97. Heber Cannon | Buttery Bros

97. Heber Cannon | Buttery Bros

In this episode, Jason Ackerman sits down the half of the Buttery Bro. If you haven’t heard of  Heber or Buttery Bro you must be living under a rock. He was one of the driving force behind the Crossfit Games documentaries, but what’s more, exciting if the work that he’s down since being let go from Crossfit when we got rid of their Media Team. Heber and long-time buddy Marston Sawyers teamed up to make the Buttery Bros which is bringing the Buttery content about the Games, Sanctionals, and all the athletes. They just to be seen to be everywhere right now bring out the best content for us the community to not only follow wants to go on but also in a fun entertaining way. Heber is a great person who is just following his passion with his best buddy making great content for the community don’t forget to check them out.  

Time Stamps:


(0:56) Being part of the huge lay off at Layoffs
(5:53) Ricky Garaged “I’m not on Drugs” filming
(9:38) 2019 Documentary
(17:31) Filming with the cuts
(21:38) How to up your Instagram game 

Social Media: 

@Hebercannon
@MarxMedia

Buttery Bro:

@ButteryBro
https://butterybros.com/

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Heber Cannon.mp4 transcript powered by Sonix—the best audio to text transcription service

Heber Cannon.mp4 was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your audio to text in 2019.

Jason Ackerman:
And I’m here with Heber of the Buttery Bros one buttery bro, at least. Welcome to the show.

Heder Cannon:
Thank you for having me on. Jason, how are ya?

Jason Ackerman:
I know it took you by surprise, we were on a call and I said, do you mind if I hit record? So I appreciate you being flexible and willing to chat. And it’s exciting because you guys have some amazing things going on. The buttery bros. I feel like are everywhere these days.

Heder Cannon:
We’re just trying to take advantage. You know, we’re just trying to have the most fun possible, and that requires us to be a lot of places.

Heder Cannon:
It looks like you’re having fun. So I want to talk about, though, what might not have been fun. You know, it’s probably. A year ago now, right Crossfit?, these huge changes and they just let go of 90 percent of the media team and you two were a part of that.

Heder Cannon:
Yeah, about a year ago, I was coming home from a trip for Crossfit, to Iceland, Sweden, Canada and Boston. It was a whirlwind trip over the course of like seven days. We had all those countries and places and did interviews for a documentary that we were producing. And then I got home and a week later they let go of they made another second half of the media team they let go of. And so it was it was definitely a a whirlwind of thinking that we were on one path to oh wow on a completely different path . Now it’s trying to figure out what we’re doing.

Jason Ackerman:
So the first half of the media team gets let go. Did you guys feel like you were in the clear or was there a feeling of like, OK, we’re next Wednesday going to happen?

Heder Cannon:
It was definitely, especially when I figured out what they were trying to do as a company, I was I was kind of like I think I should have been let go in August. So they let go of like a huge chunk in August and then another big shift in October. And then a little bit later, like three months later, they let go of another big group. And so for me, when I when I heard the new direction that the company was going, it seemed like all of the media and stuff that I was creating was exactly what they were trying to get rid of. And so, no, I didn’t ever feel safe. But, you know, as a positive thinker, I just put my head down and tried to go create some fun stuff while I was still working at Crossfit,, who was very aware that there was a good chance that wouldn’t be there much longer.

Jason Ackerman:
How quickly did your mindset go? Because you guys I mean, at least the looks from an outside perspective, really, you know, what’s the expression? You took lemons and you made lemonade. You guys want something awesome going on? How quickly did you guys totally reach out to one another and say, all right, we’re gonna be we’re gonna form the buttery brose and we’re gonna take this world by storm?

