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129. Josh Melendez | Crossfit Be Someone

129. Josh Melendez | Crossfit Be Someone

On today’s episode Fern chats with Josh Melendez, owner of  Crossfit Be Someone. Josh is on the podcast today to discuss how he recently went on the 3 Day Coaches  Development Programme, that fern hosted. We get a lot of question about the course and the in’s and out’s so Josh will hopefully answer them for you, but if it doesn’t always feel free to pop the question either in the best hour of their day or the coaches development programme on Instagram and we’ll get you an answer. Also, Josh shares his experience of taking over his affiliate and the bumpy road getting his box to where he is today. And how spending hours studying Crossfit materials allowed to develop into a better coach which he is pursuing that every day.

Timestamps:

(7:32) How Josh brought his affiliate? 
(17:47) Getting your business healthy.
(32:52) CDP

Social media:

 @josh_melendez87
@crossfit_besomeone_nutrition

Coaches Development Program

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Check out our website – besthouroftheirday.com – to learn more about our private coaches development group.

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Fern:
All right, everybody, welcome back to the best hour of their day ferne here. Fresh off a week in Raleigh with my cohort Ackerman back on the grind. Thanksgiving’s coming up. But today I got my body on here. Josh Melendez, who owns Crossfit, be someone. And Josh was literally just at my facility for three days in November for the coach development program. So we’re gonna dive into that a little bit because we get a lot of questions about what is that program about? Like what what are the things that we cover? But I figured it’d be best to, you know, take it straight from the horse’s mouth and let Josh kind of discuss his experience, good and bad, all of it. So we’re not going to mince words. We’re gonna talk about it all of its glory. But I know you’re busy, bro. You got a gym down there in Texas, so we’ll get to it, man. But thanks for. Thanks for coming. The show did appreciate it.

Josh Melendez :
Thank you for inviting me and asked me to be on the show. Listen to this. All right. This was like almost real to actually be on the show myself.

Josh Melendez :
That’s cool. So Josh is also in our mentor group. And if we if if we get to talking about that, that’s we’ll cover that, too. But largely, I spent three full days with Josh, three long days, but just really, really drove into the coaching aspect of it of kind of being in the box and all that stuff. But first, real quick, man. How did you what’s your Crossfit, story? How did you find Crossfit,?

Josh Melendez :
So you a thousand Marines ran for four years that the Marines are going to school here in Houston. And I’m never going to take them, which, by the way, they’d be Phoenix this week.

Fern:
See this weekend, my friend.

Josh Melendez :
So while I would. And then I remember the Marines look around 06/07 hour sergeants, I kind of looks kind of the Malleolo, Crossfit,. And he said, MCOs, these are some of I got. I really do remember exactly what we were doing. A Kinda thought it was dumb and I was 19, 20, 21 years all the time. So when I am when my buddies ask me to go into the gym and so I thought I’d go with him for about three months.

Josh Melendez :
To be more disclosure, honest was hung over half the time that was going through the gym and from my experience there, I can’t really speak much about it, but it wasn’t till I graduate and I came here to Houston and I found this gym across from the apartment and me and my roommate. I got onto it and right off the bat, like a lot of them before I graduate. I mean, I still really, really missing a lot of Marines. Most of the whole camaraderie aspect of it. And when I started going to this Crossfit, gym, just a little bit of it was reminding me of some of the folks in real close with the people who were in that we’re still the same folks over and over. We just go into that quote unquote suck with them and coming out. With them, you know, high fiving each other or telling the job, it was kind of demanding a little better. But then it was kind of pulling that, I guess you could say, void.

Josh Melendez :
So they started and then the former owner, he he the Marine himself. So we started talking and we hit it off pretty well. So I ended up biting hard into the whole Crossfit, what it was. Right. But it was about I started researching lot. I started looking a lot of videos. And while I was working a job, which I was doing the county work, going to which I completely dislike a lot of my time. I spent researching Crossfit,. And I started noticing, though, that a lot of work Cross was putting out or Crossfit, buzz from my life. I guess you could say successful gym.

Josh Melendez :
We were missing. And I thought asking the civil war, why are we seeing this? You know, why why are we doing advance? Why are we doing. By only focusing on things that all these individuals are speaking about. It makes their gyms great.

Fern:
Is there something specifically that you were that you have in mind? They’re like you’re missing all these things, but like for somebody listening. Like what? We’re a couple of those things. Like it was a coaching was a community or was it?

Josh Melendez :
It was it was everything. It was all the above. It was coaching community, everything. I mean, and just the opposite view. The old owner, he was just complete done deal by eight, nine year end. And you could tell he was burnt out because he will only coach or a coach or two. But he unfortunately when for him coaching for him. I found that why coaches were leaving and you didn’t want any part there anymore.

So he was just treating it as this wanted, No part. You know, so then the day your boss is a reflection of how you are, your attitude or how much you care about it. And so he end up asking if want to coach for him once he had no other coaches. Oh, OK, cool. I went to my L-1 and I got my L-1. And when when I was the one time I’ve opened up some more, some, I came back to ask him certain questions about certain things.

Josh Melendez :
And I realized that I was like, oh, man, this place is at a worst place in the world thought. So I started coaching and I really immediately completely fall in love with it. A few months later, I end up being laid off from my job as the only gas nugget I hit pretty hard. Houston I got laid off. I got laid off. The old owner came up to me and asked me, Hey, bro, do you want to buy gym? And to play out in the bad places at that time, like mentally, emotionally, I was in the best they could also my my girl. She was kind with the other. I’m about to become a father for the first time. I don;t have a job. What am I gonna do in my life, you know? And he’s asking me, you know, hey, you want to buy this gym? And I’m like it’s like I almost fell out of a sense of duty or like an obligation to buy the gym because of everything I have seen that these individuals, these members were being kept away from of really experience. Crossfit, gym is almost like fast for them. And so I ended up buying it.

Josh Melendez :
And that first year with a big learning cars, I bought my GM on my six. My daughter was born on March 11th and those five days my life got very real learning how to be entrepreneur, father.

Fern:
Dude That’s all a lot. And one we had then.

