we were talking about it a lot on this trip because we went to 10 boxes. You know, we stayed at the same air, B&B and just, you know, it's like a nucleus and we can jet out to 10 different boxes and there were 40 others. These little things will ultimately matter. It would certainly help me decide where I joined if there were two boxes and all else being equal. One had nice showers and one didn't. I would definitely join the one with showers.

Fern:
Easily.

Ackerman:
Because I know I'm going to need them.

Fern:
At some point.

Ackerman:
Yeah. I mean, I like to shower as soon as I can after I work out. And if I have other obligations and can always go home right after I would I would not only join it, but I would be willing to pay more than the other box.

Fern:
And even if all things were equal, let's say the exact same price point, there were equityzen from your house. Like, who's going to win.

Ackerman:
One with more amenities?

Fern:
Yeah, exactly. Because I'm getting more value for my dollar. And again, this is before we talk about the coaching, everybody should be pushing towards that. But these little things do matter because if you don't think consumers are comparing your facility or other facilities, you're a fool like they are doing that 100%.

Ackerman:
We have this podcast and we, you know, chase improving coaching. That's kind of the foundation of what we do. However, these little things for the average person are actually more important. They don't realize what good or bad coaching is right away, but they realize clean showers.

Fern:
Clean showers. Yeah. All right.

Ackerman:
So what's next?

Fern:
Lobby.

Ackerman:
Yeah, we've saw some good lobbies and we saw some bad lobbies. But I think what we've realized is almost all boxes need a lobby.

Fern:
Well first impression is important. And what I think or I think some gyms and this is probably just a random observation, but typically if you walk in and I don't know if this is a correlation or not, probably correlate is not causative, but. Most gym that I walk into that have like a nice lobby set up that looks professional and clean and welcoming tend to be on the more successful side. And I'm not sure if because that sets the standard for either, hey, I'm going to spend money here or this is a professional environment or this looks clean or this isn't intimidating. They just tend to be the ones that I know based on just looking at the facility without popping the hood on the business aspect of it, like they tend to be the ones that seem to be successful.

Ackerman:
Yeah, I mean I think it could be any of those factors, but I think if you want to run a successful box in this day and age, you want your members to feel comfortable. And that means they need to be able to stick around after but not be on the gym floor. And also, I think what we learned on this trip is new people. The first thing they do is step inside your box and see people working out. That's scary.

Fern:
It's super scary.

Ackerman:
But, you know, using 12th State again as an example. They walk in, they get greeted by someone at the front desk. They don't even see the gym floor. It's quiet. I mean, not just for the members, but for you as the owner or a coach. You need to build a get away for a second. So I think. Having that lobby is important. All the things we've really touched upon in the bathroom kind of, you know, transfers over should be bright, should be clean.

Fern:
Should be a seating area. That's very obvious. There should be a front desk,.

Ackerman:
Not cloth seating.

Fern:
No, no. If you can you like like bar stools or leather of sorts. Garish synthetics, something like that. Like do that. But like the bar stools are easy because you can buy those at like really if cost effective. Places.

Ackerman:
Like $20 each.

Fern:
I mean maybe a little bit more than that. But like you're not going to spend a ton of money there. You go to Target and you can get a whole array of these like different matching bar stools with tables, tables to match and you can set those up in your lobby. And it's and it's because when people come in I mean, you've seen this and I've seen it a million times and I've I know people have done it in my facility before we start to change things. Somebody comes in because they had an appointment or maybe they just stopped by and they walk into something that would potentially resemble a lobby. And then they just don't know what to do vs. if I walk into a lobby, there's clearly a front desk there. There's a table that clearly is inviting me to sit there. At least I sit and wait and it doesn't feel uncomfortable versus walking into a random room and I'm don't know where to go.

Ackerman:
Yeah. And I know for me, especially now in Boulder, I'm on the go all the time. You know, when I was in Naples, I would just go home a lot. And now I'm once I leave the house in the morning, a lot of times I'm out for the day. So to be able to go to the box an hour before class and, you know, not have to worry about, hey, where's the closest Starbucks so I can sit and do work is great, you know, to use Nusrah ever again. He has basically a open workspace. You know, we pointed out how he's got the phone chargers attached to the desk base. Had people come in and just get some work done. And I think that's cool. You're creating almost like this. Just community feel in the lobby where.

Fern:
It's the third place.

Ackerman:
Yeah, I can

Fern:
Like Starbucks.

