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142. Best Hour Programming

142. Best Hour Programming

Happy New Year!  We want to thank everyone that supported us in 2019 and we look forward to helping you continually grow in 2020.  One way that we will make that happen is with brand new “Best Hour of Their Day” programming.  This programming will be unique and different than any programming out there as we will focus on developing you as a coach.  Classes will be run better, more organized, and with a purpose.  To find out more, email us, besthouroftheirday@gmail.com.

We value your feedback. After listening, please hit me up with any questions, comments, or thoughts on how we can make this show even better, and if you enjoyed it, please share it!

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Check out our website – besthouroftheirday.com – to learn more about our private coaches development group.

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Best hour of their day Programming.mp4 was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your audio to text in 2020.

Ackerman:
All right. And it's that time of the year when affiliates start to assess lots of things, but in particular the programming that they're going to run at the box.

Fern:
Yeah, I think I mean, like, you know, the whole discussion about New Year's resolutions and generals like kind of a weird rabbit hole. But I do think particularly as gyms mature, they start to look at the calendar a little bit more with regard to what they want to achieve. I know we didn't really look at it a ton the first five or six years because it was just not a huge focus point like we did program, but it was more of a month to month thing. But now we look at it more in terms of what do we want to achieve? Like do we have events? Do we have. There's a lot more things that get wrapped into the programming now and then used to be other than just like we get to a strength bias or whatever that crap we used to do.

Ackerman:
It's so funny to think about the evolution of programming over the years. And I mean in 2007 when I opened, I would literally show up at the box without knowing what the workout was going to be that day.

Fern:
I. I do that now and I write the programming.

Ackerman:
Well, yeah, but there's a difference between there's a difference between showing up and the programming is set versus like I was in charge, I was the one that was going to coach. And I'd be like, hey, what do you guys want to do?

Fern:
All your time, all that. Yeah. And to be fairly CASSIDY writes the bulk of it and then but I'm aware of the programming, but I still like forget. People ask me all the time, what's the workout tomorrow? And almost 80 percent of the time I forgot. I don't know. Like, it's just I thought about that two months ago when we designed it. And then I haven't looked at it since then.

Ackerman:
Well, what's the worst workout you've ever programmed for? Crossfit Rife

Fern:
Like ooo?

Ackerman:
And I don't mean like I know you.

Fern:
When you say worse. You mean like the dumbest?

Ackerman:
Yeah, I guess I'm saying dumbness does. You know, for example, you and I were talking before we recorded used a hero workout. Those are bad in a in a different way. But I'm saying like just straight up dumb, like if someone brought you this workout, you would rip it up in front of them.

Fern:
Oh, man. I mean, I'm sure there's dozens in there, like not one comes to mind. I mean, there's a couple that like have scarred me mentally and emotionally for life. But. I don't know, honestly.

Fern:
There are some ones now that I look back at that are kind of like classic Crossfit, workouts that I wouldn't that I would never program today.

Ackerman:
Like what?

Fern:
Like a Nicole.

Ackerman:
You know what? That's a very good one to bring up because it is a classic workout. It's a well known to give people rabdo.

Fern:
Yeah. Well, I think that one is is like a victim too. What like what we didn't know was going to happen with regard to people's fitness.

Ackerman:
Yeah, that's a great point. That's a great point.

Fern:
It's like, you know, when that workout came out, like whenever it was, it was well over 10 years ago,.

Ackerman:
It was probably 2005/2006.

Fern:
Yeah. But nobody was thinking two hundred would be the score weren't we are now where now that that's a real number for a lot of people is like two hundred Pull-Ups in 20 minutes at which point. Yeah. You might be staring down Rapido or some you know, mild. I know I did it a couple of years ago and. And got like severe rapido. Like I couldn't straight my arms for weeks and I couldn't do a pull up for like two months. Like physically lost the strength to do a pull up.

Ackerman:
Yeah. Because you're talking not just super high volume, but because of the nature of the workout where it's like, hey, you cannot come off the bar, you'll hang on to it longer than you should just to get two extra reps.

Fern:
Yeah. So like years ago that there was a limiting factor is like no. Like very few people could rip out multiple sets of 50. But now that's a thing we're you know, we're going into that. It was like, all right, the first two sets will be 50, 50 or 50, 40, and then I'll play around with it from there. So, yeah, I think just it analyzing programming as you do it, analyzing programming like what is the capacity of your athletes?

Fern:
All of those things need to be taken into account. And I've seen people do it a lot different ways. You know, they plan out the whole year. They do a lot of different things. But we do ours a little bit more with like a broad macro approach. And then month to month from there.