Heder Cannon:
It was a few to figure out what the buttery Bro were was a few months. So in October, Marston actually was in Brazil when he was let go. So he was gone for an entire week and we kind of like the entire month of October. I was just trying to figure out what I wanted to do with life. And also we started like immediately. The next day I got phone calls from a handful of different companies, wanted me to try and set up an interview with them to work for them. And I didn’t know if I wanted to work for a specific company. We definitely knew we wanted to make a documentary Martian and I, and we were thinking we were trying to figure out how to make the 2018 documentary still, because at that time we were still in negotiations and discussions with Crossfit, on how to make that happen. Slowly that dissolved. We figured, OK, we got to take it then. Twenty nineteen eighty we to tell a story, mainly because we wanted to still build up the athletes and the Crossfit, space. You know, a lot of these guys are our friends. We wanted to see them still in a big light and tell their story as big as possible that we like we’ve done in the years past.

Heder Cannon:
And so we were trying to figure out how to do that. We went to Dubai Crossfit, challenge and we were still like figuring out what exactly it is that we were going to be doing. And when we got back from that on New Year’s Day, we happened to be shooting a commercial for a company with Matt Fraser. And we were in his garage that evening on January 1st, and we did one of the workouts from Dubai. We did Acid Bath and we filmed it and we thought it was kind of funny. So when we got home, we made it into a little vlog. And by the time we released it, we were in Wodpalooza about two weeks later. And the impact was instantaneous almost because the next morning we were walking around. We called the vlog the buttery bros and immediately people were responding and calling us buttery bros and kind of immediately picked up the vibe of what it was we were about as creators. And so that we can was incredibly fun. And it really kind of helped launch us into this new YouTube space that we’re currently in while also building things outside of that throughout the twenty nineteen season.

Jason Ackerman:
What does Buttery Bro’s mean?

Heder Cannon:
So for the year that we’ve been making movies and shooting content, Martian and I, any time we we nail this shot. It’s really well-composed. It’s really smooth. I’d be like, oh, man. Marston. That shot was buttery. And so or, you know, that’s just Marston if anyone nailed a shot, we’d always refer to it as buttery. So we had that would be cool to name our company All Butter Inc. And we shoot all butter all the time. So where the buttery bros?

Jason Ackerman:
Did you do the filming of Ricky Garaged for the documentary where he says he didn’t do drugs?

Heder Cannon:
Yeah, yeah. I was. I was face to face with Ricky in the askand some pretty pointed direction, directed questions and had some interesting answers from them.

Jason Ackerman:
So I’m you know, I’m not trying to put you on the spot and feel free to tell me. Can’t talk about it. Like, did you know at that time that he had tested positive and he was lying to your face?

Heder Cannon:
Yes and no. It was an interesting position because I knew that he had tested positive, but at that time he didn’t know. And what I had been told was to just go ahead and go like, you don’t know anything because there’s still a chance he could appeal and his appeal process hasn’t been completed. So it’s not. Nothing’s official until that’s been set. And so once he has a chance to appeal, this could all be completely different. So I went down and played that with the benefit of the doubt he made that super easy because he like he was such an awesome host. Yeah. Breakfast for us. He had a skateboard for me that morning when we we went down to the beach and did some. You know, I met him at his apartment. We were down the beach and we out of the water for for an hour or two that came back. Yeah. The whole morning routine that we did. And it was it was a really great dude. But had this kind of history from the games, if you will. So. So for me asking questions, I tried not to go either direction, but let him speak from what he wanted to say. And we got the answers that you see in the movie.

Jason Ackerman:
Yeah, I know. I heard that in the past and he had tested positive. He didn’t realize it. And I didn’t realize you were the guy filming it. Now. You and you wouldn’t you be you, you seem to be like best friends, the buttery Bros, you have a good time. What’s been the what’s the biggest fight you two have ever had?

Heder Cannon:
Oh, ever.

Jason Ackerman:
All the time you travel around the world, you compete against one another. You guys seemed super chill, super fun, but you guys must bunheads heads every once in a while.

