85. Rob Grupe | From Prison to CrossFit owner

85. Rob Grupe | From Prison to CrossFit owner

What if I told you that the stress of living month to month as a struggling entrepreneur is something to be grateful for? After listening to this episode with Rob Grupe, you will understand exactly what I mean.

In this episode, Ackerman sits down with friends and someone who he credits as making him a better person, Rob Grupe.

Rob is the founder and owner of Twice Bitten CrossFit in Oklahoma City. Before owning a gym, Rob served a jail sentence of 7 years in prison. Nearly a decade of time spent in a jail cell would typically break a man, but for Rob, it was a wake-up call to create a life built around service and helping others. This is a truly moving episode, and hopefully it a remind to many of us on our darkest days that they problem we are facing as coaching and box owners are the ones we need and truly need.

Time Stamps: 

  • Back story – very brief back story (6:06)
  • Taking time for yourself (14:09)
  • Morning Routine (19:24)
    • Wakes up 4:30/5 – Uses Sleep Cycle app
    • Records sleep
    • Weight himself/ records  
    • Water – Vimates – Coffee
    • Journals
    • Start with the basics about sleep etc, thought’s then a love note to his wife.
    • Reads for about 20/30mins.
  • Running  Successful Gym (32:56)

People mention:

Tony Robbins

Ackerman and Rob’s first podcast – go’s more into his past

https://www.youtube.com/watch?v=qC10ixwPCCA

Books mentioned:

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team – Simon Sinek
https://www.amazon.com/Find-Your-Why-Practical-Discovering/dp/0143111728/ref=sr_1_2?keywords=know+your+why&qid=1568897052&s=gateway&sr=8-2

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time –

Brian Tracy

https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X/ref=sr_1_1?crid=3615WE9E7RZM9&keywords=eat+your+frog&qid=1568897111&s=gateway&sprefix=eat+your+frog%2Caps%2C337&sr=8-1

Kim’s Magic Pop’s

https://www.amazon.com/Kims-Magic-Combo-Pack-12-Pack/dp/B007TXXBJI/ref=sr_1_3_sspa?crid=1W9UEMFSG9YX6&keywords=kims+magic+pop&qid=1568897175&s=gateway&sprefix=kims+ma%2Caps%2C331&sr=8-3-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzMUwyRjdFQUNGWk9DJmVuY3J5cHRlZElkPUEwNTA1ODQ5VVdDRU5QN0NKODYzJmVuY3J5cHRlZEFkSWQ9QTA0MTkyODFZRDRSTTZDRzUyWFAmd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnV

Youtube Video:

https://youtu.be/3KDNYUPnR3g

Rob Grupe.mp4 transcript powered by Sonix—the best audio to text transcription service

Rob Grupe.mp4 was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your audio to text in 2019.

Jason Ackerman:
Welcome back to another great episode of Best Hour of their Day. We hope you have had an amazing week. The feedback we have gotten from our interviews with Steve and Joe has been amazing. We appreciate all the feedback and the comments we got about yesterday’s episode. I hate my box have been through the roof. So if you have thoughts about it, if you have questions, if you want to give us anything about that, we want to hear from you. Slide into our DMs at best hour of their day. Or email us best hour of their day at g mail dot com. And another great interview coming your way right now, my man, my friend Rob Group. I met Rob a couple of years ago. He’s the owner of Twice Bitten Crossfit,. We’re going to tackle all about box ownership, but his story is amazing. I’ve interviewed him on another podcast, the Own Your Eating podcast, and we really delve into his backstory. I’ll give you the brief overview.

Jason Ackerman:
He went to prison for selling drugs, for being on drugs, all that kind of stuff. But he’s completely turned his life around. He’s made a complete 180 while in prison. And we talk about it on the previous episode and he’s been on some other great podcasts. So certainly search his name. But we dive into all of that and some other episodes. And in this episode, specifically, we talk more about where he is now owning a box. He is one of the most resilient people, but also organized and driven and hard working.

Jason Ackerman:
He got me into my morning routine, into my meditation, my reading routine. He hooked me up with Tony Robbins tickets and I went to the UPW, really life altering, life changing stuff that I credit him to. I’ve told him numerous times selfishly when I when I’ve been to his box twice. Ben Crossfit, While I’m there to help him, his coaches, his staff develop. I always leave feeling like I’ve improved myself. That’s the kind of guy Rob is. I really think you’re going to listen to this episode and you’re gonna fall for the dude. He’s going to really break the stereotypes, break the mold. He’s this monster of a man. But he’s also a teddy bear and awesome, awesome dude. And I’m super proud and humbled to call him my friend. So forever at Oklahoma, certainly check out the box. But in the meantime, listen to this episode. Then go back in your Apple podcast or whatever app you use and search Rob’s name because he’s been on quite a few podcasts talking about, you know, what his earlier life was like in his time in prison and how he decided and what he did to make that change. So if you’re feeling like, hey, I’m struggling to make a change. This dude was locked up and completely turned his life around. And if he can do it, you can do it. And that’s exactly the type of thing he would tell you. And hopefully this will motivate you to make that change. So here we go. My episode with my friend Rob Grupe.