Josh Melendez :
And at the same time, I told you over there in Virginia. I was also. With I was I was a little like messing with you, making dinner. Leisure, food, this one female and she was supposed to be partner in this building. Fast forward a couple of months later, she had a feeling about thirty thousand dollars from the gym and basically starting from zero at the end of 2017, December 2017.

Josh Melendez :
And I’m really asking myself, what am I going to do? How am I gonna do this? You know, and luckily, you know, I was able to get a loan that I’m the first time I’ve got my whole life. I got a loan. And now that I was able to pull myself out the first couple, two, three months of December of twenty, eighteen.

Josh Melendez :
So back up real quick. So when you purchase the gym, because I know people always have questions where you don’t have to give details, but kind of how did the purchase go down? Was it a lump sum purchase? Did you pay over time? Was it. Did you just buy the assets like so?

Josh Melendez :
How i said earlier, I was in a bad state mentally.

Fern:
Yeah,.

Josh Melendez :
That was my business degree. I did the worst business transaction I could have ever done. I even asked this guy for like extra time. It was just so flagrantly bad on my end. I say I pay straight cash. Everything I had in my bank account ’cause I just emptied it out. It was nearly for me like so like my stress level, like knowing that my daughter was born five days later and I literally had like six hurdern dollars to my name. At that point I’m not covered.

Josh Melendez :
So I had va to my insurance but didn’t cover my daughter’s insurance. Right. So if my daughter would have been born with something, thank God she wasn’t like, where was I going to do you know? Like I. So I paid complete cash straight from my bank back at it now. I should have taken that loan for like half of it. Maybe don’t have as minimum, you know, may pain just to give myself some breathing room.

Fern:
So then when you took it, when you ended up taking alone loan, was that just it was I just basically to cover overhead for a couple of months until you got your feet underneath you.

Josh Melendez :
Yes. So when when all that money was was and then other money that I lost the money like periodically. Yeah. Month to month, like it was all at once. But coming to the end December it was at that much. Now that there’s no way I can make my pay, my coaches, my coach at the time on how one coach there is no way I can pay just for the rent. So I took out that loan just to cover that cover the head for the month of January and February. And so I could. So I could focus on other things and aspect of like, OK, how can they do better? And one thing that I know I didn’t do at all in twenty seventeen was just cause I didn’t. I guess it had the time or the energy for it was I focused on my coaching will focus on how can make this team and what can I do. So come anyway. Twenty eighteen. Every single time after I was done coaching the morning classes, I would go straight to corner or off key and I will settle for the next. Five to six hours just researching how to make the gym better, and that’s hard under finding out about two brain business. So I ended up going with them a couple of months later, which had me person has tremendous help. Yeah. And now. But now passwords will well out and now I’m in a completely different state of mind.

Fern:
So I definitely want to get there. But I do think that state of mind where I don’t see your backup is up against the wall. But there’s for a lot of people, that’s an interesting place to be. Because. I’m not saying that you want to hit rock bottom, but there can be a lot of benefits to being at rock bottom with with regard to be like, listen, like either get this done or I lose everything and that like that is what ends up prompting people to work an 18 hour day and then go study for five, six hours because you don’t have any other options. And sometimes I feel like people get a little bit. I don’t say lazy, but they get a little bit. Lackadaisical because they’re kind of like it good. And I’m like, yeah, but you’re not always gonna be good. Like at some point something’s going happen. So, like, you need to just. You need to just to adopt that mindset of like always trying to get better.

Fern:
And that was one of the things that I thought was interesting about you, is when you and I talked about like the amount that you study, the amount that you invest in continuing education is is not the norm. Because, I mean, we talked about like all the courses you’re planning on taking in all that stuff. And I think more people should be in that mindset. And I don’t mean be in the mindset of like you have to spend a ton of money to further your own development up. Most of it. You can do for free. Like if you just read one article day and the Crossfit, Journal in one year, you would be you would literally not be the same coach. You would be a 180 of who you are regardless of who you are. Like you like I don’t care what level you are. If you just started doing something like that, that would be like, what was your mindset in that time frame where just like, I gotta make this happen?

Josh Melendez :
Well, I think for me, honestly so just a bad grade and everything for my family. The biggest thing was I would look at my daughter like truth be told and I think we’ll have all motivation, everything. Oh, just like say. It seemed like, you know, like out to the point before me approaching the gym, I was almost doing the. I guess it’s the right thing, right? I wasn’t. Me personally, I would eliminate getting the most. I don’t know. Best life I was party my ass off as of right now, so I went to the Marines. I got my on honor discharge. I got out. I went to A&M. I got my finance degree. I worked there only as companies. I was almost like I was doing the right thing by the. And Stewart, is that true as my. I assume like the greatest possibility in my life of my daughter. Like everything that I’ve been doing, right goes out the window and I’m doing everything the wrong way. I don’t know. One time I even told my buddy.

Josh Melendez :
A year into me. Now I know that bro was like like I shit not. I terrified about making passes. I was terrified of my own decisions. I felt like making all the wrong decisions now. But I always, always thought thing was my mother like, how can I do the right things? But how can I think they just provide my daughter right? Because I know I’m fortunate enough, NASA that I have my parents. After my first year of my my grandma apartment was over. I moved in with them. They’re about 30 minutes away from the gym. But you know that that was a lot of help for me. But it was asking me, like, how can I provide for my daughter? I don’t want to be this guy. Yeah, I got this certificate to show my diploma with this heart. But I can’t take my daughter to the zoo comfortably. I came to take her to a children’s museum comfortably for my state of mind. How can I provide my daughter the best I can?

Josh Melendez :
But one thing I did know I thoroughly enjoyed coaching Crossfit, like it was fun. Even through everything that I was going through emotionally and mentally in that first year, I would completely lose myself. The second I would turn my life on and I will coach and, you know. And did they tell the president has that that mean there’s no life like that? That is a top priority. And I’m my coach is nowhere near where it is right now. Back then. And they are, Bob. I know people stop the love care and nobody ever knew what was going on with me at that moment because it was never bring and always lose myself in that gym and just see how people were having fun when they were enjoying themselves out of the mouths. I know I’m doing something right here. And I want to keep that boat going.