Heder Cannon:
I mean, we but heads and we have. We tried to have. I’ve learned over the history. Just in life. That way you handle problems and and concerns. There’s a handful of ways to go about doing that. And I know when I start to get angry, how I react. And so I try to find a way to to not confront things when that when I’m at my most heated. And if I can take a moment and calm myself down and and get the proper headspace, that I can have a conversation that doesn’t turn into an argument. And I’ve learned how to work with Marston. And that’s a really good way. I think if there’s anything that we’ve had that’s kind of been confrontational, I’m sure there was some times that Crossfit, making movies where you’re arguing over silly things like what is the color balance look like or what is the audio going to sound like or. But I think most of them we have a pretty calm, pretty calm conversation when we’re having a stressful experience and off the top of my head, I can’t think of anything where where I’m like, oh, this is a really funny story where we got in each other’s faces. But for the most part, we’re pretty calm and we’re dealing with each other and finding creative outlets to to either express ourselves or communicate with each other with what we think the best way to go about things. Does that make any sense at all?

Jason Ackerman:
Yeah, it makes total sense having multiple business partners in my life. It’s it’s not always easy now. I saw you guys at the twenty nineteen games. Can we expect a movie?

Heder Cannon:
Yeah, we’re we’re pretty similar for the twenty nineteen games, I think from twenty eighteen, twenty nineteen we’re creating something similar to what we’ve had in years past, but with the new season and with the new changes like the documentary is kind of going to be what everyone’s been talking about for the last twelve months, which is what is Crossfit, doing and how is this gonna change. And also taking into account what the story of the twenty nineteen Crossfit, games was like, who did what, who who perform well, what was their struggles and what was that battle like.

Jason Ackerman:
I mean it looks to be like you’re friendly with all the athletes and I’m sure you are, but this part of you won Matt or Tai you to lose just for the movie. I don’t want you to say anything bad about that, not try to get you say anything bad, but I mean it, you know. Or is it just like the redeemed a dominant part 2 or three?

Heder Cannon:
Yeah, it’s kind of like I don’t hope, ill, for anyone, so I’m not like I’ll for my movie. It’d be better if this happened. What I try to do is just find new characters like if I’m bored with a character or I feel like I’m doing the same thing over again, you you just turn the camera 5 degrees and you’ve got another face that you can talk to. And that’s kind of the case of this where for this new movie or for Redeemed, dominant like a phenomenal movie turned out great. This is kind of a similar story in Matt and Tai Win, but there’s different competitors that are actually pushing him in twenty eighteen. Yeah. Karl Webb twenty nineteen. No one really came close to Tai. She was just walking away with it, although she had battles within workouts with individuals. And Matt Noah had this epic battle throughout the weekend and that is a really interesting story. And no, as a whole new character that we haven’t really talked about in any of her movies. So I’m excited to kind of tell his story a little bit to one.

Jason Ackerman:
And following up on that, I was going to ask you, who has been over the years, your favorite kind of accidental star like you did? Know that you were going to spend time filming them going into that year. But then by the end, you’re like, well, this person really surprised me. Was it Noah from last year? Do you have somebody else?

Heder Cannon:
You know who it is? Is it someone that has it made the screen yet? And it’s Lukas Hogberg. I love Lukas Hogberg and he did amazing in 2018 and I kind of got to know him at the Games that year and then afterwards I went to Sweden, have an amazing few days with him there and I love that guy is hilarious. It’s tons of fun. So he’s kind of my actual star. But but I have been able to tell a story and we will have a little bit of him in this documentary that the 2018 one unfortunately won’t we’ll be made at this time.

Jason Ackerman:
So I it is it that hard for you to be a fan of this sport? A fan of some of these athletes and not kind internally root for them?

Heder Cannon:
Oh, I. I just it root for everyone and but I also like. I can take a really easy backseat because. At the Games, a lot of times I’m not actually watching the events. I’m just waiting in the back. People are coming to come and go. So I’m definitely like, I’m rooting for Noah, I’m rooting for Matt. If one wins the other, like, it’s an interesting story. Yeah, I’m not I don’t feel like I’m ever in a weird position where I’m rooting against someone that I like or that hurts my story at this point in my life, I’m not.

Heder Cannon:
So there is the phantom there as a profession. And so it’ll be a different experience when I go and watch it as a fan in a few years.

Jason Ackerman:
So if it is your profession, how hard is games week for you to.