Ackerman:
Exactly like I'm home. I'm at the gym. And that can also just hang out here and get some work done.

Fern:
Yeah. And that's what you want if you want to build a community again. I talked about a little bit about it about this in the episode. But hey, you need to create an environment that.

Fern:
Really entices people to stay. And then that's not enough. You have to tell them you want them to stay. Well, verbally with signage, with messaging, like all of that stuff matters to be like, here's the Wi-Fi code that here's the Wi-Fi code posted somewhere in your gym. It implies stay here and do what you need to do. It's a very subtle means of saying it's fine if you stay here and hang out.

Ackerman:
And you know what? Have a guest Wi-Fi code so it doesn't take away your bandwidth or speed from work. You need to do. But put it out there. And another thing you pointed out, I forget the box we were, where you mentioned the coffee. I think it was at new order Crossfit,.

Fern:
Yep. In fairness, I think every place had coffee. Now.

Ackerman:
There's a different city and I have a Kurek and I have cold brew on tap.

Fern:
Correct. We have both at our facility and you can do this via different companies that will set this up for you. But like and going back to the lobby, if you can separate the lobby which is largely for potential new clients or leads and then have an athlete area, that's even better.

Ackerman:
That's next level. But you know, what you're doing then is you're saying here's Wi-Fi, here's a spot, but you're also making a little bit of money by charging for the coffee.

Fern:
Yeah. Which people are happy to pay for. I'll tell you right now, they're happy to pay for cold brew. Like we charge two bucks. We a could three or more

Ackerman:
You could probably charge five easily. Nitro. Yeah. And you and then maybe also whether it's a meal service that you have in a fridge or just, you know, your standard protein type bars.

Fern:
Microwave,.

Ackerman:
But your.

Fern:
Your coffee, all that stuff like.

Ackerman:
Making money.

Fern:
And here's what I would tell you. Again, going back to the little things matter, if you have coffee, you should have all of the things that go with coffee.

Ackerman:
Mugs, sugar.

Fern:
Mugs, sugar creamer, stirs cups, and all of those should be professional. Don't just put a Kurup Craig up and say because I Kegroe with no means for me to consume coffee is again shower with no towel. It's only half of the equation. Like it doesn't invite me to drink the coffee. It's just big. They have coffee here, but apparently I'm just supposed to let the Kurek pour into my hand because there's nothing for me to put.

Ackerman:
You have what it looks like to me is Oh, that's what the owner of the box uses various coffee,.

Fern:
Or they found that in their garage. And I was like I might as well bring it to the gym.

Ackerman:
Yeah. I mean I remember back in the day I bought a Carrick for the gym and it was like a dollar. A pod. Yeah. Yeah. Yeah, yeah. So you basically make enough to cover your own coffee addiction and buy more.

Fern:
Exactly.

That was it. Yeah. Now if you have a creamer if you can. I mean if you want to go even again more next level, if you have the ability to put like a small fridge in there and you can have some creamers that need to be refrigerated, put that stuff in there too. And again, like you can add some really nice things to this where you can buy like these like paper cups that you can brand with your own logo that will people leave. It doesn't say Starbucks's as Crossfit, rife or whatever or.

Ackerman:
Sell Crossfit, rif mugs.

Fern:
Yeah, exactly. Like it's just another Reverend nerkh revenue stream. Now, if your need to do this on the cheap and you're trying to bootstrap this, put a donation jar up there. The donation jar will cover the cost of the K-Cups. I promise you.

Ackerman:
Easily.

Fern:
It will cover its cost. So if you're gonna do coffee, you do coffee. Don't just put coffee up there. Walk by if there's empty if you have the little turnstyle thing.

Ackerman:
With the K-Cups,.

Fern:
With a K-Cups. There should not be an empty little slot in there. It should be full to the brim every single time you walk by. It should be full.

Ackerman:
If you're listening to this. You own a box and you don't have coffee. We're basically handing you money right now.

Fern:
There's ways to monetize that.

Ackerman:
This is I would say if you don't have coffee and you start, you're making money. How would you not make money?

Fern:
Well, you have to charge for it first.

Ackerman:
No, I'm saying whether you buy a cure. You go find a local. Any anywhere you live in the states, you can find a local called Cold Brew that I'll drop a keg off these days and you could charge two to five dollars. So whether you're charging for K-Cups or for Nitro, it's you're going to make money unless no one's stealing.

Fern:
Worst case. If worst case, you're going to.