Josh Melendez :
So being about rock bottom, you were saying. Yeah, I mean, I. Sometimes it is good that that’s it. You will do what you want to do, but that can easily belled and blinds shut it down. Go apply as some other places and try to get a good thing up. I was like, nah, I want to go out that way and I want to be that person. I give my daughter ever comes up to me and says that I want to do this. I want to do that. I believe that. Believe you can do it. Like, trust me, your dad has been and bad spot in his life. And that came out just fine, you know, or I could. But you know what? When things get hard sell and I don’t want to be like that. Right.

Fern:
And interesting why and I think I forget either a TED talk or something I saw years ago that talked about you have to ask why seven times to get the somebodies actual, why you have to go. It’s seven layers deep because a lot of people would be like, oh, I just really want to make these people happy. But that whole that answer that you just gave, which is like I want to be able to provide for my daughter, like I don’t know that anybody and that you want to be able to tell her that’s the way she should live her life. I don’t know that you could go any deeper than that. Like, that’s a very deep why, which probably is one of those things that kind of guides most of your decisions.

Josh Melendez :
100 percent.

Fern:
And I think I and I think there’s a lot of people who don’t know what their why is. And it’s a real hard you know, if you haven’t read Simon senex book, start with why you should and then and then follow that up with immediately with Leader Eat Last.

Fern:
And he just had a new one which is called The Infinite Game. All of those are great books, but I think it’s a super important because that helps you make those decisions, you know. And in a lot of that will change like you’ll over time you’ll add filters to anything that comes through, like you’ll run it through multiple filters as you start to grow and you have all of those things. But so let’s say you have that mindset now and then you start to make this shift, right. So I’ve got this gym that’s basically about to fold. You make this mindset, you go full all and you move in with your parents. Right. Like, this is like the epitome of like, I’m going to make this happen.

Josh Melendez :
I mean, I traded in my truck, I got a vehicle like I did everything.

Fern:
So that that to me is generally, you know, like you can obviously still make poor decisions and fail. But like, those are all of the right decisions as far as like. I’m really gonna do this and I’m a sacrifice everything to make this happen. What were some of the things outside of your personal sacrifices that you that you did within the gym started getting you on track to put yourself in a pretty healthy spot where your business is now?

Josh Melendez :
I know that this is starting. I want to I sympathize with you senting a newsletter and out of it I look back. I was like, oh, man, I’m a genius for this. I don’t even know what other gym are doing this and that up. I know. Yeah, it’s pretty damn common.

Fern:
You know, two thousand eighteen. Everybody is like newsletters, breaking news.

Josh Melendez :
But the small things like that. Right. And I thought I’d do it like like meet a member every Friday or put a piece of a member up on social media. But it was really good. Honestly, it was it was me diving headfirst into Crossfit, dot com. I like like I never dove into this way. And that’s all this stuff so that we could watch videos. Most experts, as I say, take a hard look at our gym and then I’m not okay. I’m like, what am I putting inside of? What am I doing with my teaching? Right. And going back to the time of my wife, my my my my members know, I always tell my my my daughter. They know for a fact. So I operate in that aspect, like. I am not a top athlete in my gym, and I don’t give a damn about that at all. And my thing is, like all I care about is can I crawl and play with my daughter? That’s all I care about. So my team on my priority list and my my my vision is. I’m off, dad, I’m a business owner. I’m a coach, a friend. I’m a son. I’m a brother, uncle. And then athlete comes down there, right. So that’s the way I was looking at it. And they’re sort of like, what am I doing? How can I shift the same almost type of mindset to everybody in our generation when the person that we used to do strengthens their confidence? All I knew that I was the right way. I end up scratching that we went met-con or streght. Right. This is the way it’s supposed to be. Now I get it. I’m not going on anybody. Does that come out? This is what I believe, that I believe that this is legitimate. And you still being in your 70s, 80s and being able will play Marco Polo with your grandkids so bad that I ended up not an upstart finally doing coach meeting. I had another coach who joined us to help me out. And I really. And I start really investing into my into my education. So I continue. So I never I just never value continuing education. I was in the Marines. I was broke, limited to that. I mean, no, I’m good. Right. And I never had a conversation. One of my members.

Josh Melendez :
And she’s working towards becoming a doctor. She was telling me about debt. And I was like, oh, my God. I saw that right. I was like, God, that hurts. But then after that shot, I said, thinking to myself. And now that, you know, I’m very fortunate. That was in the Marines for years that I graduated from a number 0 school that I called the GI Bill. So I was like, but now I’m doing absolutely nothing for my financially. Me. And this is what I want to do all day. Oh, like so if I start doing the math, I’m OK. Here’s a graduate school with like 40 to 50 K on average on school. That right? Maybe I’m doing it right.

Fern:
I think that’s about I think actually the number is a little bit higher. I think it’s closer to 70 is is some of the reports that I’ve read recently.

Josh Melendez :
Ok. So that’s looking at like the continuing education that Crossfit, was offering. And I’m just doing the math in my head and I’m like, I just do these am now courses. I’m putting them on. So I had a twelve grand in quote unquote, education. Not saying I’m here looking for debt, right? No. Well, was finance it, but I’m like, yo, I’m like, this is what I want to do all my life. You know, not me, not me throwing my money away for my education, no tournament. And coaches or more importantly so of our members. Right. And make them better.

Fern:
Well, I mean, if you think about it, I don’t know. I mean, I don’t know what a degree from from an AM cost. I’m sure it’s not cheap. I’m sure it’s something to the tune of 60 plus minimum. Must be it must be. I think only 18 percent of students graduate in four years anyway. So most people it’s five years. But let’s just say it’s 60 k. Most people that I know I mean like yeah I would go with most like our are not practicing within a degree that they went to school for. Right. Like they’re practicing it. I’m not mean I’m I have an economics major from the Naval Academy. I mean I use some aspects of that. Like that’s one sliver of of running a business is just like understanding economy. But. But if you think about it like there’s a ton of people who are immediately investing in that or going into debt, not actually knowing what they’re going to do with their lives, and then if you think about well, I mean, if you were to top it out, I mean, you 12 grand over three to four years would be a lot for most people. So this is not like one year we’re talking my like twelve grand over four years for you to invest. So three grand a year on specialty courses.

