THE ONLY PROGRAM THAT ISN'T HALF A SOLUTION.

Others give you marketing, operations, or coach development. Affiliate University gives you all of it, working together, uniquely for your CrossFit Affiliate.

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THE DIFFERENCE

This chart isn’t theory. It’s what happens when you stop piecing together programs and start running a full system.

Affiliate University delivers a predictable ROI because every category works together.

WE'VE BEEN WHERE YOU ARE

We've paid for the other programs.

Some of it worked, a lot of it didn’t, and big pieces were missing. None of them pulled the whole thing together.

That’s why we built Affiliate University - to give Owners everything they need to grow, without forcing them into someone else’s playbook.

DEPTH OF CURRICULUM

The most complete Affiliate training ever built.

Affiliate U: A full roadmap that covers every part of the business, sales, ops, retention, and coaching. Step-by-step, case studies, and tools built for Affiliates.


Other Programs: Focused on one area or a different business model entirely. Minimal integration across the business.

REAL-TIME DATA & KPIs

Decisions backed by live numbers.

Affiliate U: Dashboards, automated reporting, KPI tracking tied to business goals. Diagnose retention, sales, and budget issues in real time.


Other Programs: End-of-month summaries or generic benchmarks. No actionable insight.

COACH DEVELOPMENT PATHWAY 

Clear growth from day one to mastery.

Affiliate U: Structured path with reviews, feedback loops, and certifications. We’ve produced more L3 and L4 Coaches than anyone.


Other Programs: Ad-hoc training. No benchmarks, no measurable growth.

COACHING EXPERTISE

Coaches who’ve been where you are.

Affiliate U: Proven Affiliate growth track records, CrossFit Seminar Staff, business leadership experience. We’d put our resumés against anyone.


Other Programs: Limited ownership experience or fresh grads from the same program you’re buying.

1-ON-1 SUPPORT

Personalized, proactive, unlimited.

Affiliate U: Weekly calls with the same Coach, plus group calls, office hours, and unlimited Slack access. Always proactive.

Other Programs: Offered monthly or at extra cost. Often reactive.

EVENTS & COMMUNITY

Your network is your net worth.

Affiliate U: National and regional events, masterminds, and a connected peer network.


Other Programs: One annual event or only online interactions.

VALUE & ROI

Profitable, predictable, proven.

Affiliate U: 3x ROI in Year 1 without ads. $60M+ in recurring revenue generated for Box Owners.


Other Programs: ROI tied to ad spend, market swings, or short-term campaigns

DON'T JUST TAKE IT FROM US...

CROSSFIT APPROVED TO HELP YOU GROW

CrossFit created the most effective training methodology in the fitness industry- and now, with Affiliate University, Affiliate owners have the business methodology to match. 

With over 1000+ Affiliates transformed, Affiliate University is the world's first and only CrossFit-endorsed business coaching and coach development program.

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