Jason Ackerman:
All right, I’m here with my friend Rob Grupe, rather. We met a few. Almost a year ago at this point and I flew out to your box Twice bitten and Crossfit,. It was amazing to me. You, to me. Try me to meet your community, to meet your coaches and even cooler to listen to you and your story. So we’re going to talk about that. But first, welcome.

Rob Grupe:
Thanks for having me on the show. Jason, good to talk to you.

Jason Ackerman:
Yeah, I love talking to Rob because he’s one of the. You are one of the most motivating people, inspiring people I’ve ever met. And I good to see you. And I leave more motivated than ever. So thank you. Thank you for that. Absolutely. So, you know, you’ve been featured on at least a dozen podcasts at this point. I’ve I’ve had you on our other podcast, the Own Your Eating podcast. So if you haven’t heard that, definitely check it out. But Rob story is really fascinating. And let’s give the listeners a little bit of that. But, you know, you’ve done that enough times now that I don’t want to focus on that. I want to focus on the amazing things that you have going on at your box so other box owners can listen, can learn and be as successful as you, because you guys are in Oklahoma City, Oklahoma City, which is a city, I suppose means a big city. But at the same time, it’s like Oklahoma and you have a city, a super successful like, you know, if you’re listening to this podcast, you like, oh, what’s a successful box like Robin and Trami are rushing it like crushing it. So it doesn’t matter where you are, it doesn’t matter how many affiliates are nearby. If you I mean, what do you think? You tell me, Rob, what what is it that has made you so successful in that in the Crossfit, affiliate space?

Rob Grupe:
I believe that it is continuing to be fluid in what’s going on. Like those things are always adapting and changing and you cannot be set on any one way of doing things. You have to be willing to adapt and adapt.

Jason Ackerman:
So what are some ways in which you’ve adapted meeting,.

Rob Grupe:
Trying to meet people where they’re at and just meeting people’s needs. You know whatEver, ever that needs to lead to change and shoot people where they’re trying to go. So really connecting with people is doing whatever is necessary to make that happen.

Jason Ackerman:
Ok. So let’s let let’s let’s get a quick backstory. It’s going to be brief. Rob spent exactly how long in prison?

Rob Grupe:
Seven years. Six months and 18 days.

Jason Ackerman:
Are you tired of talking about this?

Rob Grupe:
No. I mean, it’s a part I mean, for many years, it was something that I was fearful to talk about. And I had a lot of anxiety. It wasn’t something that I hid from people, but it also just wasn’t something that I openly talked about. And so the more I talk about it, the more it has given me freedom of the anxiety and the more it’s allowed other people to talk to me on a level that they wouldn’t normally have done. So by either being openness and transparency on my first.

Jason Ackerman:
What’s been the coolest connection you’ve made because of that? You know, whether you know, if you are telling somebody about it after a member or somebody in your community and they didn’t know that about you post about it quite a bit on your social media. What was the coolest reaction? Somebody is giving you.

Rob Grupe:
Oh, man, there are too many to count. I’ve had so many people just come up to me and tell me about some battles that they face in their life, whether it was with addiction or some situation that they just really felt like they were alone and no one could understand. And then they felt, because I shared that they could come and share that with me. And I could tell, you know, that it was something that was weighing heavy on them and something they just felt like they couldn’t talk to anybody else about it. So some of the conversations that I’ve just had from people out of nowhere like that has just blown me away. So it’s it’s been really cool.

Jason Ackerman:
You know, you get out of prison and, you know, again, we’ve talked about it, but listen to the Own Your Eating episode. But. It would have been easy for you to open your box and kind of push this away and people wouldn’t have hopped online and search your name and drugs or whatever would have taken. What was your reason for sharing it?

Rob Grupe:
The reason was. The anxiety that I felt about it. I thought, OK, there was a point that I reached that it was like I had to really overcome a lot of limiting beliefs because the voice inside my head was like, OK, who are? Who are you to help people out? You’re a convicted felon. You know, you’ve made mistakes. How are you going to help people? That voice, what would would eat at me. And then, you know, as a powerful video that I watched that was like, hey, man, you know, there’s people out there crying themselves to sleep at night because they don’t know about the information that you have that you could help them with. And you’re so worried about you and what people are going to think about you that you’re keeping it to yourself. So that really hit me like I can’t be like that. And then I just knew it was a limiting factor. You know, meet me worrying about, well, what if somebody finds out, you guys. As the business grows and I haven’t said anything. What if somebody else is like, oh, you know, that guy’s actually in prison? And then they come at the story from that angle. So it’s anxiety about it. And so one of my mentors was like I told them, you know, how I was feeling is like, okay, here’s what you’re gonna do. You’re going to you’re going to get a group together. You’re going to tell some of your clients, and then you’re going to put out an email and you’re going to sell your e-mail lists and then you’re gonna put a video on Facebook and you’re going to tell everybody on Facebook. And then guess what? You want to worry about it anymore.