Fern:
Most of them are not a thousand bucks. If you if you took three $1000 courses like that would be more than most people. But people scoff at that stuff. I’m like, yeah, but this is your profession. Like you treat it like that. You’re going through college and you’re spending that time and money in order to figure out how I’m going to take that integrated back in your business. So I agree with you. I’ve always felt that way. And I always think it’s interesting when people are not willing to invest money. Even if you lose it again, it’s no different than college. Like, think about like the number of classes you took in college that you don’t ever use that are completely useless.

Josh Melendez :
I mean, almost embarrassing. I think me I did two years of accounting and. They already take Estonia from me because I was in the game, I was like, what did I say? What did I do? But what did I really learn? Oh, but now you thought I did that. I went on the L 2to my L2. You know, 20 Shepards.

Fern:
Yes, she was. It was previous owner of Crossfit, Verve and is still out Denvir. I think she’s on the fire department. She’s on site.

Josh Melendez :
I remember she was there. She talked about, you know, if you guys want to come up to Crossfit,, just come check it out. Come. So I literally went I went and lie. And for me, because I wanted to get exposure to like a well ran gym where I could often it was my gym bag. I could save money, but maybe find some other GOP you saw in Dallas. But that’s who I who I met at that time and my 022. So I went to I went to Denver and I want to get exposed to. Well, coaching. I want to expose to you. They just as well. And Jim and I was there and I went to our adopted twice that week and I took one of my buddies with me and I was locked up without. OK. OK. I like this. This is awesome. We noticed this. This is like I would think that that Crossfit, that I’m speaking about, like they’re doing here and is being is being done the right way and people are enjoying this can happen, right? Yep. So I came back from there. And also what I will do with it, guy a little bit away from the gym for me. OK. It almost kind of like like two, three days without me. Right. So in that time, I kind of do something right. And then it allow me to really finish my gym handbook. So I came back. I knew I always saw somebody of eyeballs. I just looked up to them across the room pre-show, some other owners look at them ben begeron, right over in new England. Yup. And he has a merging program. Right now the Mal’s. I would love to go. It’s a merging program. The one I has. But he also does the week courses. We speak about his afflicate excellence and and I’m coaching.

Fern:
He’s down there in like in a real setting. Yeah. This month down there in Texas somewhere. Yeah.

Fern:
Austin. So. In November of the same year, he was going to be in Colorado and I was like, you know what, man? I was like, screw it, I’m going. So I went back to Colorado that weekend. Get off me for at that moment I had those two barin business for a couple of months. I was an inmate. And I have a lot of respect and love to a business. So with them and they have helped me traumatic. But I will say it is one thing, but my business is there. It took about beating the app. It was all one of their bills was on their end. But what I’m referring to is like the gym identity and aspect of like your your core values. And they ask you to write it down and then it never really gets spoken about. Maybe it was this was who I was speaking with them and a mentor or but it was never brought it back up. So I was doing all these right things that you’ve been listening to do those giving you a handbook on getting contracts with the coaches, you know, looking at the to teach it to me. But I felt like something was missing. I felt like, you know what, ma’am, I’m doing all these things is like sitting in a rocket platform, you know? Now to this, we can course over there in Colorado. And very on that is when they really hit me about my core values.

We had a five, six core about it at the time of the gym. Occupy nearly three of my now very key. At the same time, my coach polical, namely that what were my members polical name, what they were more likely. So whether it’s really an identity of gym, I feel like it wasn’t at all though it was everything that was building in that gym would be built on a foundation in my mind. It’s almost like everything we’re doing in the Marine Corps being built, you know, is being built on honor, courage, commitment. We know it’s being built, but there is always faithful and we know that’s that’s what when it comes that’s to. That is when the. So. I was looking at all of this, and I may be built at regret after I found out that weekend when Ben, I’ll start talking about humble, hungry, smart. And it pierced me. And smart people. Smart. If you’d been in it just hit it hit me in the hole, man. That is what I want. I want. Humble, hungry, smart coaches. I want humble, hungry, smart members. And they told us to read a book called The Ideal Team Player. At this point, I play I read like two, three books my whole life, like front to back. That he took on on Saturday, he did a fully Exxons course. They did the coaching, though.

Josh Melendez :
The competitve coaching, yourfirst. After that, I went to the airport to Barnes Noble’s, bought the book, The Ideal Team Player read it all, and that one day, like seven hours after the delay on the flight and I was like, hell, yeah, let me keep reading this book. And I read that book complete from the second I bought it to the second I landed in Houston. And I was like, this right here, this right here is what my gym is going to be about. So I came as a shock to my coach, to the town on the hey, we’re going to have a quote unquote, emergency meeting. And I drove, bides and everything out. This is what we’re gonna build our gym of. Humble, hungry, smart people. And they have basically took everything that Ben Bernanke gave us, the principles that I stole from them. And now that this is over following this, we’re going to be about this. I believe in this hits home for me. After a day like our gym is a complete reflection of us. Right. And tells us this is what we’re going to be about. So we started every asset, every class period, every every class. We spend the first 15 to 20 seconds speaking about one of our principles, but our core value to our right, our members. And for me, the building there, because I’m like, you know, it’s going to be a point when we’re 50, 60, 70 years old, when you can’t deadlift 350 more, but you’re developing 250 doesn’t mean you’re unfit.

Josh Melendez :
It just means that I’m caught up. Right. And you carry there to be like, I’m okay with them. I’m fine with it. And. But one thing that always keep growing. One thing that you always keep feeding is your mind, right? That doesn’t matter. And so the we’re building we’re building people to become the greatest urgent of themselves as people then as athletes. Nobody’s spending 1 hours with us a day, those other 24 hours. We have no idea what they’re doing, right? So it is only relevant. They’re doing the right thing with us for one hour and twenty two hours doing the wrong thing. Yeah. And so that is that’s me. That has been the biggest step in this whole year has been built around. About billables, me, humble, hungry people to every single class we talk about every every single one of our members. I send love letters about that. I send weekly text. But I’ve posted that all the time. But to me, that has been the biggest issue is really of our core values. But not to say, OK, is what it is. And then again, it’s driving them home every single day. I did. Beating that dead horse over and over and over and over has been all of the stuff that happened.