Ackerman:
Breakeven

Fern:
Break even.

Ackerman:
And You have free coffee.

Fern:
OK. Now, I'm going to give everybody a little tip here, too. If you're worried about the old, that would be like, hey, this is another thing and I'm selling that. I have to do a charge my given my tab then. Then what you need to do is set up a little Venmo, little kiosk there where where you have your nitro brew setup. Just put your your QR code above that with the costs for for the pour up there. Have them scan it and then they pay you for it like it's just that easy. Like this stuff is not complicated, but it's again it's a tremendous value add. And then if you're offering cold brew, you can do it a couple different ways. You can say here's a coffee subscription for 20 to 30 bucks, because at that point, if they're charging two bucks, they're like most people are going to drink far more than 15 cups of coffee a month. But what I'm doing is I'm kind of subsidizes the Crossfit, more numerous people. And again, I'm probably making money at this point.

Ackerman:
The mark up is so great that it be very hard to lose money on that.

Fern:
Correct. Unless you unless people are legitimately stealing. But if you have a sign that says this is not free, please pay the $2. You're good. It'll it'll take care of itself.

Ackerman:
Some other nice little things you can throw into the lobby. You know, maybe a TV where you can stream the games or.

Fern:
Or if you have a podcast that your gym runs stream that bad boy.

Ackerman:
OR Stream, best hour of their day. That's another one. You know, if you do that. I think it's going to just boost your business. Some other little things you can do is maybe have a open fridge that anybody can kind of put their food in, just clean it out every so.

Fern:
Yeah, that one. Be careful with. There needs to be rules there because that. That one can be a runaway train where all the sudden like it's that disgusting fridge that you. That was in your college dorm room.

Ackerman:
Yes.

Fern:
It's got that's got a catch up bottle from 1984 in it.

Ackerman:
I would say I like that because you know whether you do grocery shopping or need to eat. Sometimes I like I said I'm out for the day, bring my meals and I don't want to leave it in the car.

Fern:
And sometimes if you have a meal service company that's that has refrigerator in your gym, you can dual purpose.

Ackerman:
Ya,use a shelf for two for it.

Fern:
And I think that you can to a daul purpose.

Ackerman:
That's a great idea. What about a water fountains? What do you guys do it Rife?

Fern:
That's a must. So we have we have like a standard water fourain, like hot, cold water foam. We don't have the more high end one like with the bottles that you.

Ackerman:
Like you see at airports.

Fern:
Correct. Which we need to get.

Ackerman:
Like i Like I said, I think having I think you need to offer some free water.

Fern:
Yes,.

Ackerman:
But some boxes don't. Some boxes, right. Well, we sell water.

Fern:
We have two water fountains one on either end just because it's a little far to go from one to the other.

Ackerman:
You have a male and a female, right. You segregate.

Fern:
No.

Ackerman:
OK.

Fern:
So fit and unfit. So you would to go to the unfit.

Ackerman:
So you I think this day and age you should get the water found that has like that bottle dispenser one at the airport. You can sell water bottles to me is one of those things that come out

Fern:
How about sell branded shaker bottles.

Ackerman:
Yeah. I think that those types of things are great. You know, sell sell a branded shaker bottle that people can use for water. Sell a, you know, hydro flask type water bottles with their logo on it. Personally, I don't want to have to do Costco runs every day and charge a dollar. If a I have to clean up after you guys.

Fern:
You're going to do that. You should get a vending machine if you're going to sell those statutes. Sure. You should get. If you're gonna be selling like a if you have significant turnover of things that are like bars, fit, aide bangs, monsters, all that stuff you should crush very, very strongly. Consider doing a vending machine so that you can remove yourself from that $3 transaction. And yeah, you're gonna pay a transaction fee and I get it. But time is money, right? It will pay for itself. I've had one for like three years. What I can do is I've got all of my supplements and or not only supplements, all of those kind of what I consider like pill furball items that people can just walk away with randomly, whether it's on purpose or not. They're locked in a closet and then everything goes in the vending machine and they can pay by card. It comes out.

Ackerman:
Even things like a jump rope.

Fern:
You can put it, you could put it. You can get really creative. You can put a lot of stuff in there. You can put Wodn Dones in there with your little hands.

Ackerman:
You could put T-shirts.

Fern:
you can put a lot of and you can buy it in there. You can buy the really high end ones that are refrigerated. You can like you can go anywhere there, but you need to get out of the way of that transaction because it's not worth your time. If you if you think about the time devoted to making a $3 transaction and how many times it happens in a day, it's not worth your time.