Heder Cannon:
Every year is very different, this year was extremely hard. We took on a lot. We produced two of our buttery shows and a documentary that we we put together literally at the last minute. We were flying to Madison, Wisconsin, when we kind of locked down all the production that we had. So we locked down all the deals that we needed to do to know like, hey, we’re gonna make a movie and we’re not going to involve anybody else. And so we we brought up like I was calling and hiring people as we were on our way there. It was extremely chaotic. I think we pulled off some pretty awesome. Considering the timeframe that we were given. And it. But every year like last year was super easy, really smooth into 2018. By then, we were super dialed in. When I filmed Froning that was pretty chaotic, and then in 2013, I had an awesome time with no chaos where I just made a rap music video with Maranda Old Droid and Pet Shwood and and Rory McKernan. And so, you know, it depends on the year, but. Now, being independent, it was a very chaotic but extremely rewarding and fun a day that we were in Madison.

Jason Ackerman:
Yes, I remember that video. You guys were up on scaffolding at one point. There’s a a fun video. I’m sure people can go find it on YouTube. Well, they could search like 2013 rap video. Is twenty eighteen Not happening because Crossfit, won’t allow it or because it’s just in the past now?

Heder Cannon:
Crossfit,. The short answer is Crossfit, wouldn’t let it. When we tried in October or November of last year to negotiate and talk with them about it, the answer we were given was at this time, Crossfit, is no longer interested in telling. The story of what the games used to be. We want people to focus on what the games are or will be, and so they didn’t want to be putting out a movie because the movie wouldn’t come out until March of twenty nineteen and people would be seeing it on Netflix in July and then be very confused because the Crossfit of games had evolved and changed so dramatically since that movie was released. So that being the case, there’s always a hope and chance that maybe Crossfit, will let us make that movie in three or four years and we can go back and kind of a throwback movie which would be very different than anything we’ve ever done. But it can be cool. I’d say we had an awesome movie in the can last year.

Jason Ackerman:
So it’s big is how close to being done is it?

Heder Cannon:
The twenty eighteen. Yeah. It’s all shot. It’s all shot and nothing is edited.

Jason Ackerman:
So and I imagine that’s that’s the hard part.

Heder Cannon:
Yeah, I mean, it’s like it’s. Shooting is very difficult because it’s time consuming and you have to coordinate with athletes and schedules and getting places, it’s kind of but it’s definitely fun. Editing isn’t always the most fun because you’re just kind of in a locked room in dark out for dark hours and then long days just just slaving away in front of the computer screen. But there’s a lot of fun doing that as well. If you enjoy that type of work in.

Jason Ackerman:
Ya know, speaking of the changes you mentioned, like Lukas Homeburg, was there anyone just from another country that someone listening to this podcast probably wouldn’t have recognized? You still might not know that that stuck out to you like, wow, you know, this female from Saudi Arabia or this guy from India? Did anybody stand out for it to you this year that you wanted to get more footage of?

Heder Cannon:
From 19?

Jason Ackerman:
Yeah, from 19, , there’s all these, you know, hundred and fifty males, one hundred and fifty females. There’s plenty of people you didn’t know, I’m sure. Did any of those people stand out to the lesser known names?

Heder Cannon:
Yeah, I would say there was this girl. I mean, look up her name. Daniel Brandon. And she took, I think, eleven. And by the time I figured out that, you know, who she was, but the time I got any cameras on her, there was only like one event left. I mean, that’s probably part of the problem with the cuts is it’s hard to kind of find people and then you find them in the third cut. But she was super cool and very athletic and did really well and then get cut before or right after the sprints. But I think in a rookie year, she made to a 11th place. So that’s that’s a phenomenal first gofor her.

Jason Ackerman:
That must have been an additional challenge, as I’m sure you’re filming people like Fikowski and Vellner , they’re, you know, going into a building up and then all of a sudden they’re out on day two or three. That must impact you guys long term when it comes to the twenty nineteen movie.