Fern:
Najim That’s really, really cool, dude. And I think I think that’s gonna be refreshing for a lot of people to hear, you know, like, I’ve been doing this 10 years and it’s it’s still refreshing for me to hear people go through that process and understand that. And I think about it a lot like I’m not even sure like we. The core values things is is tricky because you can just write some stuff on paper you like. I checked the box, I got it, but does it mean anything? And I feel like the past six or seven months, like I’ve been really revisiting what that means to us at Crossfit, right at our facility. Because I do think it’s important and I don’t. And I think if the core values don’t stand like the test of time and they don’t allow you to govern everything that you do, then you should keep rewriting them and keep rewriting them and keep rewrite and then.

Josh Melendez :
Find out what works.

Fern:
Yeah, because it’s not what these things are like. Oh, this work like it. It’s not. If you write them down, it’s not like you’re married to them. You know, we’re probably on our third or fourth iteration of that. And I’m super not happy with it because like I don’t think it fits. So I’m constantly rewriting them to make it as simple as possible so that it’s this blanket that I put on my business and it applies to everything. Regardless of what it is like, it doesn’t matter like that. That core value applies to literally every single interaction, transaction process procedure that we do. So that’s really, really cool. And I think you should revisit that and ask yourself like, is this relevant? Is this what I believe in? Does this fit my life? Because it’s important because that will help you govern everything you do from there? Well, on that note, I wanna switch motor a little bit and kind of talk about the DP. So obviously you’re all in on on development. So you register for the CTP. And we had talked a little bit and you were in our mentor group, but you come up here and what’s your you know, and for those of you that are not on the coach of the program, it’s a three day immersion course where you’re gonna show up to somebody else’s facility and and you’re gonna coach like it’s it’s a full on, you know, throw you in the meat grinder and and then and then build you back up on the back end.

Fern:
But what was your expectation coming into the course? Like what? And then was that expectation met? Was it different? Was it? Was it anything that you thought it was gonna be?

Josh Melendez :
Also, you have to make that really what what we see on on social media. Or just read about NASA like this. You’re going to be made uncomfortable what you become. Wait a minute. Right. I’m your coach and we better whatever. Whatever it is, I used to simply really want to work on the program is going to be designed around you. Right. I mean, you add to that in the beginning, the first day. What is that we want to work on? So that is you want to become better. I Allawi, a coach is or if you want to become better at teaching of movement or shield and writing, whatever it is, that is what you’re going to focus on. And that is what you’re gonna really downhome home for us individually. So for me, well, I told you was I wanted to learn because of how to evaluate coaches better. My coaches really see I get who they want and believe I got like always, you know, the difference between objective and subjective. Right.

Fern:
Yeah.

Josh Melendez :
And and then you also hit home for me about seeing and correcting me. Now, I’m only about three years into coaching now, and I have view that you still continue to develop my right back. I feel like I really want to hit that thing. I’ll get better. I seen it quite and I felt like I told your mom one of my goals is to try to make it to the seminal team. Right. So you tell me about the interruption. Did you like me, can’t be missin this, like we did or class that day? I was like, I’m not missing this again. Oh, I know. So really, help me with my scene and correcting. What am I looking for? I slow it down. Well, for me personally. My quotations were met, and I told you, I moment on the second day today, we nassios like even after the first day. So my, my, my, my, my expendable. On day one, I walked in there. I walked in there on a Monday, the course in foreign shoes, and I took a tour. Cassidy’s class of Delphi paused to tell us the bars doubled under. I remember telling you, I remember that I was so blown away at the effort of how he coached a similar deal of high, for it was it seemed so damn fast. And I was like, Bro, let’s do this for like 90 seconds. And I look at the clock and had a ten minute the way I was. I like movies loud.

Josh Melendez :
Like, there’s no way that that was an hour, right. And I was just so blown away by how he made ten minutes feel like 90 seconds to come. He kept his words so damn short. He just had us moving and moving and moving and moving and moving. I have never met person, I had never been close that way, you know. And I was like, oh, damn it. You know, like if he’s like coach. And I did, you know, I’m pretty sure this is coach. And I did I’m pretty sure the coach is like this. This is the level page that, you know, this and that you brought about. I was like, yeah, I want to learn how to do that.

Josh Melendez :
If I heard it. And so they want you to meet me if they want to. I told you. It could you could have ended the course for me after day one. It could have been a flood that head to The Hague. I’m sorry. If it is done. You know, whatever.

Josh Melendez :
But if there’s one after day one watching cars coach and he’s actually starting the first quarter and then you saying, hey, got no, you will get a friend to me. You’ve always taken I told personally I. That was 100 percent genuine. And by the way, I meant to take you there by asking you about it, but wink anyway. But. You’re saying that male that just having that access to those I met, that’s pretty bad ass. But then you tell us about the whole point of performance faults and Qs writing those things down for every single every single movement, having that as your ammo and walking into class, knowing that if I see this, if I know my points or promises, no other common fault. I know exactly what you used to throw out there. Right. Or how might be at least right.

Josh Melendez :
That smells like. Down like that. Dad, dad, just itself, just getting that knowledge from you and and seeing it and then write it down. I would like that to me personally. You could’ve ended SCDP up to day one. I would been like, wow, cool.

Fern:
What’s funny about that is I explain it a little bit differently, but that information is free, by the way. Like, you don’t have to do the CDP to get that information. Yeah. Open up the level one trainer guide. And I think what’s interesting about that is I’ve been beating people to death with that concept for years, but I don’t think it actually sticks until somebody has to sit in front of me and they actually have to do it in. It becomes a real life thing. Run up where I just ask somebody I want you to tell me the points of performance for the squat and they and they say start standing up all the way. And I’m like, no. All right. We’ve we’ve failed already.