Ackerman:
And also, you just if it's one of those times of the day where you're the coach and no one else is there, you're going to lose $3 because of it. Yeah. Put me down. You know, you forget. They forget. So certainly a vending machine helps or.

Fern:
Or Venmo like. Set up your store area where you have supplements and they can Venmo, for those products that are a little bit higher priced.

Ackerman:
So to explain that to you, you've mentioned it a couple of times and we talk about it on the tour. But what do you mean exactly? So you have a printout of a QR code,.

Fern:
Correct.

Ackerman:
Someone opens their Venmo and they scan the QR code and then they type in the dollar amount.

Fern:
Correct.

Ackerman:
So if they're not doing that, like you've said to me, they're basically purposely not paying you.

Fern:
Correct. They're nobody's acts. Once once you post it, it's no longer an accident. They're willfully walking by that and taking it.

Ackerman:
So your sign has to be big enough that it catches their attention.

Fern:
Or just directly in line of sight.

Ackerman:
Right. You know, so that's that's a super simple way to eliminate it. It also decreases your transaction fee.

Ackerman:
Correct.

Fern:
Correct. I mean, you're gonna pay for it. You're gonna pay sales tax on the stuff anyway if you're doing it right. Which is when I make that import, then I'm going to calculate sales tax on top of it.

Ackerman:
But you're not paying a 30 cent plus credit card fee.

Fern:
Correct. Am I paying like I'm going to pay income tax on it? But I might I might not pay a transaction fee on it for like whatever that merchant is,.

Ackerman:
Right?

Fern:
Correct.

Ackerman:
All right. So. So what else? We've talked about bathrooms. You've talked about lobby. Where else we go in the box.

Fern:
Let's go in the gym now. So let's talk about the gym. What's the difference between like what you consider a nice gym and something that is circa 2007?

Ackerman:
I think the first thing I happen to notice is just the brightness of the gym.

Fern:
Lighting or or color schemes?

Ackerman:
Both. I think it's got to be a the lighting, whether it's, you know, artificial or windows. I mean, the boxes that were really bright on this road trip were new order twelve state. What else can you think of another one that we?

Fern:
Oak City?

Ackerman:
Oak city was bright, but not because of windows,.

Fern:
Because of the lighting,.

Ackerman:
Because of the lighting. Right.

Fern:
So as an L.E.D. lighting,.

Ackerman:
Right either way. But it just felt brighter. And I think the colors on the wall, a hammer driven was also like that.

Fern:
Yes.

Ackerman:
That's super bright,.

Fern:
That's a Beautiful gym.

Ackerman:
And I think honestly, if I think back about it all,

Fern:
I Forgot to mention the beginning. That was pretty up there, too. That was yesterday. And that was definitely relevant.

Ackerman:
Yeah, all of them had almost the same exact gray.

Fern:
Yes. It's kind of it's a very neutral color,.

Ackerman:
But it's it's dark and light at the same time.

Fern:
Correct

Ackerman:
Like it's gray. So it's it gives this vibe of like, OK, we're not yellow, pink or off white eggshell, but we're also not black.

Fern:
Correct. And the beauty of some of those grays and this is something I've been considering in our facility because we have kind of white we have like a jazz blue. And then we have like a like a lime green, like this really bright wall with a big ass logos like 40 feet long on it. But the beauty of those grays is it's really easy to do accent colors with gray because there are so many shades of gray.

Ackerman:
Any any color goes with it as well. Because I think. Well, let's so let's think about it. If you can I know it's Steph's gym and hammer driven the accent, color was like a teal. It was like a green at 12:00. Said it was, I think like a blue.

Fern:
Yeah.

Ackerman:
And at Oak City I think.

Fern:
It's just shades of gray.

Ackerman:
Is that it was was?

Fern:
and black,.

Ackerman:
You know. But it was all. But they all appeared bright.

Fern:
Yeah.

Ackerman:
So first of all, you just have to have that bright light again. Going to Nuses River, who we loved the box and we love John. It was definitely a darker feel in there.

Fern:
Yes. So the lighting was good. But then it's a black and red.

Ackerman:
And it was also just no windows inside the bar. Yeah. So, you know, obviously, you can't control everything about your box, but you can certainly control the lighting. He can control the colors you put on the wall.