Jason Ackerman:
Who is that?

Rob Grupe:
That was a Dave Gross. Dave Gross School.

Jason Ackerman:
As we listen to this episode, I hope one thing you take from Rob is he’s constantly seeking out smarter people than him and it’s getting more challenging. It is. You’re getting too smart.

Rob Grupe:
Oh, man. There’s always somebody to learn from. Always. Said, what was the reaction? You set these people down.

Jason Ackerman:
I thinking you and I have ever discussed this. I didn’t realize that. What was the reaction from your members?

Rob Grupe:
One of understanding, one of openness, I’m sure I got a little emotional when I talked about it and you know, that was one of the first times that somebody afterwards came up to me and was more open with me and shared the situations with me. So it’s like each level of it happening. You know, it felt like it was just opened up the platform for more people to be helped. So it’s been pretty cool.

Jason Ackerman:
Something I actually blame me for as making me more emotional, because when you and I when you and I recorded our podcast last time, probably about four or five times, you didn’t ever break down. But there were. And I was giving a podcast or interviewing somebody. And I was like, wow, this is what Rob felt like. Anyway, right now I’m getting it a little bit. You said it was 40, right at around 40. You got more emotional?

Rob Grupe:
Yeah, definitely. Yeah. I mean, I think it’s you know, when you start to connect and you’re doing things that are connected to your deep reason of why, you know, why do you want to make a difference? Why do you want to make an impact? Your life should be emotional. If it’s not, it’s not going to drive you to continue meeting the resistance that you’re inevitably going to face if you’re a business owner. If you’re running a box, you are going to face resistance, period. And you have to have a powerful way to make it through. Those times are tough.

Jason Ackerman:
I use this question, Alina. I learned it from you. But I want to. I want you to ask you, remember when I was at your box and you asked I don’t remember. His name is like an Irish guy. and what’s the question that you asked him?

Rob Grupe:
What would somebody has to pay you to undo the progress that you’ve made up to this point and unlearn all the things that you’ve learned since you started coming here?

Jason Ackerman:
So so Rob asks as member this question and he basically just tears up as member and he’s like, nothing. It’s invaluable. And I’ve told other people the same thing. I’ve told them that specific story. And I’ve said, know when you’re unsure how valuable you are and your own worth, you ask somebody that and it becomes very apparent to you the impact you have on other people’s lives. So what does it feel like for you now, having gone through everything you have to be this. You mean you are this nucleus of of hope and of inspiration to so many people?

Rob Grupe:
To me Jason, I struggle. Still with, I think, what a lot of people do is trying to steer the focus away from. What you don’t have and what you can’t do. Because as humans, that is hardwired into our brain. So it’s like no matter where I’m that, I’m always like, OK. Like, how do I get better? You know, what do I need to do to improve? And so it’s it’s tough as much as I tell people that you need to, you know, recognize yourself for the progress you have made. I’m still always seeking to get better and probably don’t give myself enough credit for the things that I do. This just yeah.

Jason Ackerman:
But I want to ask you about this, because this is a lot of box owners, a lot of coaches that listen to this show. How have you found the ability to grow a business and grow yourself?

Rob Grupe:
You have to take control of it. In my opinion, you have to take control of your mornings. You have to take control of some time for yourself. You can always be putting positive, powerful information into your mind. So much of this is psychological. No matter how good you do, the the better you do and the bigger you get. There is going to be a percentage of people that they just don’t like. They don’t like you. They have hurtful things to say about you. And I don’t care who you are. It’s tough to not let something like that bother you. You know, especially when you feel like you’re really pouring your heart and your soul into what you do. And to have somebody say something hurtful. You know, so it’s really easy to get sucked into the trap of, you know, what they said that everybody must think that. So therefore, you know, I’m not good enough. And, you know, no one likes. So really taking control to make sure you’re reframing and going into each day to yourself like I am like a badass i’m here i can help people, I’m going to kick some ass and nothing’s going to stop me.

Jason Ackerman:
So I want to dive into that morning routine. But before we do that, have you had that experience? Have you had haters?

Rob Grupe:
Absolutely.

Jason Ackerman:
And I’m not talking about, you know, getting arrested or in prison dealing with that, but I mean, like outside there since you’ve opened an affiliate.

Rob Grupe:
Oh, yeah, for sure.

Jason Ackerman:
What does that look like?

Rob Grupe:
It’s, you know, it comes in the more people that you work with, the big you get, the more opportunities there are for things to fall through the cracks. And if something falls through the cracks, because I’m not perfect, you know, and it’s happened and you get feedback from that. You know, somebody hurt. Let’s say, you know, somebody came in one day and it just so happened that nobody paid attention to that person. They came in and their perception of what was going on. Is this like people don’t know what they’re doing? No one paid any attention to me. They don’t care. And that was their reality. In the moment, that’s what happened. That’s what the reality was. So, you know, they make a post about it. These people don’t care. They say, you know, something like that. And it hurts. So absolutely, you know, and I. That is just a part of doing business that you’re not going to make everybody happy. And so I just know that.