Fern:
You know, it’s just like, listen, you have to know these things. It’s not it’s not good to just conceptually understand the idea. Like, you literally have to be in possession of those words and say neutral spine weight in heels, line of action, hip crease below the knee, knees tracking the toes. And it just has to be like that. And if you can’t do that, then we just need to study a little bit more. But I don’t think people really understand the power of that, that, quite frankly, very limited amount of information. I just don’t think they grasp it and it’s in it. And unfortunately, I do believe at this point, having done it enough, that people will not adopt the importance of that until you make it painful for them. When you ask them in front of a group, go tell me the points, reforms for the deadlift and they go. Boo boo boo. And I’m just like, listen. That’s that is not good enough. And you can’t expect to be able to see incorrect if you don’t know that information. Like it’s just not going to happen. You’re going to be mediocre at best. So, yeah, I think it’s super important. And then so we so just everybody listening like Josh is a good coach. You like presence and attitude is on is is on par. Like, I think you did a good job with his lesson plan. But what we started looking at because you wanted to see incorrect and a lot of people will give what they want, but it might not be accurate.

Fern:
Like after watching a couple of things that you did, I was like, okay, I think this is an accurate kind of request on like what he wants to improve. So what was so then you started teaching classes and then like what was what was the most uncomfortable aspect of the course for you?

Josh Melendez :
Oh, by being an individual, you have no idea who they are. I mean, for the past a year that the coaching, the same people, but for the most part. I know their injuries and their abilities.

Josh Melendez :
I know who I please, quote unquote. Push, who I. Can you take a you know, you get a little friendly, Pat. Right. I know of. So going into your gyn now, A. Ddc, I have no idea these posts offer right, and I know I don’t know who is injured or can do well. I don’t know somebody just the first day a Crossfit,. This is the tenth year. And also just no win. Again, I go back. No way to what I was just exposed to Catholic and then from you. And I’m like. These folks have a certain level of expectation for coaching Hahaha. I do feel is that it’s kind of like, you know, like they know what to expect. They know the bar like, you know, like, I can’t I can make some homemade pizza in terms of Papa John’s like, big difference. Okay. I need to make sure I’m honorable at the same time. But I’m also. How did come up? I listen about Dave. I’m trying to be. This is our rapacity. Like I’m going to compete. All right. I’m not there. I have years and years. And so I’m okay. And I can I can I got try to keep the extra stress level that we as individuals within ourselves. Right. So I did Acoma took a deep breath then just kind of remind myself of like, OK, you know what I’m doing, right. And then it’s like a sort of tugging at the whiteboard. So good. The second we pad outside coaching and you started writing on that pad, I might also I said I was getting back. I thought it was good, though. And just knowing that, like, I will be like, damn, I miss that.

Josh Melendez :
And I will look over and I’ll see you right now, Mike. So they kept me really on point. It really made me have to go back to I go back to, you know, like saying that I don’t pay attention to now, but like, I know memory, like especially family. You had to be a hundred and ten percent on this all day. I mean, I did it. That’s why coaching so exhausting. It’s not just that we were screaming go or keep it up or our energy is up. Is that attention to detail? That is very exhausting because your brain stays working. And it really brought me back to that, like me to really try to find everything I could. And then really also, you know, like.

Josh Melendez :
Like my queuing was for my members and then being exposed over the hill like my cuz not working here. This and I what else? I haven’t done that, you know that.

Fern:
So that going to another gym and coaching other athletes I think is arguably the most important aspect of the whole process because. I think if so, you could use the Marines. You could use a doctor. You can use a lot of those different professions, because a lot of people all you know, they very frequently have the question of, OK, well, what about like, OK, well, I do this, but in my gym, we’d all we don’t have these athletes mixed with these athletes. And my answer is almost always the same as like it should not matter who is in the class. Your process should work regardless. And if you are not prepared and the process is not working, regardless of who walks in that door, regardless of how many people walk in the door, regardless of how complex the movements are, if it doesn’t work, all that’s highlighting is a deficiency in my skill set and I just need to fix it. But you can’t do that if I’m just in my gym working with my athletes, with my programming in my facility, where the layout is, where I want to and already know those injuries.

Fern:
And it’s just a really, really eye opening experience to walk into another facility and feel completely ill equipped to deal with randomness, meaning like just complete unknown. And I think that’s one of the biggest benefits of the program, is when you come in there, you are exposed to all the unknowns that really will highlight your ability as a coach was just like, hey, you either can see incorrect movement or you can’t like you don’t need. You shouldn’t have to spend six months with Susie or Josh in order to figure out if they have a butt link or whatever. Like, you should just be able to see it and then be able to get them into a better position. But that’s what I think is one of the most most effective tools, is because people come in there and they like, well, I feel like I’m pretty good in my gym and I’m like, it should matter. Like you should be able to walk into a 7-Eleven and pull seven people out of there and teach. And. And if you can’t do that and that’s the goal. That’s what we’re pushing towards now.

Fern:
So, yeah, it’s I get it. And we we don’t joke about it. But it’s it’s an incredibly uncomfortable environment. And I mean, I would venture to say that, like there is one hundred percent of the courses, like somebody will cry not because we’re mean to them, but because it’s a lot you know, because people really. Yeah. People really, really give a shit. And then it can be overwhelming to think that, oh my God, like I thought I was at this level and I’m now I’m finding out I’m actually not at that level and not is emotionally devastating for me. And then it’s our job to build them back up. But yeah, I mean, like people crying because it’s because the just overwhelming is very, very, very common in that course.

Josh Melendez :
Yeah. Yeah, it is a reality check. Right. And it really keeps you on your own, really making as yourself. Almost like like it does this to me. As far as I once thought. Right. Comedian. You know how much more room we have to go? How much more room to that growing for some photos? Kind of like, go on, man, you know. But I mean, to me, I was like, they needed feedback from you. Like, right there. And then there was no waiting. The next day was right. And then we just fixed it now, went back to my other class and tried to put end to play that itself, you know? Oh, good. I mean, you see that and looking at the notes here with me now and I glance at it again today, and then he said, go back home, take some time. I was looking at it immediately. I’m not holding back. I really want to get to the point where I believe I can get, you know, me talking like me. We don’t have skig the gym. I’ve never used a skier. Yeah. The skier is at your gym on day three now. Gives you something to say. The three simple Moomin. Right. But still, you know, having to coach. I never coach. Never touched. Tell people what to expect. To feel like I’ve never noticed. I can feel, you know,.

