8. Chris Cooper | How to move from Janitor to CEO

8. Chris Cooper | How to move from Janitor to CEO

In this episode, Jason Ackerman interviewed a long-time friend and business mentor Chris Cooper, who is the owner of CrossFit Catalyst and Founder of Two Brain Business.  Jason examples how Chris helped grow all three of his CrossFit affiliates to well over 500 members. Also crediting Chris an as big reason why Albany CrossFit was the most successful sale in CrossFit history.

Chris began mentoring gyms in early 2012. Soon after, he was invited to work as a journalist for CrossFit, Inc. for a year, and he began travelling around the world on the CrossFit for Hope and other projects. In 2015, he published two books, “Two-Brain Business 2.0 and “Help First.” His newest book, “Founder, Farmer, Tinker, Thief” is available for pre-order on Amazon and will be released May 7th. (update – now out). This episode is here to help support you as gym owners and get your boxes to where you want them to be. Not living in the red and working till burn out.

Biggest takeaways from this episode:

  • Takes about themes covered in his new books (4:10)
  • Can you make a successful affiliate in 2019? (12:00)
  • How the book got written (13:20) 
  • Habits (18:30) 
  • Mistakes made at that founder level (23:19)
  • Rasing rates (26:38) – Email Template ( https://twobrainbusiness.com/free-tools/ )

“7,000 words every day” – Chris Cooper ( 17:00)

“You’re not selling friendship, most affiliated don’t figure that out” – Chris Cooper (26:23)

Two Brain Business:
Website: https://twobrainbusiness.com/ (check out their website there are loads of free tools for affiliates and business owner)
Instagram: @twobrainbusiness

Link to all of Chris Cooper’s books:
https://www.amazon.com/Chris -Cooper/e/B077SXHW3L/ref=dp_byline_cont_book_1

Chris Cooper’s recommended books:
How to Win Friends and Influence People – Dale Carnegie
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/ref=sr_1_1?keywords=How+to+Win…

Good to Great – James Collins
https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_1?keywords=Good+to+Gr…

The Go-Giver – Bob Burke
https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288/ref=sr_1_fkmr1_1?key…
Never Split the Difference – Christopher Voss (Second time to be recommended)
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=sr_1_1?crid=306…

The 5 Love Languages – Gary Chapman
https://www.amazon.com/Love-Languages-Secret-that-Lasts/dp/080241270X/ref=sr_1_1?keywords=The+5+Love…

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Instagram; @besthouroftheirday

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