In coaching, it means everybody squats to depth, everybody locks it out at the top, everybody plays by the same rules.

In business, it means the quality of your product is never sacrificed. You hold the line, and if something gets out of shape, you address it.

It doesn't matter if you are brand new to CrossFit, an L4 Coach, or the founder of an awesome company like O2...

...the standard is the standard.