Fern:
And that and that statement that you just made, which is like, you know, it’s a pretty simple movement. And and that is something that like I will regularly push back on. I’ll agree with you that it is is largely fairly simple. But that doesn’t mean that we don’t teach it. And it doesn’t mean that it doesn’t mean that we don’t coach. And that’s where I think you can really make people uncomfortable because they don’t teach the simple things, because they aren’t really pushing and striving to provide a better product and sales until somebody stands behind them and says, do it again. That’s not good enough. Like that. That was an ineffective means of teaching the skier because we did that. I don’t remember how long we did that. But everybody was freaked out about the skier because nobody had done it before. Nobody had taught it. So we broke off in between classes and I said, all right, here’s what’s gonna happen. Everybody’s gonna we’re gonna take turns and you’re each gonna teach the three of us as a group how to how to how to get on the ski or how to do it. And that probably took thirty to forty five minutes. And it was like, nope. Start over. Nope. Start over. Do it again. That doesn’t make sense. Try it. You know, like it was just wash, rinse, repeat, wash, rinse, repeat. Over and over and over. But nope, they hadn’t done that before. And it’s like, okay, well how do we get better at it. And it’s practice.

Josh Melendez :
Well again get. Well, you remember about the simple devices that you just want to make that simple and deal with it. And then I see what the NSA does and one. But remember what you got me doing that won’t work out that I did with the project? Yeah. It’s a broad jump, right? Quote unquote, simple moment like Coach bro You know, and so that to me, I’m not living on like how many of these quote unquote, simple moments. Not coach.

Josh Melendez :
So just for context, I forget what the workout was that day, but Josh had broad jumps in the warm up. And I’m a big fan of Brad James. I just I’m a big fan of, like anything that is like jumping centric or plyometric that this simultaneously develops like coordination and explosive power. But he was teaching it. And then afterwards I was like, hey, why didn’t you teach the broad jump? And I think your response was like something along lines. It’s just a broad jump on him. But my point was there’s a lot of things that we can teach about the broad jump. Where should their feet be? Think about the number of things that the broad jump carries over to. And if they do it poorly, then that’s going to carry over into these other movements, which is hip extension and then coach the landing. Where should their feet land? Should their knees track over their toes like we should be teaching and coaching all of that stuff. And anytime you do that to somebody who hasn’t done it before, their eyes get real big and they’re like, oh, I don’t I don’t normally quote to quote unquote, coach until the workout starts.

Josh Melendez :
And him I think I like on the top with the fancy myself, a medium Brad Jones with an s full workout, a party would have been a bigger problem. But I think when placed there right in the warm up and that was one thing where now I really, really like the warm up, we’re going to coach like the cuts stars like with Stanbroke and to coach you. But even those in the warm up like that, they seem right then and there and keep it going. I think that for my when my I get to the myself, one of my things that I would do is maybe not. Obviously not. Coach coached one of as much. I will coach the actual movement because you look at the one with arms, the warm up is good, but that’s not right.

Fern:
Oh yeah. Because he got that. zYeah. Because if we think about what the warm up is for, it’s it’s to prep for the movement and this is common. You know people don’t coach nearly as much in the warm up or maybe they coach a lot in the warm up and then don’t coach in the workout and it’s could be either or depending on the coach. But, you know, the point is we do a lot of both. And the second we break from the white board, we’re coaching like we’re doing some teaching at the whiteboard, but then four from from zero to 60 works. We’re teaching, we’re seeing we’re correcting the entire time. And I think sometimes it just takes a little bit of pressure, too, for us to acknowledge that we’re just not doing as much as we could and should be doing to give those people a value that they expect.

Josh Melendez :
So definitely I mean, nothing like that really helped me. I was told like like kill them with red. Just make them do red. Give yourself more opportunities to coach. And one thing that you really hit home for me was like that two to three times rule. And that’s of how many rebels do a group and also the allocation of your rep as to how many roughly you’re doing for the progressions versus how many reds are you actually doing for the movement. And I never looked at that. I never said that that all progressed as their goal is. Do a couple of reps here. Good. So being exposed to that now. Now, I mean, we did that, we did over his class that he had the gym. And have 14 people my class. And that made him do begin them to do 10 squats. And then I made it to 10 weight or squats, Dolvett squats, and then I made him do 20 squats with the stick. And then I made him do 10 of his squats with the barbell. So. I exposed my to everybody I was at the restaurant a full count. That’s 50 reps, a person 40. I expose myself to 700 rep in the end. Ten eleven minute timeframe. That’s one hundred twenty get six people. Right. And I could see the individual. Some of them grimacing writes my column was like, man, I need to get to the overhead squad bro, because they’re not used to it. You’re used to doing all these reps and then get into the movement. Suddenly there’s going to have to be like a bat.

Fern:
Well, I’ll buy into it because once they realize that that’s what’s gonna make them better than they are, it’s just that it’s just part of what you do. And that’s the. Yeah.

Josh Melendez :
Definitely. Definitely. Yeah. So this is like once they’re moving better, they’re looking better. They are. Okay. Comments. But yeah. So going back. I gave myself 100 opportunity to make these 14 athletes better.

Josh Melendez :
I had made him somewhat better, if not had he made me really figure out what I’m doing. Right. But yes, I mean, that that a lot like manic. It just makes so much sense, right? Instead of me, they can do what, total of like five, 10, all the his squads. All right. Good to go, guys, and put some weight on it to do some heavy and then whatever. My job is to make people move better like. I just made a post about this yesterday on my social media and I wrote like it bad. Who will play it does not become proficient I to a basketball just 10 times a time. In practice, they shoot it hundreds of times. The same thing. Crossfit,. We need reps and reps and restroom reps to become proficient in movement so that people sometimes can almost like forget about that and think oh, just couple of reps of good to go.