Heder Cannon:
Yeah, it does, it doesn’t. So it’s, you know, like we we just looked at it like Game of Thrones, like some of your favorite characters could kill off pretty early on in season one. So we we were just like we we went into it like super bummed that we were gonna get cut like it. It was heartbreaking to see Sarah not on the floor, but Fikowski or Patrick not on the floor. But at the same time, it was, you know, the game that year. And I think the hardest one for me was watching Brooke Wells, who had a minor incident that cost her her weekend and it changed everything for her. Like, that was really hard to watch, but that’s part of it. And if I wasn’t as emotionally involved in it, I think the movie was would be as good. So the emotions that I’m feeling and the hardness of that stuff is part of what moviemaking is about. You know, few feeling things with people that you are interacting with.

Jason Ackerman:
I’m very close with David Tatel, a mutual friend, right?

Heder Cannon:
Yup.

Jason Ackerman:
And we joke around a lot about how people, you know, just don’t like, hey, cam, video this come shoot. There’s no big deal. This is what you do, right?

Heder Cannon:
Yup.

Jason Ackerman:
What’s what’s the hardest thing about what you do that people don’t realize when they ask you to come shoot out a workout in their garage or I’m sure you don’t get that anymore. But what’s the hardest part about that, that people don’t realize when they’re putting you out?

Heder Cannon:
I think the probably the biggest thing people understand is. And I think it depends on what it is that people are looking for, like people might see the buttery bros and see that that’s what that looks like. You’re having so much fun, but they don’t see it, you know. Yeah, I’m fine in Aruba, but every night for the next three years, you know, there’s three or four nights right after that. We’re we’re not sleeping. Try and get this thing done in time. I think it’s a time that goes into both pre-production and post-production and setting things up, like you want to set up a really good shot and set up a really good match cut in editing. And it’s not just pull out your camera and go, you have to kind of preplanned things. Then you got to shoot it a few times and then you got to go back and edit it in your first edit might not be what you’re happy with it and you re-edit it. Is just a lot more than than pulling out your iPhone and snapping an Instagram story and posting it. Although I think there’s a lot of value to that type of media and content as well. For what we’re trying to do, it takes a lot of effort both before and after shooting.

Jason Ackerman:
What’s one thing anyone listening can do next time they pull out their iPhone to get better video or photo for their Instagram feed?

Heder Cannon:
I think here’s what I would suggest is shoot in the morning or in the afternoon or evening. Sorry, morning or evening, like, right when the sun is rising or right when the sun is setting, then you have kind of an even light that the sun creates at that hour. It’s called the golden hour. You know, it’s right after it. Right. Right before and after sunset for a few minutes. And then right before and after sunset, sunrise and sunset. The sun is light. It’s not harsh. It’s not in your face. Shadows won’t be in your way. And you can very easily with an iPhone, get a phenomenal photo.

Jason Ackerman:
What’s the best Instagram filter to give someone a six pack?

Heder Cannon:
I don’t know, I think I think it’s called nutrition and diet.

Jason Ackerman:
Gonna be filter, that makes you look a little bit sexier.

Heder Cannon:
I think there’s that. I think there’s a still fliter. There’s an app that you can download now that, you know, you just like you. I don’t know what it’s called, but you can just bring your photo into it and put six pack abs onto it.

Jason Ackerman:
I’ll find that. It’s that sounds a lot easier than kind of my macros.

Heder Cannon:
Yeah. I definite-.There’s definitely an app and you can add tattoo’s to your arms and things like that. There’s all kinds of stuff you can do, but I think filters, I don’t use the filters on Instagram, but I would play a little bit with the editing if I would if I didn’t do it already on my computer with the structure or the saturation. And it also kind of depends on what looking on for it. Like it’s a complicated question for a photographer, which is depends on what your goal is.

Jason Ackerman:
What is the video that you guys are most proud of on the buttery Bro’s YouTube, if somebody is like, hey, listen to this podcast. I want to check them out. What’s the video? They should check out.

Heder Cannon:
The Ohaul video where we just posted this recent one currently is a ton of fun. It shows what we’re about. It also highlights a really cool organization in Hawaii where they’re donating and taking care of a ton of kids. They’re. That’s it. It’s 41 minutes long. That’s a phenomenal fun video for. Forty two. Almost forty three minutes long.