Ackerman:
Well, let's let's not beat around the bush any longer. The reason we're talking about this is because we have a big announcement coming and it's really been your baby's so I'll you give the the pitch about it. But we've decided based on people reaching out to us and the influence that we've had over the last year at the box of what the coach level to put out some programming really focused on developing coaches. But go ahead and talk a little bit about it.

Fern:
Yes. Or our intention was never to do this podcast. I mean, we're going to make it big on writing, programming.

Ackerman:
And in full disclosure, we had no intention about anything other than putting about it.

Fern:
That's actually a really good.

Ackerman:
Just like, hey, let's get a podcast up. All right.

Fern:
Let's talk to each other. So. What what we kind of looked at is obviously what we're trying to do is coach development, but what is that sense? What I kept asking myself was like, how can we best? Help coaches develop and like what is the fundamental thing that we all have to navigate on a daily basis? And it is programming. So I have to coach this workout with these movements and these rep schemes and I have to learn how to scale and have to learn group management and I have to learn all of that thing. And all of that is predicated on what we are doing today in the workout. So, you know, we have done it many different ways. So we have. I wrote the programming for like seven years. I took a break. We used Warm up and workout with Pat and Taz for a little over a year. I learned a ton of stuff there just about myself and about some things like how people do things differently. Now, we have been writing it ourselves again for the past couple years and put some processes in place for that.

Fern:
But. I mean, so the general pitch for programming is we're going to save coaches time. You know, you don't throw your programming. You don't have to do the lesson planning. And full disclosure, I don't care about that. Like, I'm not interested in saving the box owner time when it comes to programming. Yes, that will happen because you now don't have to do that function. I'm actually advocating for something different, which is I actually think people need to spend more time. So this is where I fundamentally disagree with some. Business people. And it was just like, hey, you want to spend less time. And I actually disagree because I don't think a lot of people's service is up to par. Like what their coaches are doing in that 60 minute time frame to make it the best hours people day. I think they need to spend more time there. And that's what we're going to give people the tools to do with the programming. We're gonna write the programming that we are writing and have written thus far is designed to develop coaches and simultaneously people will get fit because we've been writing programming for a long time. We know how it works. We how to do it very simply, very effectively. But it's meant to challenge the coach's capacity, not in the sense of like we're gonna put a bunch of crap in the hour. Where people are going to be challenges like we are actually going to challenge them to actually coach. And if you listen to the episode with Paul Trombley, it was one of the questions that asked him what people could do better in that hour. And that was his answer is like they should coach more.

Fern:
So we're going to give people those tools to coach more. So the lesson plans are written. They are realistic time timeframes because I write all of the lesson plans from start to finish. And there's things in there that we want people to accomplish with regard to teaching complex movements, scaling, managing the group. And I think it's going to be challenging for people who are who have not really honed in on that skill set and challenging from a different aspect of from a coach's standpoint where I think people are going to be challenged. To the extent they're not going to know what to do, you know, like there's a weird. There's a I think there's a weird transition from a coach as at first you don't know anythings. You're just facility in the class. And then a lot of it's at some point during or during our careers of transition to putting a lot of stuff in there because we thought that was coaching. And then what we do is you've realized that that's not coaching. We have to revert back. But now we don't know what to do with all the time because my skill set hasn't developed. I'm not great at seeing and correcting my you know, I'm not real savvy on all of the scaling options that I need. So that is all the things that we're gonna put in there. So I'm really looking forward to it. As I've been working on this for the past couple of months, like it's really kind of lit a fire under me for for what I think should happen in classes and way people in the way affiliate's can do this better.

Ackerman:
So when people are listening to this and they're thinking, OK, you know, there's so many options to choose from. What will make this programming stand out?

Fern:
Well, I think, again, our focus is different, I think. And this is not in this and I'm not so I want to make it clear like I'm not bashing anybody else. Right. Look, we're not trying to say that, like, our actual workouts are better than anybody else. Like, in my opinion, I think workouts or workouts.

Ackerman:
I think that's something that something needs to be discussed. I think when people think about what good programming is, all they do is think about either A, who is doing it or B, what the workouts are. And really both of those things are insignificant.

Fern:
They're they're very much insignificant. And I think they if if we were to list ten things that are important, like what the actual workout is, is, you know, the bottom three at the very most. What's far more important is like, am I teaching?