Fern:
But then you have to ask yourself, like, did they get better? Like, are they better for having been with me for that warm up? And if they’re not learning to revisit what I’m doing, like they would get better from Rep 1 to rep 50 or rep whatever it is.

Josh Melendez :
Yeah. And then on all honesty, I didn’t tell you this either. Think about what? Well, I was over there, but I remember like I had heard so many times, like reps. Reps. You know what you want more RAFEAL? More reps than I can tell you. I had just been evaluated by another coach in Houston. I reached out to you, hit me with reps for reps. Reps. Atha asking myself, just be posting on my. I’ve been hearing this for so long, I’ve been hearing about it, but I am not doing it. I’m not doing it because. Either do it or mind not doing it because I’m almost like scared to make people do more reps. I don’t know how to fix it. And it is almost I make it to four or five reps and people go almost mass movement in four or five reps. They can make for five reps look pretty burb, right, 20 percent.

Josh Melendez :
And once they get more reps, the key done is when you start to see those false start. Or am I just for then exposing me at a cost that I am. The lack of knowledge that I have or or my inability incorrect and being so you know that that letter. When I went over to to Virginia. Right. That’s all what I knew. I know you welcome my team and correct me, like I just I just know I need to. So that’s what I mean. I’ve been taking videos, watching movies slo mo, watching my coach when they coach, watching their athletes move. They’re doing everything I can. My and my not to really work on that, you know?

Fern:
Yeah. It’s. I can put it a lot to like playing sports or Urbi are actually becoming proficient at anything. I just remember when I made the transition from high school to college basketball. It was. It was like everything. At the peak of my high school career, it was almost like the game was in slow motion all the time, I was always ahead, I was always anticipating and then I go to college or actually before I went, I went to prep school. It it was almost like everything went from slow motion to fast forward and my mind couldn’t process what what was going on because everybody was better and it was the speed of the game was faster. The reaction time would needed to be less. And it took me reps and reps and reps. And five years before the game started to slow down again so that I could kind of process what was going on around me. And it’s no different with coaching and watching movement. At first it feels like you can’t see anything because everything’s happening and fast forward. But in order to get things to slow down, I need reps. And the fastest way to get things to start slow down is to start doing more reps. But they have to be intentional about those reps. Like those reps have to have a purpose. I’m not just calling reps for the sake of calling reps like I should be engaged in those reps. The members should be engaged in those reps. And that is how you make 10 minutes feel. Like 90 seconds is when they’re intentional and you’re engaged in those reps. And those reps have a purpose. But it’s hard and it takes time until that starts to slow down because I’m able to process things at a faster rate because I’ve done it so many times and I don’t mean me, I mean a coach. So it is super important. And there’s only one way to do that. You just have to do more of it.

Fern:
Listen, bro. I think God knows what I mean.

Josh Melendez :
I mean, we were saying about a about having folks actually do like meaningful revs, right? And I and I are using my emptive. That’s. And they become meaningful. So I really like you have to have the meaningful rep.

Fern:
Yeah, I think what I really want people to take away from that GDP is is just to have a little bit higher expectation for themselves. You know, I think a lot of people come in, in their expectation is here or they think it’s high. And then we have to recalibrate what the expectations should be. And if people walk away with nothing other than that, then I think that we’ve done our job. If we if we’ve literally just moved to the bar for you and say, listen, this is what you should be shooting for. Then they will go back and they will do the things that you’ve been doing since you left, which is like working on the minutia, you know, setting up small groups that don’t have any athletes on them and just practicing that way. And I think all that stuff is really, really beneficial. And I hope this gives people a little bit better insight into what the CDC is about and like what the value is, because I do think it’s one of the more valuable courses out there, because there’s nothing else like it, like there’s no other way where you can go in or there’s no other place we can go in and have somebody put eyeballs on you for three days. And like we spent like some long days together. I mean, I think each we spent like twelve hour days for three days. So I I appreciate it. And it’s always humbling for me for for me to for people to come here and allow me to coach them. So, you know. I appreciate it. But more important, I’m happy that you took away from it what you wanted to take away from it all.

Josh Melendez :
But by all means, I mean, it was it was every single penny was worth it. You know, I enjoyed every effort a long day made better. I really feel a lot of it has helped me out tremendously. Maybe, although maybe even more of a confident coach. More confident. Yeah. I mean, me personally and anybody out there is on the fence about it. If I was if I want to become a professional football coach and the ability to hold a three day, quote unquote, CDC sign up, bro, you know, and I mean, Tom, blow smoke up your ass, but you got the best coaches out there, right? And you and CASSIDY and. Jump from the best? Yes, definitely. You know, the CTP was completely worth being exposed in the way I was exposed and being called out, help me. That’s only weeks away. Oh, yeah, it was a movement. Yeah. He must stay with it. And then we’ll be fine some of next year, you know?

Fern:
That’s really cool. Damn. It was only two weeks ago. What’s crazy? Well, cool, man. Like if anybody has questions about it, you can go to coach development program dot com. You can go. It’s coach development program on Instagram. If you got questions like drop some stuff in there. And the good part is like they’re expanding that course and there’s there’s quite a few locations for that. There’s only a handful in the states, but there’s their avenal overseas now in Europe, too. And we have another one in January, if anyone’s interested. I think there’s maybe one spot left, but hit me up. If you got questions, go in there. Take a look at those dates, but it will be well worth your time. And and you know, don’t ask me if you mean if you guys have questions, hit up Josh and hear it from him. You don’t have to come to us because obviously we’re going to talk it up. But, you know, talk to somebody who’s taken the course and get their feedback on it. My brother, we’ve been we’ve been out here for about an hour, man. So I appreciate your time, dude. And you know, I wasn’t joking. If you got questions, man. Hit me up. I answered questions all throughout the day. People got stuff about coaching, but there’s nothing like being front and center in person, a person with that kind of stuff. So thanks for your time, bro. Appreciate it.

Yeah, thank you. Thank you very much for inviting me. It’s been an honor to be on your podcast. Yeah, man, I really appreciate it. Obama Thank you.

Awesome, bro. Guys, we’ll see you next time.

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