621. Jen Broxterman | The Journey of a Nutrition Coach: From Trauma to Impactful Transformation

Jul 18, 2023


The Journey of a Nutrition Coach: From Personal Trauma to Impactful Transformation


In this captivating article, we explore the remarkable journey of Jen Broxterman, a registered dietitian and nutrition coach from Canada. Jen's story is one of personal triumph, resilience, and a burning desire to help others improve their health and well-being. We delve into the motivations behind her career choice, her personal experiences, and the transformative power of nutrition coaching. Join us as we embark on a fascinating exploration of Jen's path to becoming a nutrition coach and the impact she has made on the lives of countless individuals.

Finding Purpose: The Appeal of Nutrition Coaching

Nutrition coaching offers a unique opportunity to make a profound impact on people's lives while keeping overhead costs low. The allure lies in the ability to deliver exceptional results and facilitate life-changing transformations. The financial and personal rewards make nutrition coaching an enticing career choice for aspiring coaches and registered dietitians alike.

A Personal Trauma that Inspired Change

Jen Broxterman's journey into nutrition coaching and dietetics was sparked by a deeply personal experience. At the age of 16, her father, despite not being overweight, suffered a heart attack that shook her family to the core. This event ignited a fire within Jen, prompting her to explore how she could help her father recover. Driven by a genuine desire to make a difference, she immersed herself in researching healthy eating habits and the role of nutrition in surviving a heart attack. Her upbringing in a health-conscious household, coupled with her curiosity and passion for science, fueled her interest in pursuing a career in nutrition.

Nurturing the Passion: From Sports Nutrition Clinics to Registered Dietitian

Jen's journey towards becoming a registered dietitian and nutrition coach took shape during her teenage years while working at a sports nutrition clinic. Starting as a receptionist and administrative assistant, she became captivated by the vital role that dietitians played in optimizing athletes' performance. Jen's determination and innate ability to grasp nutrition concepts led her to pursue a life sciences degree with dreams of becoming a doctor. However, she soon realized that her true passion lay in nutrition and its potential to positively impact people's lives.

Overcoming Challenges and Pursuing Education

Jen's path to becoming a registered dietitian was not without obstacles. Initially unaware of the specific requirements for a nutrition and dietetics degree, she had to navigate a transfer to a different university to pursue her dream. Despite this setback, she embraced the opportunity to build a solid foundation in the sciences and completed a life sciences degree. Undeterred, she went on to earn a second undergraduate degree in nutrition and dietetics. Jen's thirst for knowledge and unwavering dedication propelled her further, leading her to pursue a master's degree in lifestyle nutrition with a focus on reversing pre-diabetes through holistic approaches.

Bridging the Gap: Nutrition Coaching and Community Impact

As Jen honed her skills as a nutrition coach and registered dietitian, she recognized the limitations of traditional clinical settings. Motivated to make a difference upstream and prevent chronic health issues, she opened a private practice, working closely with individuals seeking to improve their health and well-being. Her approach emphasized behavior change, helping clients translate their knowledge into consistent daily actions. By addressing conditions like pre-diabetes, weight loss, disordered eating, and gut health, Jen aimed to empower her clients to take control of their lives and make sustainable changes.

The Rise of CrossFit and the Intersection of Nutrition Coaching

During her teaching tenure at the university, Jen's involvement in competitive CrossFit and her affiliation with an early CrossFit gym provided her with a unique perspective on nutrition coaching. Witnessing the remarkable number of type 2 diabetes reversals within the CrossFit community, she became acutely aware of the profound impact that nutrition coaching could have on overall health and well-being. This realization further solidified her commitment to promoting nutrition as a key component of a healthy lifestyle.

Evolving Coaching Methods: A Focus on Behavior Change

Jen's experiences as a nutrition coach and her observations within the CrossFit community prompted her to develop a coaching methodology that prioritized behavior change. Recognizing that knowledge alone often falls short, she understood the importance of guiding clients through the process of transforming their habits and mindset. By instilling sustainable behaviors, Jen empowers individuals to achieve long-term success in their nutrition and overall well-being.

The Power of Behavior Change in Nutrition

In the world of nutrition, the significance of behavior change cannot be understated. This section explores the role of behavior change in achieving long-term success in nutrition goals. It delves into the different layers that contribute to successful behavior change, such as habits, environment, and mindset. By adopting a holistic approach and leveraging the power of motivational interviewing, nutrition coaches can guide individuals towards sustainable lifestyle transformations. The article emphasizes the importance of continuous learning, exceptional customer service, and the use of social proof to strengthen the coach's ability to empower clients.

The Journey of a Resilient Coach: Overcoming Challenges and Building a Thriving Business

This inspiring section unveils the story of Jennifer, a coach who faced numerous challenges but emerged stronger, building a thriving business in the process. It highlights her discovery of motivational interviewing as a powerful coaching tool and how she implemented it in her practice to transform the lives of her clients. The article touches upon Jennifer's experience with ovarian cancer, the setbacks she encountered, and how she navigated the recovery process. Her story serves as a testament to the power of determination, adaptability, and the profound impact a coach can have on their clients.


Jen Broxterman's journey as a nutrition coach and registered dietitian exemplifies the transformative power of nutrition and the profound impact coaching can have on individuals' lives. Her personal trauma served as a catalyst for her career choice, propelling her to become a dedicated advocate for preventive health and well-being. Through her private practice, Jen applies her extensive knowledge and expertise to guide clients towards sustainable behavior change and improved overall health. The article concludes by highlighting Jennifer's story of resilience, determination, and triumph over adversity, serving as an inspiration to coaches and individuals alike. It emphasizes the profound impact that unwavering determination, adaptability, and a genuine commitment to making a difference can have on one's journey to optimal health.


Jason Ackerman, CF-L4, and Jason Fernandez, CF-L3, are Affiliate Owners and CrossFit Seminar Staff Members dedicated to the pursuit of helping Affiliate Owners and Coaches alike become the best in the world at what they do.


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