Fern:
Am I making people move better? Are they having a good time? And at the end of the day, we all know this because this is how it's unfolded over the past almost 20 years is even really poorly executed program that basically follows the guidelines of constantly, very functional movements, executed, executed high intensity that is primarily couplets and triplets go heavy once a week or long. Occasionally we'll get you fit. I mean, like you could just put it in that very, very broad bucket. Like, if you just do that, like you will get people extremely fit for an extremely long time. And I think most a lot of people put far too much emphasis and importance on who's writing the programming and what this workout is. And and not nearly enough emphasis on how am I coaching this class, how am I coaching these athletes? How did I teach that movement? That's what's important. And that long term is actually what is going to make people successful. When people when people start finally start to realize it, like anybody can write workouts, then where to then where do you sit in this ecosystem of coaching?

Ackerman:
Yeah, I mean, when you think about. The workouts that people are writing, you know, first of all, let's take someone like, say, Matt Frazier decides, hey, I'm going to write programming. Great. You're the fittest man on this planet. That doesn't mean. We should be doing a what you tell us to do. Because you're a specimen and a freak. And B, it doesn't matter who writes it. If once it kind of trickles down like the game of memory, like playing telephone, like, you know, it doesn't matter if it's not getting relayed at the whiteboard with a stimuluses because Mat can do Isabel with two twenty five. And that was posted on the whiteboard. No one in the box is doing it.

Fern:
Exactly. And they're not going to be able do it as fast and they're not to be able to do the overall volume for the day or the week or the month of the year. They're not going to do the movements. And Matt Frazier's probably not writing any scaled options because he doesn't need to scale anything ever, you know. So those are the things that we've written out. We've kind of designed, which is like what we want to do is give coaches the ability to start determining stimulus on their own, improve their ability to communicate that stimulus, improve their ability to teach, see incorrect movement, understand what the focus points of my job as a coach. Once we fit, once we say three, two, one, go are and how to make people move better because there are a lot of that stuff is lost, you know, at the affiliate level. And it's it's not us. It's like, you know.

Fern:
Call on people out. It just is what it is. And we can all get better at that. And most people just don't know what they don't know. So a lot of things we're gonna be putting there is like, what are the coaching focuses for that day? Not the athlete focus is what is the coach's focus for that day? Here's a whole host of scaling options that you may or may not be aware of. And Challenges is going to come with video content where we're going to give coach development with the lesson plans to go along with that. Videos of Jay or I or some of our other coaches walking through a sequence or of teaching a progression in or going over how to identify movements and different scaling options. So it's gonna come with a lot more than just a workout and a lesson plan.

Ackerman:
I mean, it's like, you know, we we talked about this all the time, you leave your level one or level two. How do you develop? How do you get ready for your level three, which, by the way, we've had about seven people in our mentor group past the level three test, which is no small feat. So congrats to all of them. Twenty nineteen was a very successful year on that front. But you know, we talked about how do you get better? Well, when the when the notes say something like, hey, I want you to watch, you know, just people's weight in their heels today or, you know, I want you to focus on hip extension while we're doing this pushchair. Those are the things that don't happen. And if you're coaching at a box. Then there's no development, there's no feedback. You have to get your box to do this because this is how you're gonna get better and if you are a box owner, you need this because look, we all know this. No one cares about your box as much as you do. You know, you have a great coach in CASSIDY, I've had some of the best coaches around when I've had my three boxes. But it's your business. No one cares as much. They're not necessarily seeking out. The information give them this and they have no choice but to be getting better because it's going to be told to them exactly what to do during that hour.

Fern:
Yeah. So our focus with the programming and the lesson plan is far more targeted at the coaches. So think of this. This is programming for coach development, right? Because that is what you have to do on a daily basis. Like you have to be able to execute this plan after you, you know, like things. Things like this is the progression we want you to use. We want you to get it done in this timeframe that we want you to get two to three times as many reps as you have numbers of athletes in the class. Those are the type of the things that we're gonna be pushing people towards. Because those are the those are the objective marks of an effective coach. So that that is really the target that we're going for.

Fern:
And then long term, you know, our our affiliates who are gonna be using the program are gonna get access at a reduced rate to our other platform. That's gonna be coach development based, which is gonna be, you know, four to five days a week of video content, you know, a five to ten minutes. And so they're gonna get access to that as well. And and and really, what we want to do is, again, this is programming. We're writing programming. But with the intent of doing coach development, which is what really our goal is different.

Ackerman:
And with that being said, let's not lose sight. They are going to be great fun workouts.