Jason Ackerman:
How do you handle it?

Rob Grupe:
To just a line tried to think about. I first try to think about meeting that person where they’re at. OK. Like you have to take the feedback. But thinking about, OK, where was that person that, you know? That person just have like all kinds of things just go wrong in their day. And then they came in and that happened. And that was just the one thing they decided to use as the outlet to just let all of that out. You know, to really try to look at it from that spot, because when somebody is taking so much energy to focus on saying something negative about you, like I mean, that’s energy spent in that way when. Like, why would you want to spend your energy that way? Why not focus on something more empowering? So I try to meet, try to think about what could have been the experience that led somebody to feel that way and how can we get better. So to make sure that that doesn’t happen again, but also so that, you know, people have things that happen outside of their lives. And this you know, you could be the one thing that makes the difference either in a really positive way. Or if things fall through the cracks in a way that they receive a negative.

Jason Ackerman:
Does your past experience have truly negative things happening, make it easier to look out like somebody complaining on Facebook about your box easier?

Rob Grupe:
I mean, I still you still feel it that if you’re a human, you know, then you’re going to feel those those feelings, but having contrast definitely helps. Because when when everything can be taken back to, you know, me in my prison cell. Looking at the walls ceiling and just praying for opportunities to have problems like this. Free for the oh, my God, if I could just have those kind of problems, I could just be living paycheck to paycheck. I mean, that would be awesome. You know, so anytime I am feeling sorry for myself in the moment, I can just take myself back there, reframe it, and I’m I mean, no matter what, you know, I’m going to grow from it. I’m gonna get better. This is going to be a lesson. It’s resistance that I’m facing that I’m going to overcome and be better for it on the other side.

Jason Ackerman:
So a lot of your learning has come from people like Tony Robbins, Craig Ballantine, Baydoun. Like you said, and a big aspect of that that I know about you is your morning routine. Can you talk us through that?

Rob Grupe:
So it’s adapted a little bit because of some changes in focus. Back in the business that got me working a little bit more right now, but I’m still up by about four thirty five and I start my day off by doing a journal entry about just like how I’m feeling, thoughts that are going through my head, writing out some goals that I have for myself and then doing some some reading.

Jason Ackerman:
I want to go into this and surely as much detail as possible. Some member of so listeners can really take advantage because you got me go. I had my morning routine. So for those of you that see what I put up, I learned that from Rob. Now you say you get up at four thirty five or is that an alarm or is that natural?

Rob Grupe:
I use the sleep cycle, and so it usually will wake you up in a 30 minute window. But nine times out of ten I wake up before the alarm goes off.

Jason Ackerman:
So you wake up, say you wake up normally four. Let’s go 4:30.

Rob Grupe:
Yeah.

Jason Ackerman:
You have any part of you that wants to stay in bed?

Rob Grupe:
Sometimes, but more often than not. I’m excited. I’m excited to get to get into the day.

Jason Ackerman:
All right, so you see, again, very first thing I said, you run to the bathroom.

Rob Grupe:
Yet go to the bathroom, come back at first thing I’ll do is I will record my sleep. I have a spreadsheet on record all my data, so I’ll record my sleep. Then I’ll go to the bathroom and then weight myself. I record my weight and then I go downstairs. I start some coffee. I let the dog out and I’ll drink some water. Take my morning vitamins and then bring the dog back in my first cup of coffee, go into my office and then I’ll do my journal entry. And then after that, I will start reading.

Jason Ackerman:
Ok, so let’s take a step back. So first of all, listen to Rob, as he say, how much data he takes down about himself. That’s really how you optimize your health and well-being. You say journal entry and a lot of people go into this big, strong gauge or go in dear diary. What is your what is your journal entry? How can somebody that doesn’t have a journaling practice start?

Rob Grupe:
Journaling? The first thing I do is just write anything that’s on my mind. Sometimes you just have like morning. I’m just having their morning. And it could be slept good last night. It could be something as simple as that. Or it can be, you know, didn’t sleep very well last night. Had dreams about this or that, you know, could be anything by you just having that consistency out there. Sometimes it might just be like a slept okay. But by you having that consistency, sometimes stuff might just pour out.

Jason Ackerman:
I I agree with that. There have been times I’m like, tired. I start very similarly to you to like slept like garbage, slept great. And all of a sudden I’m like writing about these deep thoughts that I didn’t expect to. Yeah. Is there any gratitude? And there is a specific gratitude practice.

Rob Grupe:
Yeah. So one of the things that has been really helpful to me, because I’m a really regimented person and I have. Here we go.

Jason Ackerman:
I did it. 23:00 mins in I had Rob cry.

Rob Grupe:
Broke the seal, you know, I have a really amazing wife in my life.

