SHOP GEAR

BECOME A WORLD-CLASS AFFILIATE OWNER

LET US COACH YOU

YOU TRUST CROSSFIT, CROSSFIT TRUSTS US.

Affiliate University is the world's first and only CrossFit-endorsed business coaching program and a proud member of the Affiliate Partner Network (APN).

BUSINESS COACHING FOR CROSSFITTERS, BY CROSSFITERS.

Affiliate Owners, we know there is a lot of business advice out there from people who want you to change who you are.

Not us. We want the exact opposite.

We live, breath, and dream CrossFit.

We know the success you can have by leaning into the CrossFit methodology and applying it to your business - because we’re Affiliate Owners who have proven it ourselves.

Just like you learned how to squat and deadlift, we'll teach you how to run a successful operation that brings you fulfillment while changing lives.

LET US COACH YOU

CROSSFIT IS EVOLVING, AS IS FITNESS.
WILL YOUR BOX EVOLVE OR BE LEFT BEHIND?

Let's admit it - the fitness industry has had a rough couple of years, and the landscape of ownership has changed.  

But with adversity comes opportunity, and we believe there is no better time to be an Affiliate Owner.

The fundamental principles of owning a gym are constant. However, the application of those principles must evolve to keep in lock-step with industry changes.

Affiliate University is designed to guide you through the process of navigating the ever-evolving fitness landscape in a way that no self-paced course or video lesson can.

Unlike self-paced, curriculum and course-based business programs where you are forced to go it alone, 

 with Affiliate University, you receive direct guidance and mentorship from world-class Affiliate owners and coaches.

Through one-on-one development sessions with BHOTD and focused small groups alongside other passionate Affiliate owners, you will have unhindered access to a community that will connect, learn, and collaborate.

As CrossFit, we embrace community, so why go it alone?

Together, we will navigate growing your membership, developing your coaches, and elevating your box to grow your business and build a legacy you can be proud of.

LET US COACH YOU

EARN 50 CEUs FOR BECOMING A BETTER AFFILIATE OWNER

Time is money - so when it comes to completing your required Continuing Education Units (CEU) for the year, work smarter, not harder. 

As an owner enrolled in Affiliate University's 12-month program, you qualify for 50 CEUs. 

Yep, you read that right.  

With Affiliate University, you will earn 50 CEUs towards your continued education requirements as a certificate holder. That is 5x the amount most other continuing education classes can offer.

In addition, each member of your staff who participates in Phase Two is eligible for up to 25 CEUs as well - at no additional cost to you.

CEUs with BHOTD allows you to save time, save money, while growing together as a team.

GET REWARDED FOR YOUR TIME

OUR COACHING MIGHT (AND SHOULD) LOOK FAMILIAR

After coaching thousands at CrossFit Seminars, running successful boxes, learning from industry peers, partnering with CrossFit HQ, and becoming the world's first and only CrossFit-endorsed business coaching program, we have built what no one else can - business coaching made for CrossFit Affiliates by CrossFit Affiliates.

We've discovered that by applying similar educational principles, we can help Affiliate owners tap into the right mindset and provide the know-how to run a better box.

If you enjoy learning about fitness, you'll love how we break down business.

LET US COACH YOU

MAYBE IT'S NOT YOUR BUSINESS, MAYBE IT'S YOUR PRODUCT...

OR MAYBE (AND MOST LIKELY) IT'S BOTH.


Becoming a world-class Affiliate takes having both a great business and a great product.

Most industry business coaching services focus on just one - business.

Not BHOTD.

We deliver both business development and coaching development courses designed to take a holistic approach to the wellness of your Affiliate.

As with the popular CrossFit debate whether form or intensity wins that day, we know neither are mutually exclusive - and the same applies to successful Affiliates who must excel at both business and coaching to succeed.

 

TWO PHASES, OVER ONE YEAR.

Affiliate University is a 12-month course that educates and unifies Affiliate owners and coaches on a shared mission - evolving your box into a business your entire team can be proud of.

PHASE 1:

BUSINESS DEVELOPMENT

In the first six months, Affiliate owners are guided through business clarity, business systems to streamline their operations, member engagement, and how to increase revenue and profitability.

Each course component is personalized specifically for your unique business goals, needs, and challenges. 

We reject one-size-fits-all advice and share the unglamorous truth about your Affiliate. In cutting the fluff, we can quickly provide actionable tools and ideas specific to your box and ready for activation tomorrow.

PHASE 2:

COACHES DEVELOPMENT

Again, a great business is only a fraction of what it takes to be a successful Affiliate. Thus, the second half of Affiliate University is dedicated to improving your box's product.

In this phase, owners are encouraged to invite their entire staffing team and are instructed on improving their ability to coach and deliver a fun, safe, and effective coaching experience.

Where CrossFit certifications teach coaches the skills to be good coaches, our coaches development courses take the learnings one step further, showing you how to practically apply the knowledge at your box. 

In this phase, you and your team will develop your coaching by learning directly from world-class CrossFit Affiliate owners, seminar staff, and coaches, proving your team's unprecedented ability to grow together. 

LET US COACH YOU AND YOUR STAFF

TESTIMONIALS

"If you’re starting a gym, join AU 3 months before the grand opening so you’re not playing catch up!!"

Brent Godwin
Pursuit of Fitness

"Don't think twice; Affiliate University is worth every penny. You're only regret will be not joining them sooner."

Josh Melendez
CrossFit Be Someone

"Thank you for caring enough to help save our small business and others as well."

Randy Lauer
3-46 GRIT CrossFit

GROW YOUR BUSINESS.
BUILD A LEGACY.


CrossFit created the most effective training methodology in the fitness industry- and now, with Affiliate University, Affiliate owners have the business methodology to match. 

If you want to love your career, empower your coaches to do the same, and change people's lives - let us guide you through our recipe for your box's success. 

GET STARTED TODAY!

TALK TO A COACH

Take the first step and see if Affiliate University is right for you.

We are excited to meet you and discuss your desire to be a part of Affiliate University! Simply choose a date and time that works for you to schedule a Zoom meeting with a member of our Best Hour of Their Day team.

We look forward to speaking with you soon.