Fern:
Yeah, like it's the weights. We're writing it like a Crossfit,, right? We're gonna be doing it. We are doing it right. We are making some changes because there are some there's some things that have to happen when you start writing programming for multiple gyms. And you have there has to be some standardization there and all that stuff like it's going to be fun. Like I wouldn't personally I would not write workouts that wouldn't be fun or wouldn't be challenging or that are stupid. Like, I'm not going to do that because I know how that's gonna get executed in a class. And, you know, like we're writing workouts that we're gonna be doing in our gym. Not not I'm not writing these in a vacuum. Oh, this looks and sounds cool. Like if it's a shitty workout or it's not able to be done in a 60 minute window effectively where you can, you know, and educate, inspire and entertain, then it's not going in the programming.

Ackerman:
Yeah. And you know, at the end of the day, you're gonna be doing it. And for those of the listeners that have reached out to us, you know, you get a response, whether it's on Instagram, email, Facebook. So you're gonna be able to deal directly with the people doing the programming. And to have an influence over, hey, I like this. I didn't like that. Well, we'll listen. We'll take your feedback because that's what we're trying to do. It's it's it's only the best hour of their day if it's if it's fun for the coaches and it's actually working and improving you as a coach.

Fern:
And I will say this. One of the things that I took into consideration when we decided to tackle this was so I've seen a lot of different variations of affiliate programming. I'm not going to I wouldn't go out on a limb and say, I've seen them all.

Fern:
I've seen most of them like in in their entirety. And one of the things that. If you're listening to this as a coach like you, like you're gonna you're just gonna nod your head and you're going to agree with me, because when I look at the lesson plans in the vast majority of them are written. No one I know that most coaches are not doing the full lesson plan. They're cutting out something to the tune of 30, 40 to 40 percent of what's written in that lesson plan. It's just not feasible in a 60 minute period.

Ackerman:
Yeah. And I just want to say, you're absolutely right, because we've followed programming. I don't want to put that on blast right now. And we've mentioned it in past episodes, but it's like. Do they even do this because there's no way that if they did this, they would think that this can fit within an hour. It's impossible.

Fern:
So that is and that's always kind of been a pet peeve of mine. And when I read it, number one, it's just way too much. And I know that the coaching staff is not reading it. They're looking they're reading bullet points and stuff like that. But they might. The real problem I have with it is that it is not realistic. And you and I were I was joking with Cassie about this is like our hashtag is gonna be like we specialize in reality. What is real, what is realistically able to be done really well within a 60 minute window is not what most people are putting out. Most people are putting out enough stuff to fill a 60 minute window, not an appropriate amount of stuff to coach effectively in a 60 minute window. And for those people that think, well, it's not going to be fun if we do all of this, well, that's on, you know, like that's that's if you can't make it fun. That's a different discussion. But like our classes have a blast with the way we run our lesson plans. It's fun. It's a lot of work. We make them work by making the move better and up. But that's always been my biggest beef, is that I read those and I you know, I'm not the best coach in the world, but I'm pretty effective.

Fern:
And there's no way I'm doing those lesson plans. I'm just cutting out a bunch of nonsense that's in there. So to which my point is, then, why is it even in there? Like, what if nobody can do it, then why is it there? And that makes no sense to me. So you were not going to see anybody who works with the affiliate program is not going to see anything in there in a 60 minute time frame that cannot be executed. Like it's not going to go into the lesson plan. There's going to be different ideas and things to play around with. But for the most part, like if I or J or one of the other coach we work with cannot facilitate that in a 60 minute window, it's not going in there because our job is to basically kind of like take everybody and push them to what we have seen and know to be the standard for really effective coaching and putting more stuff in the hours. Not an effective means of doing that.

Ackerman:
So people want to find out more about this now. We've got their interests. They're ready to go. It's time to make a change. Twenty twenty is the they're going to develop as a coach. They're gonna take their box to the next level. What do they do now?

Fern:
So first, just reach out to us. You know, the best are their datacom. You can reach out to us on Instagram. We will be launching partnerships with some of the bigger kind of box management programming softwares here. We're not going to put those out yet, but in large part it will be available to. I don't know. Well, I don't know what a good number is. Probably 60 to 70 percent of the Crossfit, community across those two platforms. And in that respect, it will save some time. But again, I'm not. Our pitch is not saving you time. Our pitches like we're gonna make your coaches better. Right. So, you know, I'm an affiliate owner. You've been in an affiliate under the reality is, like everybody's got time. Like that's another pet peeve of mine is like, I don't have time. Like, you do have time. You're wasting time. We're all wasting time. We're just spending it in the wrong places. Like spend it on coach development, spend it on your athletes experience, spend it on spend it on those more productive things. Now, when we do, you know, finalize those partnerships, we'll announce those. And what that's gonna do for most of them is it'll basically just populate to your member management software and you won't have to input it anywhere. So but we'll also be sending out the lesson plans via a p_d_f_ because some of again, we'll have like embedded videos for those and like how to do things, coach challenges and just some educational stuff in there to really kind of get the gears turning. And for people, I'm excited about a good time like putting it together and. Building it such that it is intended for the coach, which which is.