Jason Ackerman:
Forty two. Fifty seven I’m looking at. We had Chris Hanshaw not too long ago and we also had the owner of Crossfit, Koppa on Who’s Out and Kawhi and definitely a great organization. So check out that video. So forty three minutes, how much footage is captured to get? Forty three minutes of edited video.

Heder Cannon:
You know, Marston and I edit on different sequences, so I don’t know what the total number was because it’s also not. We’ve never put together all the block to see what how much we shoot. But I would say that we I mean, we shot for the actual total runtime of actual just raw footage, but we shot for about five days. And very rarely would you find Marston without a camera.

Jason Ackerman:
You know, that’s what’s interesting to me. Are you guys, like, just so strong in that position? Meaning.

Heder Cannon:
Meaning like holding the camera?

Jason Ackerman:
Ya know I think there’s that camera, some Marston in on the field. Mostly Matson with it. And it’s like, you know, his arms are about 90 degrees and he’s got this like kind of rigged thing over the screen so he can see it because of the sun. Like it looks like you’ve got this $10000 camera that he put together a piece of cardboard to lock out. That’s great, actually. Do they not like. Did they not sell something a little nicer for that?

Heder Cannon:
Well, they they do, but we agreed. So. Yeah. Yes, they do. But sometimes they don’t like that it actually works better than what they give you.

Jason Ackerman:
Yeah. I remember uncontrollably judging. I’m like looking at him. like that looks So funny because I’m sure that’s a really expensive camera. He’s got like duct tape on it to block out his step.

Heder Cannon:
It’s got duck tap and cardboard from Amazon boxes. So that camera particularly that’s a that’s a red cinema camera. Moby Gimbel, that’s it. That’s a pretty big rig. It’s probably it’s very expensive, too, but a very cinematic we vairy there. It’s really rare that we would ever use that camera setup for our show.

Jason Ackerman:
Will you leave this Sprint’s which makes sense.

Heder Cannon:
What was that?

Jason Ackerman:
I believe that was for the Sprint event on the on the field of the games this year, not the sprint beat the sled and the muscle ups.

Heder Cannon:
Yeah. He said the games. He was. He was man in that camera for all the final heats of men and women into the games. And at some event. We’ve we’ve brought out that camera rig for the Buttery Rose Show. We keep it a little lighter and a little bit more a little less real estate. Just so we can get to and from places a lot quicker. That camera, the red camera is extremely hard. And there’s definitely like. The first time you pick it up, it’s like if I haven’t touched it for a while and I pick it up for two minutes, I’m like, I’m beat. And you have to really acclimate to how heavy that thing can get. It was pretty gnarly.

Jason Ackerman:
Yeah, I’m I’m impressed by you guys because I mean, I’m just watching and I’m like, knowing fitness. I’m like, that cannot be easy. Do you guys? Does. Which helps see other more as being fit like you two helpful to be a good cameraman or is because you hold these positions like really good at bicep curls.

Heder Cannon:
It was like a biting metric. It’s like a fighter. Isometric hold. It’s like a hammer curl. It’s halfway up and you just hold it. Walk around all the time. I think being fit probably helps weigh more than just actually walk about the.

Jason Ackerman:
But have you ever left a day of shooting? And like, I’m really sore from whatever I did.

Heder Cannon:
Yeah, you don’t necessarily feel it in your biceps so much, but like your CNS all feels weird and you’re you’re out of alignment for like a few weeks, especially shooting something like a game where for hours on end you’re holding that camera rig. In years past, when I’ve done it, I’ve definitely felt out of place for like you all the way up until September, right on the team series. I’ll start to feel good again.

Jason Ackerman:
Yeah. I mean, there’s an infamous scene where Marston sprints faster then Fraser with the camera. And, you know, people lost their minds because he beat, you know, the fittest man on earth. Did did he brag a lot about that afterwards?