Jason Ackerman:
she is the best for those that don’t know a Trami very amazing woman

Rob Grupe:
And the. There was a period where I just wasn’t showing her that amount of appreciation that she deserved. I know I I’m a workaholic and I love it. And sometimes that has been at the expense of me not not letting the people that I really care about know that I really care about them. And so one of the things that I started doing was I put it in my morning routine that I write her a love note. So a, part of it happens every day. Does not miss a beat. But the power of me writing something out my hand of, hey, you know, you’re the most beautiful woman in this world and I can’t believe I’m so lucky to have you in my life. You know, something like that. Programs you to be more mindful and aware of that. So it’s really strengthened our relationship, strengthened our bond together, because, you know, at first it was like, OK, I’m just going to do this. But the more that I’ve done it, the more it goes into my mind and my thoughts and my consciousness throughout the day that I’m making sure that she feels appreciated and trying to do better and better at it. And so it’s really made a difference. Yeah. I mean, so the power and consistency of your morning routine is just it’s huge.

Jason Ackerman:
Ok. We’re not done there. But you’ve just added one more thing to me now, because I’m going to start getting that For Roz, because, you know, a lot of what Rob speaks about is really the law of attraction, the secret, you know, all that stuff you see out there. And I I’ve taken the Tony Robbins. Unleash the power within. Thanks to Rob and Trami. And I went in March. Life changing. If you’re listening to this, get over your feeling that it’s fake. It’s not fake. It’s legit. Tony Robbins, I don’t care what you think about the man. Whatever is going on at all. Follow that nonsense. But the man knows this stuff. And I appreciate you guys sending us there. But maybe it’s the law of attraction you put out there that, you know, it’s it’s you’re adding one more thing. And I think a lot of what you’ve done. Is because you’ve had this strong sense of belief in yourself and. Going on, you write this note. Then you get to the reading and you you reading more is what really changed my life. My goal is read 100 books this year. And we both listened to many of them. I say read, but I listen a lot. So what it what does that look like for you? You know, Rob is funny because he’s like me. If I’m in the car, I’m listening to something and I almost hate being in the car with other people now because I only want to listen to books. So what is it? What does that look like? You said, you know, after you do this practice, you read. What do you do?

Rob Grupe:
So as I’m reading, like one of the things that I’ve been doing now, I really love Brian Tracy. I mean, I’m.

Jason Ackerman:
Eat that Frog.

Rob Grupe:
But ya eat that from he has hundreds, probably hundreds of books that are so powerful, so powerful with strategy. But he has so many amazing quotes that like as I’m looking at these quotes posts, a lot of them, I do it for other people, but I also do it because I know I to see those when they pop back or out of my timeline. And a lot of times I’m posting them because I need to hear it. I need to see that. I need to ingrain that in me as much as I want other people to take that in themselves as well.

Jason Ackerman:
Actually, that brings up a point. This is kind of off topic. Why do you have a second Facebook profile?

Rob Grupe:
So I now coach twenty five other gym owners all over the world. And through that process, I had to create a profile just for that.

Jason Ackerman:
I was like, man, did Rob defend me? And then I realized. So anyway, I start reading. Do you do you give yourself a time limit? Is it a number of pages? Is it reading or is it listening?

Rob Grupe:
Now, I’ve kind of timed it with my bathroom usage.

Jason Ackerman:
You like having people like how do you read so much? I’m like, well, I sell the toilet every morning for about 20 minutes.

Rob Grupe:
Yes. So I’m working there. I’ve had I’ve been having to get down through there and learn some new skill sets lately. So I haven’t read as much as I would like to. If nothing else is going on. But definitely the bathroom times I’m reading, I’m taking positive, powerful information to get my day started, to get my mind right.

Jason Ackerman:
So if you if you woke up at 4 3. What time is it now? By the time you’re done reading.

Rob Grupe:
It depends on there. But I am basically done with my morning routine by a. 7 a.m..

Jason Ackerman:
Ok. You’re talking two and a half hours. What else is happening?

Rob Grupe:
So after I mean, depending on what I need to do, what needs to be done? I’m going through business intelligence numbers, working on projects, things like that. It’s like that time in the morning I’m doing I’m putting positive, powerful strategic information into my head. And then boom, when it’s time to work. That’s like building time. That’s the most creative problem solving time. For me, peak operating time of my mind that I can do solid work as well.

Jason Ackerman:
Is there anything that you would tell people to maybe also consider for your morning routine? You know, so say it’s a forty five minutes by the time you wake up and you’re kind of done reading and then you’re heading into your business practice. Is there anything else that you would recommend that you’ve done in the past or that you wish you would do for your morning routine? Because I really want people to be able to dive into this. So, for example, if I’m living my ideal morning routine now meditate for about 10 minutes, I sit there quiet. Some days I use a guided practice. Some days I just sit in silence. Is there anything else you do?

Rob Grupe:
I mean, just as far as the getting your mind in the right place.

Jason Ackerman:
You know, a lot of people, they wake up and it’s the first thing they do is check their phone and they start, you know, being reactive. So are you not doing that or are there other things you’d do that most people don’t do?