Fern:
And it can it can get a little costly if you start having to change out balance in your gym. But if you can just switch to L.E.D. bulbs instead of that kind of crappy yellow lighting. The other thing that's going to do for you is it creates for significantly better pictures and photos in your facility because. And also that lighting affects your color patterns in the gym, too, because like if you have yellow lighting like an origin, we have that kind of that green wall, that green tends to bleed over into other things in the facility. So that's something we've been thinking about as like we probably need to maybe change that wall and do a little bit of like a kind of like a refresh in here because of what it gives us from a photo standpoint.

Ackerman:
Well, one thing you mentioned, especially you mentioned a hammer was having your logo on the wall.

Fern:
That is a must, in my opinion. Like you need to take down everything with the exception of maybe one or two things that are that are maybe like close to you. And when you walk in your facility, it should say Jason's Crossfit, gym. And we know. So at no point should you be able to take a photo and not see a logo in the background. If somebody takes a photo in your gym and you can't tell where you are.

Ackerman:
Then you need to fix that. Yeah. I mean, you just have a big logos and no matter where the pictures taken could especially drop ins. Yeah, it's advertising. Yeah. So do you ever technically you just said, you know, taking down these other things. I think what people need to get is all these banners.

Fern:
Taken down.

Ackerman:
It's nonsense.

Fern:
It's ridiculous.

Ackerman:
You're putting up banners of companies that.

Both:
Don't do anything for you.

Fern:
They don't mean a thing.

Ackerman:
For sure. If you if we if best hour of their day sends you a banner and you want to put it up because you have a relationship with us, they sponsor us or this or that. That's one thing.

Fern:
But I'm never we're never going to send you a banner because as an affiliate owner, it's selfish.

Ackerman:
Well, look, we you put up these rogue banners, for example, and we all love rogue, whatever.

Fern:
Cool. But Rogue doesn't sponsor my gym. They're not paying for that slot. They're not giving me free equipment. And I love Rogue, but I'm not hanging a rogue banner in my gym.

Ackerman:
the fact that we have their rig is enough.

Fern:
Yeah, it says rogue on your plate. Say rogue like. That's all the advertisement you need. If you're going to put a banner there, wanna put your logo there like promote yourself, not these other brands.

Ackerman:
The only thing that I would hang would be if my athletes achieved something.

Fern:
So like the only things we kept are we have Memorial Day Murph Banner because I think that's just a staple of.

Ackerman:
Community.

Fern:
Community stuff. We have a 31 Heroes banner in there because that is something that I was very close to and is very central to our community. And then we have and Banner, which is a hero workout because he was a member of ours. But those are the only three non Crossfit, Rife things that you will find hanging in the gym.

Ackerman:
Yeah. And if you want to throw an American flag,.

Fern:
Of course, as a military branches have a story about that. Somebody told me to take down my don't tread on me flag and we had a we had it out. But anyway.

Ackerman:
Well we'll talk about that another time. You know, those types of things. Or if back in the day you made it to regionals and you have like one of the funny heads or whatever,.

Fern:
Then maybe.

Ackerman:
Yeah. But those are, I'd say, acceptable. But if you're looking at I mean we went to quite a few that had just like random company banners on it and half the time. You're not even associated. You like dirty

Fern:
OD you just didn't want to get the ladder out to take that banner down. Yeah, it's a it's a it's a branding nightmare because I don't want people in my facility, under my brand thinking about other brands. I want them focused on our brand.

Ackerman:
You know, it reminds me of reminds me of when you go to college and you're like, get your own room.

Fern:
And you just put everything you own on the wall. I've got a black light poster. I got a deal.

Ackerman:
Tie-dye Tapestry, Rob Zombie and boys to man Mr. Right next to each other. Like a Lamborghini.

Fern:
It's a weird it's a weird mix of genres, but yeah, it's nice. And I get why owners want to do that because they feel the need to fill the space, you know, in and fill it with your stuff. Yes. It's going to take you a little more time if you want to break out a projector and hand paint on the wall, but it will pay for itself. I assure you, we we have done that. We've thought about this many, many times. And we put our logo in very specific places in the facility, because if and if you want to know how to do this, go back and look at all the pictures where your members are taking pictures. And if there's a specific angle or direction they're shooting those photos, put a logo in the background.

Ackerman:
That's a good way to look at it. Now, the other thing I personally look for is just open floor space. Yes.

Fern:
So we talked a little bit about this with regard to like, where's the rig?