Heder Cannon:
No, actually, so. And that’s it. That’s a different camera rig than what he’s using at the game this year. So that’s a slightly lighter. But still as is still as impressive. But when he when he did, he wasn’t talking about being afraid. They’re always talking about, oh, we’re looking at the footage. You know, that’s the only thing that matters at the time. And then later, we started seeing people posted about it on Instagram. And and and I think still now, like once a month, you’ll get tagged in some video where it pops up again on some filmmaking thread and we’ll laugh about it. But but for sure, in the moment, all we’re looking at is, you know, it doesn’t matter how fast you run. That’s not his job. His job is to get the shot. And in the shot turn out phenomenal.

Jason Ackerman:
But pretty cool. If you could beat the finished man on earth in a footrace.

Heder Cannon:
Yeah.

Jason Ackerman:
All right. Last question for you. I know you got a busy schedule. So in the twenty seventeen documentary Redeemed in the Dominant, there’s an opening up shot. Here come Karl Webb at the time before she got married, Karl Webb Tai Clair lunging in the same shot. Greg Martino, Jason Akerman, judging. I’m afraid you must have lost my address somewhere along the way because I have not got any money. I’m in the opening shot of this movie. I get recognized all the time. The residuals have not. I’m expecting to retire off it as where, whereas my money is what I’m trying to get at it.

Heder Cannon:
Yes, but I would contact Greg at Crossfit, dot com.

Jason Ackerman:
Is that who is holding my check?

Heder Cannon:
That he’s gotten a check? You know, he’s got absolutely no residuals to go in the same boat.

Jason Ackerman:
Did did I sign a waiver at some point saying that he can use my likeness because that won’t happen? I must have.

Heder Cannon:
I’m pretty sure, one would think.

Jason Ackerman:
Well, I appreciate your time. So certainly check out that video and the buttery bro. Subscribe to them. You guys are almost at one hundred thousand subscribers, so hopefully we can get you a couple more on YouTube. And we’re asking people to check out your upcoming stuff. And when will the twenty nineteen documentary be out?

Heder Cannon:
So probably the most place we interact the most is Instagram @HeberCannon @MarzMedia @ButteryBros, the twenty nineteen documentary, we are still in the editing rooms cutting and it takes a little bit of time. It will be. If you’re familiar with the Crossfit, movies in the past, it will have a very similar release date. So it’ll be March, March of twenty twenty and it’ll be on i-Tunes and a handful of other video on demand platforms and then we’ll hopefully get it on some bigger ones as well.

Jason Ackerman:
How how hard is that? I know I told you we were down, but I do. How hard is it to get picked up on something like Netflix or Amazon Prime or or some of these other new streaming networks?

Heder Cannon:
It’s it’s definitely hard. You have to have a. It’s not like there’s a direct line where I can call it Netflix and say, hey, I got a new movie, check it out and they’ll like interested.

Jason Ackerman:
Jeff Bezos of Amazon is not calling you and being like, hey, yeah. Like, we want the next one.

Heder Cannon:
Yeah, like I got kind of lucky with Forning where we made finding, we put it out on i.g.’s ourselves and then as a shell cecum from Crossfit, Crossfit, put it out. And it was number three on i-Tunes charts that weekend. It blew up and I got hit up on Twitter by a distribution company called Gravitas Ventures. And so I put him in touch with Crossfit, and then they distributed Froning and got it on Hulu in different platforms. I think it’s now on Netflix. And then they’ve done that for all the other movies at Crossfit, made because of that, I’ve had a relationship with them and we’re working with them on our newest movie. So they’re already talking to Netflix and Amazon Prime and then kind of just negotiating to see what the best place would be for our movie to go on to.

Jason Ackerman:
Very cool. Well, I’m excited for it. Hopefully, I’m you know, it’s always exciting when we see ourselves in your movies. So I appreciate it. And hopefully everyone will check all of you, all of your information and all that stuff because you guys put out really good, interesting stuff. And I think you guys are basically that they go to when people want to watch Crossfit, on the Internet these days. Thanks for your all you do..

Heder Cannon:
Well, thank you.

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