Rob Grupe:
No. And I think that’s a really good point. I’m glad you said that. I kind of just take it for granted. But do I do not look at your phone, do not, look at e-mails, do not look at text. Do not look at messages until you have your you time, until you’ve done what you need to do to focus your self, get your mind right for the day. Because once you do that, even if it’s only starting out as like 15 minutes, you give yourself some momentum. You start your day off with a win versus if the first thing you see is an e-mail or a message or something like that. That’s not what you want to see. You become reactive and that sets the tone for you. Hold the whole day. You’re playing catch up to being reactive and you’re just not going to give that space to start out with.

Rob Grupe:
And it’s just those usually make for the days that it’s not so good. Whatever. No matter what happens, you’ve started out and you’ve got 15 minutes that you just feel good and you’re like, yes, you know, and then you start your day. You’re much better prepared to take on anything that comes with that.

Jason Ackerman:
So some other things that I know you do well are they train regularly and you eat virtually the same food almost every day. Is there a reason that you do both of those?

Rob Grupe:
So. The food part has been that was a battle for me. You’re not weighed over 300 pounds before, and I got to a point where I eat pretty well. I mean, but there would also be times where I just could not control my eating like I would. I would like a plan. I don’t need to be eating anymore in that way. And it just made me so upset with myself that I was focused on trying to get higher levels of self mastery. Yet, I couldn’t control it. So out of control in that area. So when I was able to learn and be coached through that process and be able to take control of my eating to a much higher degree, it gave me a lot of certainty and it gave me structure and routine, which I craved. So I look like now it’s like an unconscious competence. I just enter my numbers and I just make everything that in my macros.

Jason Ackerman:
And so I just shout out to Kims magic pops.

Rob Grupe:
Yes, t

Jason Ackerman:
They turn me on, you turn me on to that as I order my Amazon. I just got my latest batch in all right. So Morning routine is down. Your business is booming Twice Bitten Crossfit,. What’s what are you guys doing to stay ahead of the curve? So I met you, like we said, almost a year ago. Your gym was you know, people were getting pushed out the door because you have so many people coming and you’re working like Gym Launch. Alex and Layla really helped you guys grow that business. Now what?

Rob Grupe:
So one of the things that we really noticed was that whenever we would bring people in and have people do challenges when there was that initial structure and templates that meal plan, people did pretty well. Then after that period, it was like. I would see this happen again and again, people lose direction, motivation. And even if they were coming consistently in the gaining a lot of the weight, they’d taken off the back. And it was because they weren’t like the other 90 percent of the life that takes place when they’re not at the gym was out of control, right. There were influences that were guiding their decisions to make choices that weren’t aligned with the physical goals they had for their self or the psychological goals they had them selves. And the focus would be just someone. OK, well, I can just work it off. You know, I just workout more a workout, more days, a week, two days and then just put people in a spiral that sets them up to. Right. That if you don’t address other things going on in your life, the nutrition, the mindset part of it, then it just won’t be complete. So really understanding that and being able to now offer a component that focuses more on the part that happens outside, apart from just the fitness, getting the nutrition and mindset part. Right. To have somebody set up for success to where if something happened they got injured that their whole life wouldn’t unravel because now they don’t have the thickest piece that’s keeping them in shape.

Jason Ackerman:
So what does that look like?

Rob Grupe:
So it’s been really, really cool. So it’s basically a a one on one kind of precision lifestyle coaching program. One of the things that I would see a lot was sometimes people would come in that were so de-conditioned. That they needed intro class for intro class.

Rob Grupe:
And we’re just super intimidated by the group environment, so sometimes they would do it. But you could tell like they just had that and they’re like, I don’t want to be the person that everybody is looking at them and be holding everybody up. They’re going to be things that I can’t do in. And I saw that a lot. And one of the most powerful ways that I saw it was it was with my mom. You know, my mom is 68 years old. She’s been come into my box for about a year and a half. And I could just see, like in her eyes a couple of months ago. Like, the fire is starting to burn out. And I just I couldn’t let that happen. And so starting to focus on the things that happen outside of the gym, more specific guided nutrition that’s that’s around people’s psychological makeup. So being able to meet those people that severely de – condition people where they’re at and start getting them on the right path and making progress before they even start working out it’s been huge to get people where they’re up to the point where they’re ready and more confident to do an intro class to be. So, yeah.

Jason Ackerman:
So you’re finding people, you know, for box owners listening. This is really great. Are you having people actually join you online before they even walk into our affiliate?

Rob Grupe:
So they will come in to the affiliate. But just join as an online person initially.

Jason Ackerman:
What kind of cost does that for the member?

Rob Grupe:
So for a current member, it’s an additional service that they can opt into or for somebody coming in from off the street. Just that hasn’t had any experience or anything like that. They’d be looking at about six hundred two thousand dollars.

Jason Ackerman:
For how long a one time fee?

Rob Grupe:
Yeah, one time fee. And then from there. That’s a. During this process, you’re going to see that this really works. And if you like it and you get the service that we say you’re going to get it, then you’re gonna want to do more of it and continue on the path.

Jason Ackerman:
So you’re getting money without anyone taking a valuable floor space at your box. But B, I think big picture is ultimately going to get them to join as a member.

