2025 CrossFit Games Promo

We Pay Your Affiliate Dues + Your Next Credential While You Grow Your Gym

When You Enroll in Affiliate University by August 31st.

👇APPLY NOW TO GET STARTED👇

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Here's How it Works!

1. Enroll in Affiliate University before Aug 31, 2025

2. You're in a raffle to have a year of Affiliate Dues paid for by us.

3. Get your (or any one of your coach's) next CrossFit credential on us

4. We help you build the Affiliate you always dreamed of!

Click below to apply for our 14-day trial to get started.

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YOU OPENED YOUR GYM TO CHANGE LIVES...

NOT TO STRUGGLE MONTH TO MONTH

Most Affiliate Owners start with passion, but passion has a shelf life.

You’ve put too much time, energy, and money into your gym to keep feeling like you’re treading water.

The good news? The solution is simple—but not easy.

Run your gym like a business and develop your coaches so you can grow your community and create a lasting impact.

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CROSSFIT APPROVED TO HELP YOU GROW.

CrossFit created the most effective training methodology in the fitness industry- and now, with Affiliate University, Affiliate owners have the business methodology to match. 

With over 1000+ Affiliates transformed, Affiliate University is the world's first and only CrossFit-endorsed business coaching and coach development program.

HOW IT WORKS: YOUR PERSONALIZED ROADMAP TO A THRIVING AFFILIATE

 Follow a proven process, avoid costly trial and error, and finally build a gym that works for YOU.

Assess Your Business

We analyze your systems, finances, and coaching.

We Create a Plan

A roadmap tailored to your gym’s unique goals.

Work With Your Coach

Ongoing expert guidance and accountability.

Grow Your Affiliate

Implement proven systems and watch your gym thrive.

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WHAT'S INSIDE AFFILIATE UNIVERSITY

THE TWO PILLARS OF A THRIVING AFFILIATE

Business Development

Build a Profitable, Sustainable Gym

CUSTOM GROWTH PLAN
Get a clear roadmap tailored to your gym.

WEEKLY BUSINESS COACHING CALLS
Improve revenue, pricing, sales, and retention.

PROVEN BUSINESS PLAYBOOK
Learn systems for pricing, marketing, and member retention.

ACCOUNTABILITY & SUPPORT
Stop guessing—get expert guidance every step of the way.

Coaches Development

Elevate Your Coaches, Elevate Your Gym

WEEKLY COACHES DEVELOPMENT CALLS
Your staff gets feedback from Level 4 Coaches.

COACHES DEVELOPMENT CURRICULUM
Structured training to improve on-floor coaching. 

FEEDBACK FROM LEVEL 4 COACHES
Get your entire staff's coaching review by CF-L4s

COACHING STANDARDS & ASSESSMENTS
Deliver world-class coaching, every class.

 

↓ Apply now to get your FREE customized business & coach development plan ↓

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Frequently Asked Questions

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