Yeah. You know, you have to look at logistics and if you need help with that showed us a picture of your box, will will happily tell you kind of some ideas. But for me, I like to be able to walk into a box and just it feel like it's not claustrophobic. Maybe like he should be able to do like a little lap jog, like an old school, high school, warm up type of thing, like sidestepping jogging around the box. So that is really important. And again, you know, if your box is narrow, you might not be able to have that. But do some things like take your equipment off the floor, maybe keep the equipment that doesn't get used as often like boxes or wall balls or kettlebells ,.

Fern:
Put it away.

Ackerman:
Yeah, I have a storage space, whether you make it or buy it. There's so many easily maneuverable storage racks these days. It's there's no reason you can't have one yet.

Fern:
My big thing is when I walk into a facility, which I was like, is it clearly and logically stored somewhere? And from a gym owner, this is again just going to save you time. If I'm going to tell you this, we just broke 10 years. If if that piece of equipment, it does not matter what it is, does not have a very obvious home. It's not going back there once somebody takes it out.

Fern:
Meaning if that wall ball does not have a specific slot that is labeled by weight where that wall ball should go back, it's not going back there. It's going to go. It's gonna go. Sometimes you're going to walk through and you're gonna think to yourself, how in God's name did somebody think that is where that piece of equipment went? I don't understand why you thought that taking the barbell and putting it on top of the washer dryer was where the barbell went. I don't understand that.

Ackerman:
And that's like falls into the category of I know where it goes that no one else does.

Fern:
It should be very obvious. Right. Again, it should have a hole like in. Do you I mean, if you wanna go so far as like stencilled the outline of that thing on the wall, then like that's maybe not about idea.

Ackerman:
Yeah. You know, Brian Crick did something super simple. Right. They they have their kettlebell is organized by weight just on the floor. They took some sort of electrical tape, created rows for each region from 70 to 53 and down and labeled the front of the row. And it was very obvious when we were done with the bell.

Fern:
And they're color coded. Yeah. And then we have other things where you want to make it very obvious that somebody has like potentially made a mistake. So so we could do the same thing with the dumbbells.

Ackerman:
You made a good point in the dumbbells in Oak city.

Fern:
So which we did as well. So the dumbbells can have a place. But a lot of times people if you're looking at this rack of dumbbells and they're all laid on the floor, I don't really know what weights those are. I'm just looking at the end of the head of the dumbbell.

Ackerman:
And sometimes even if you're looking straight down on it, the the number is imprinted in the same rubber as the head.

Fern:
Or it's turned to side or it's turned to the side. And I don't see that printed side. It's on the other side.

Ackerman:
You got to the thing where you flip it around three times.

Fern:
Yeah. What weight is this? What weight is is so. Not only can you label the storage space, take a silver sharpie and label the head of the.

Ackerman:
Dumbbell outside.

Fern:
Of the outside head. So like left and right with the weight on there. So this is two fold, though. This is not just for storage purposes. From a coaching standpoint, I cannot tell you how much easier or quicker it is made my ability to suggest that change for somebody mid workout, because if it's not labeled that way, I have to go over there and ask them, hey, what weight is that? And they're like, it's a 45. And now I've wasted seven seconds in a class instead of just looking at that as they're doing the workout. I see that they have a 35 hour walk over and I just make the change for them. And I can skip the whole question. I walk over, I grab a twenty five. I said, you're going to use this instead because I saw what they were doing. So it helps you from a coaching standpoint just labeled ahead. But also what it does is if they put that back, they can see what it says on there and they realize that like this number doesn't match the rest of the numbers because it's more obvious. So I think everything should have a very a very specific home. And I'm a huge fan of Wall Mountain. Your material, like anything with the exception of barbells, I think that can be a waste of space.

Fern:
I think those should be stored horizontally excuse me, vertically. But if you can hang rowers, if you can hang benches, if you can get like most of those things off of the floor and onto the wall because they don't get used every single day, you can get it off of the floor because anything on the floor collects dust.

Ackerman:
Yeah. And the average piece of equipment outside of a barbell gets used maybe once a week. Correct. I go back and things like wall ball, kettlebell, dumbbells, even rowwers once a week, maybe rowers a couple of times. If you factor them into your warmup, get them off the floor. Floorspace is the most valuable commodity we have at the box. Clear that off. And it's just it just makes your box cleaner, too.