Rob Grupe:
Right. You’re getting to meet them where they’re at. Just helping them eat real food. You’re helping them start to be aware of what they put in their body. You’re helping them start to be aware of what their activity level is. Even if it’s just tracking their steps. And just by putting the focus on actually measuring those things, they’re going to start making progress. That adds a high level of accountability. Reaching out to them, Hey, how’s everything going? And then if if if you mess up like, hey, let’s let’s figure it out together. What led up to this? How can we do a little bit better next time? So to just have somebody in their corner that’s just helping them with life.

Jason Ackerman:
Where did this idea stem from?

Rob Grupe:
So this came from? My work specifically with Dr. Trevor Kashi in coaching me for about the last two years. And then Alex as well, that really put this together. And Joey Huber, who helped organize everything on the back end as well. So it’s really exciting. To be able to help meet people where they’re at. To get them to the point where they’re ready to start physical part of their history. I think just opens up a huge opportunity to work with so many more people that really need the help.

Jason Ackerman:
So someone is listening. This is great. How do they find out about this?

Rob Grupe:
So they could direct message me for more.

Jason Ackerman:
Or not, just how they how boxes can learn more, but certainly let them know what in other words, where are these people coming from? Where are these online members? How are they finding out about this opportunity?

Rob Grupe:
There are a few different ways. One is just starting to reach out to people that you know, who could benefit from it. Maybe somebody that has commented or liked on something social media wise that you just know, like, hey, this is a person that really benefit from this process to just engage in conversation. And if we realize through that link, they need help. And one of those two areas will help with nutrition, help with accountability, then we can then at that point offer them the opportunity to learn more.

Jason Ackerman:
Awesome. So this is a great opportunity for any box to basically grow their revenue, grow their membership and have a bigger impact on their their local population. Now, what are some other things? Twice. Bitten Crossfit, has done well. To take you to the next level.

Rob Grupe:
So take me to the next level?

Jason Ackerman:
To take your box. You guys, you know, you Twice Bitten Crossfit, has at least two or three hundred members. Your coaching staff is improving on a daily basis. You mean your spacious huge of a yoga area. Now, what do you attribute all this success to? It’s not just your morning or routine. What else is going on that you guys have been so. I want box owners to be able to lead this conversation. Say I can implement X, Y and Z and help my box grow.

Rob Grupe:
I think it’s to keep the to keep the goal as front of mind as possible that people are seeking a change in themselves. They’re coming there because there is something missing in their life, you know. And what is it and how can you on multiple levels meet that need?

Rob Grupe:
So the six human needs, Tony Robbins talks about certainty.

Jason Ackerman:
Uncertainty. Give me the rest. I know the rest. And I say I but you tell me the other ones.

Rob Grupe:
Love and connection.

Jason Ackerman:
Love and connection. Right.

Rob Grupe:
Growth contribution.

Jason Ackerman:
All right.

Rob Grupe:
So if you’re helping people meet all those needs and people crave structure, people create guidance, people crave accountability. And so when you can offer those things on higher levels and continually seek out and find out, how can I meet peoples, these were there. What do they need right now? What’s the missing link that’s going on in their life right now? And how can I help do that? The more you can keep that your focus, there can be additional value added things you can do for your client to help get them where they want to be.

Jason Ackerman:
But talk to me about what that looks like. You know, that’s easier said than done. Sure. What does that look like to an a owner or a coach?

Rob Grupe:
Gotcha. So. It could be. One on one training could be similar private training to give people a cause when somebody comes in. Maybe they’re brand new and they see somebody that seasoned. That’s just, you know, making everything look easy. And they see this huge gap between where they’re at and then where that person is and think, oh, man, I can never do that to help somebody just to offer like, hey, we have a more like one on one more semi private approach that’s going to help you get to where you want to be a little bit faster. You know, that’s a way that you can add value to your clients for an additional additional cost. That’s going to be something that’s going to take up more of the trainers sign. And it’s going to be adding a lot more value to that person, accelerating their progress in the process. So people will value that in the same aspect and goes with the online component as well to be able to add the service to have somebody as an online client and reach out to them three days a week to, hey, how’s everything going? Are you on track and. People so far, like people since since we started offering that. People have jumped on it and really enjoyed having that extra accountability, having extra attention. And I really see that growing in a lot of value and benefits being added to clients. With that.

Jason Ackerman:
What has been a failure had twice been Crossfit, that you learned from and ultimately made you more successful.

Rob Grupe:
So. I experience a lot of failures, you know, twice bitten, Crossfit, is twice bitten Crossfit, because of two failed partnerships in the same space, so multiple failures there. But great learning lessons, you know, would be like. Having a trainer leaves, taking about two clients, you know, learning from that or, you know, having somebody come in, undercut your prices. Things like that that are just a part of process. It’s just a part of how it works. No, we at the end of the day that you you reap what you sow. So if somebody goes in there and that’s their goal, is they want to undercut you or they want to do something that is just not a good person, move to do like. Ultimately, like those things will work themselves out.