Fern:
Not always the case in my mind from a lot of stuff that I've seen out there. It's tended to look fancy for the athlete and that's not what's important.

Ackerman:
Yeah. You know, in full disclosure, Fern brought this up to me and I was like, there's enough programming out there. And, you know, everything that he just said is what he said to me. And I was like, you're right. There's no programming designed to develop coaches. And that's what we're gonna do here. So if you're interested, check it out. You know, it's going to roll out slowly. We're working on it. We're getting it into the different marketplaces, like Fern said, that you can reach out to us on our Web site. You can check us out on Instagram. You can email us whenever it needs. We'll get back to you and make sure you're interested that you're one of the first people to have access to it as soon as it's available on those platforms. So with that being said,.

Fern:
We'll be bringing you. Yeah. It'll be available, Jan.. So like we're we're ready to launch it for people. So.

Ackerman:
All right. Well, this episode's out on New Year's Day and we want to wish everybody first of all, I think we should thank the listeners. We are. You know, we we've had a great. Inaugural year of best hour of their day. This is where this is where the montage would happen.

Fern:
Yeah.

Ackerman:
You know like this. You don't like it. Be like us recording our first podcast and then dropping in. It boxes us fighting with one another on the road. You know me in the bathroom, you yelling at me, that type of stuff.

Fern:
I think. I think we accomplished. And you and I have pretty audacious goals, but I think we accomplished more than we thought we would this year.

Ackerman:
Yeah, I mean, the fact that we're even still recording podcasts is more than. My expectations were like I was like, let's start. Little did I know. A hundred and fifty episodes later. I mean, when you think about the day we started and it's like an episode of. It was in April, I think April is our first episode.

Fern:
April 14th. So when you're in in eight months, let's put this way. We're gonna hit two hundred episodes in under 12 months.

Ackerman:
Yeah, we put out more episodes in Joe Rogan.

Fern:
That not true

Ackerman:
I think it might be.

Fern:
It's not he puts one out almost every day, but.

Ackerman:
I well fuck Joe Rogan.

Fern:
But I think I've. It's been fun. And but, you know, like when we started the mentor group, you know, we're now we're rolling into more coach development. And and, you know, we have like quite a few things coming out. And next year.

Ackerman:
Then on the road.

Fern:
We went on the road, we did a box where we were,.

Ackerman:
Which, by the way,.

Fern:
Almost, yeah, that one is launching here in like two weeks.

Ackerman:
Yeah. I mean you and I have seen the first few episodes. They're great and I'm super excited about that. So don't forget to subscribe to our YouTube channel.

Fern:
Yeah. See, I mean I think it's been a successful year and a really look forward to be able to provide more value to more people in twenty twenty. And I just. It's fun, man. This is what we're both passionate about. And it's been it's been very rewarding and it's been and we haven't gotten a lot for it, but that's fine. Like it it's been like mostly just our time. But. But it's been super fun.

Ackerman:
So that's what you know, I think that's how all good businesses begin. You're not starting expecting to make millions of dollars on day two. You're doing it because you love it for the right reasons and it will grow. And, you know, the feedback that we get from our listeners is, I think, what keeps us motivated and keeps us going. So then also they are also, to be fair.

Fern:
This was never really intended to be a business. There was literally a podcast that we thought might get some traction.

Ackerman:
Yes, so if you've enjoyed it, you know, please reach out. We love just hearing from you guys, even if it's just, you know, we get so many comments every day that's like this episode was great or I see that you re share the the images from whatever you're listening in on whatever platform. And every time that happens, it's like a little bit of a reminder of why we're doing it, because, you know, it's New Year's Eve we're recording this. It's, you know, 8:00 in the morning my time. You know, it's we love it. But sometimes it's like, OK, why are we doing this? And then all it takes is one person to say, that episode helped me and we're happy.

Fern:
Yeah. It's been so from us to you guys. Thank you, guys. It's always very humbling when people just take the time to listen to us flap our gums. And it's been super rewarding for the people that have reached out to us that we've seen that the level ones of the level twos that have passed, the level three that are opening affiliates that are getting better develop motor coaches like that is that is why we do all of this. So from us to you guys. Thank you very much. Happy New Year. And here's the twenty twenty.

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