Fern:
Yeah, it's super clean. The other thing that I've seen and we've done in our gym, but I've seen a lot of gyms do this is is color coat your weight. If you don't have like the nicer the nicer color colored weights like. Right. Thrower's the bumpers. But color code them.

Fern:
And that way, you know, when somebody is like I don't know what weight I should use, go over there and grab the green one. Forget what weight it is, and and it will go back to the right spot as well. Like how many times have you gone where there's a 35 in the 45 stack. But if if it's colored orange and blue, like nobody's putting the orange in the blue.

Ackerman:
And that's you know, it's a simple way to do that. Stack your weight, Sprigman, and just do a stripped. Right. You can even put some painter's tape on there so it gets the same exact mark on everyone up. And then something that Ty pointed out at having driven and he does and I don't think either of us ever thought of this as, oh, rotate your weights. Yeah.

Fern:
So if you're if they're stacked vertically, meaning like you're just throwing them on top of each other, that those ones at the bottom never say never get used. So flip them around that we get more lifespan. It's like it's like driving a jeep that has a spare tire. If you're not rotating that fifth tire in there you should be because it's there. You're gonna get longer lifespan out of that set of tires than if I just rotate for. It's the same thing with your plates.

Ackerman:
Yeah, you do that every day, but once a month if he did that, not even that.

Fern:
Probably like once a quarter. And you probably because like that that one's going to sit down there again. Yeah. At the bottom until I switch it.

Ackerman:
So super simple stuff. Anything else you would talk about inside the box.

Fern:
The the floor's tough because floor gets expensive. However, if you can afford it, my recommendation is getting the roll out flooring and have a professional come in and cut it to the floors.

Ackerman:
Yeah.

Fern:
So this is something we're guilty of is because we did this 10 years ago and I just haven't gotten to the point where I want to bite that bullet CFR stuff that we have Worstall Mats and those can be a bitch to cut, by the way.

Ackerman:
So they are a bitch to cut. And they're very hard to ever get to look clean.

Fern:
You can do it. So too for twelve state is a perfect example. They had Worstall mats and that floor was clean as hell.

Ackerman:
Ok, so let me rephrase it. They will never look as clean as their counterparts of rolled floor.

Fern:
One hundred percent,.

Ackerman:
You know, because it who had rolled flooring on the I know. Hammerdriven.

Fern:
Oak City and hammer driven.

Ackerman:
And it's one of those scenarios. So what came first, you know, is it the fact that they had those and we've stated them multiple times for looking clean? So it's easier to look clean. And in fact, Hammer Driver of it even mentioned they don't even have a bulldog yet. Meaning?

Fern:
Yeah.

They're doing that by hand. Yeah. And it just they're much easier to get clean again. hall-style mats just they have those grooves in them. They do. They tend to stay dirtier. They also while they can butt up against one another. Inevitably there'll be some cracks and just dirt, dog, hair, chalk.

Fern:
If you get to do that. My recommendation is. And it's a it's a nominal amount, but if you're gonna do stall mats, but by the ones that interlock and they never have to worry about that, interlocking is better because now I have to offset in order to make sure that they they lay out correctly. When I when I put them all down. But yeah. Like if you can't. And again, I'm saying that knowing full well that roll out floor can get really expensive, but maybe put it in your five year plan that I want to swap out this whole floor with roll out floor because quite frankly, like again, it's just first impression, like it just looks nice. It automatically gives the gym the feel of like a globo gym, which is typically a little bit more professional. To be honest with you.

Ackerman:
Yeah. And I mean, nothing here. Just a solution if you want to do that. Go get yourself a very low interest credit card. You know, maybe one that's not due for 18 months even. I've done that before by the flooring. Pay for the installation on the same card and then slowly chip away at it. It's kind of like a free loan for your business. Obviously have to pay back it in the right amount of time. Are you going to get dinged for all the interest but could just be an easy way to to improve your box.

Fern:
Or there's companies that will finance that for you. They'll finance all of it, like install the flooring, everything. And you can just do like a three or four hundred hour payment a month for that stuff, but immediately puts me ahead of the curve and then I'm done at twelve months or whatever it is.

Ackerman:
Keep keep in mind, these are all very small little things.

Fern:
The flooring is not, but most of the rest the stuff is just attention to detail.