Jason Ackerman:
Well, let let let’s dive into that a little bit more. Just because people deal with this, whether it’s a coach opening from within you, somebody that just comes in and wants to open a box down the road for me or someone dropping their prices because twice bitten Crossfit this much. How do you. What’s the best course of action to handle that?

Rob Grupe:
So to instantly be ready to involve. You can like your business cannot be the same now that it was a year ago. It cannot be the same in a year from now that it is right now. Because if you’re not growing and getting better and constantly evolving, you are dying. And it’s only a matter of time until that catches up with you. Because this is this. Running a business is like being a gladiator. You know, you are going into battle if you choose to run a business. There’s competition that are people that are trying to put you out of business every day. So you have to be in it because you want it, because you want to make a difference in people’s lives, that your why has to be strong or else you won’t make it.

Jason Ackerman:
You’ve mentioned why a couple times something I believe in. You know, one of my favorite books start with why by Simon Sinek. What’s your Why?

Rob Grupe:
So.

Jason Ackerman:
No crying, Rob.

Rob Grupe:
Damn you Jason, Damn you.

Rob Grupe:
So back in my days when I was dealing drugs, when I was taking drugs, when I was on 180 milligrams of methadone a day and shooting cocaine 15 times a day. I was negatively influencing myself. I was negatively influencing other people and there are people that are not in this world Anymore. Because of, I believe, the influence that I had in their life, and I can never change that, I can’t take that. But what I can do everyday is try to make a difference, a positive difference in other people’s lives and moving forward. So that’s my why. Like, it’s why I have to I have to get better. I have to help people.

Jason Ackerman:
I’m not going to cry, Rob, but.

Rob Grupe:
I’ve done nothing but cry.

Jason Ackerman:
But I will say you have positively impact in my life, which has then impacted others. A lot of what I’ve learned in the last year has been because of you, you know, you motivate me. I learned from you. I see what you do. And you know, that trickle down effect is amazing. So you are living your lie. And it’s it’s a parent and it’s working. And there’s a lot of people that you don’t even realize that have benefited from it. So thank you for that. And I appreciate you being on the show. Appreciate another opportunity to chat with you. Anything else you’d like to share with the listeners?

Rob Grupe:
You know, just whatever situation you’re going through right now, whatever obstacle may be in your life. It’s like look at that as the resistance. Like you would work out when you make it through the other side of a tough workout so you grow. That’s how you get stronger. That’s how you get better. And it’s the same thing in your life when you encounter and encounter obstacles, opposition situations you didn’t count on. That is an opportunity for you to grow. There is an opportunity for you to get better. Pushing through life resistance. So always trying to do your best to reframe it and think about it this way. This is just one more thing. Going to better once I get through to the other side.

Jason Ackerman:
I love it. I love it. And you know why that’s even more valuable? Because you hear a lot of B.S. out there. Everyone’s eager. Everyone’s an expert this day and age on social media. Not many people are getting up at 430 a.m. and actually living it. So seek Rob out. He’s got two profiles on Facebook. If you don’t do a whole lot on Instagram. Right. What’s what’s an e-mail? People do want to reach out to you to learn about this online program.

Rob Grupe:
Rob@twicebittencrossfit.com.

Jason Ackerman:
Rob@twicebittencrossfit.com you can, of course, seek out his Web site Twice Bitten Crossfit.com Check out his box. If you happen to make your way to Oklahoma City, you can see Robert at breakfast every Tuesday morning with his crew. What’s the name of that place again?

Rob Grupe:
Jimmy Zang.

Jason Ackerman:
Jimmy Zang. Get the pancakes. Get the chocolate chip pancakes. No. I appreciate you. I appreciate our friendship. I appreciate everything I’ve learned from you. And it’s always an honor and a privilege to chat with you. I know Trami was in the background, but tell her I said hi and I see the Kims magic pops right behind you in that cabin. And so if you have not already go to Amazon, get the Kims magic pops. I’m a big fan of the original. Make sure you get the big ones, eyeballs, little ones on accident.

Rob Grupe:
Don’t do that. Get them. I would say for your first experience, get the Cheddar one.

Jason Ackerman:
Yeah. Cheddar is legit. Cheddar is legit.

Jason Ackerman:
How many you have like 20 a day. Is that true?

Rob Grupe:
I do. Exactly. Like to see. That’s thirty two of them a day.

Jason Ackerman:
What are we going to get that sponsorship, Kim’s? If you’re listening? Thanks, Rob. I always appreciate it.

Rob Grupe:
Yeah. You bet man.

Quickly and accurately convert audio to text with Sonix.

Sonix uses cutting-edge artificial intelligence to convert your mp4 files to text.

Thousands of researchers and podcasters use Sonix to automatically transcribe their audio files (*.mp4). Easily convert your mp4 file to text or docx to make your media content more accessible to listeners.

Sonix is the best online audio transcription software in 2019—it’s fast, easy, and affordable.

If you are looking for a great way to convert your mp4 to text, try Sonix today.

Leave a Reply

Your email address will not be published. Required fields are marked *