Ackerman:
I just mean these are all things that play a role. They definitely, like you said, as a correlation. Is it causation? You've got to be a good coach. At the end of the day, you have to be improving as a coach. But Crossfitters growing. There's if you're listening to this, you know, there's a box down the road. And again and I will tell you, you're not competing with other boxes. You're competing with the gym industry. You're competing with getting that dude walk in the grocery cart hunched over that we saw. To understand why they need to squat, why they need to deadlift. But these little things will play a huge role in the success of your game.

Fern:
I mean, at the end of the day, we know that the methodology is superior.

Ackerman:
There is no arguing that.

Fern:
If you want to be fitter, however. So but we can't layer out. We can't hang her hat on that. We have to learn some things like orange theory or berries boot camp or eat the frog or 45. We need to take the things that they do well, which is cleanliness, organization, amenities, and apply that because to some extent, like some to some extent we have to norms that people don't care. They don't care. Sometimes if the method methodology is super, I don't even know is the problem.

Both:
It's not that they don't care. They don't they don't know any better. You the average person shows up at a box and whether you're doing one work out of four, that's their first.

Fern:
They don't know.

Ackerman:
It's exposure to Crossfit,. So you have to start getting in the mindset of competing or trying to at least try to meet the expectations from a timidity standpoint, because that stuff is going to matter as everything evolves, as more people start doing functional fitness and not calling it Crossfit, you you can't ignore that. Like you will get gobbled up and spit out. And I think it's super important. And on that note, like clean your gym. If I do burpees on your floor and I get block shit all over me, that's gross.

Ackerman:
I'd say that's the one common theme at all the boxes we went to. I'd never felt dirty at the work during the workout.

Fern:
I think people have gotten hip to that. You can't do that anymore. And here's to Hack's number one. Like maybe you can't afford a bulldog scrubber, which I think it's like maybe a hundred and twenty bucks to lease to own over three years or something like that. So you probably can. It's well worth the money. Like, I cannot think of a better investment that one of those four scrubbers in a gym that gets as much foot traffic as it does. The other thing which can make that easier is go block, go buy a blower, whether it's accorded blower or a battery powered blower. And it's just the fastest way to just particularly in days like when you have rope climbs, when there is just shreds of rope.

Ackerman:
Or fall like fall for me. In autumn. Yeah. Yeah.

Fern:
With the leaves

Ackerman:
wind in Albany was like it was worse than the winter because the winter we wouldn't run. But fall was still nice enough that you can run outside and then you're tracking dirt and leaves in.

Fern:
Yeah.

Ackerman:
And I would just literally open the door in blown-out.

Fern:
Yes. Or we would open. So what I do at our facility is we open up both ends of the gym and I typically try to figure out like which way the wind's blowing at that point. So I'm not working against the wind but. And I'll turn the fans on because if you're gonna use a blower. Yes. Like you're gonna be blowing dust up into the air. But the vast majority of this stuff is going to be going out the door and that's where you want it to go. So want to take in. We have probably seventy five hundred square feet of open floor space at our gym. I can blow out the entire gym. All of that in 20 minutes. And then I'm going to combine with the scrubber, which takes me for all of those, because there's three different spaces like maybe an hour. So you're talking about hour and 20 minutes to get floors looking really clean and you've got three times a week.

Ackerman:
I was to say you don't even have to do that every day.

Fern:
Yeah, three times a week. And it'll be good.

Ackerman:
And I'm sure a couple of those times a week someone else is doing it at Crossfit,, right?

Fern:
Hundred percent.

Ackerman:
And few are going to barter. Get a teenage kid to do that and you're good to go. These are all just small little details you can do. None of which were crazy expensive. You know,. The knowing, but sure, the little stuff, you know. Don't you want to gut your bathroom after listening to this? But take one little piece from each of these and implement it. And I think you'll see a tremendous difference in your box.

Fern:
And look at this is a long term. Some of these things you can do today. Some of them go on my twelvemonth plants. I someone to go my 24 month plan. Some will go on the five year plan, but they should be on the plan. If you walk in your bathroom and like this is very, very average looking. It looks like a 7-Eleven bathroom in the middle of nowhere. Then we need to upgrade that. It doesn't have to be today. I did have to figure out some time frame in which I'm going to upgrade it over time. Same thing in your gym. Organize a little better. Figure out how to clean a little better. Throw away that crap equipment that you don't use anymore. If you ever use in six months, get rid of it is just create collecting dust and taking up space in your floor and it looks like shit.

Ackerman:
Nailed it these are all just little things to make your box better, I'd say easy way to wrap it up. Create the box you would want to join.

Fern:
Yeah. I guess we'll see you next on.

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