MEET YOUR COACHES

OUR MISSION STATEMENT


We believe that CrossFit is the most important thing to have ever happened to the fitness industry. The way that CrossFit makes its impact is through the local Affiliates, which is why our mission is to provide best-in-class tools, guidance, and inspiration needed to create as many successful CrossFit Affiliates and Coaches as possible.


One of our values is Team, Team, Team  : Our team of A-players is our biggest asset and what makes achieving our mission possible. We invest accordingly.

JASON FERNANDEZ

Business Development Coach
  • CF-L4 / CrossFit Seminar Staff Flow Master
  • Owner of CrossFit Rife, 2009-Present
  • CrossFit Seminar Staff, 2013-Present
  • CrossFit Seminar Staff Flow Master, 2022-Present
  • CrossFit Rife has the largest weightlifting club in the United States.
  • I love stupid movies and think 'Hot Rod' should get an academy award.
  • Follow @coach_jfern and @crossfitrife

MARKUS GERSZI

Business Development Coach
  • CF-L2
  • Owner of CrossFit Active Performance, 2011-2017
  • I have worked with over 3,000 CrossFit Affiliates on growing their business over the last 18 years
  • I'm a lifelong entrepreneur and have built 9 companies.
  • I helped launch all of the first 25 Reebok CrossFit Affiliates globally
  • I helped launch and grow the largest non-profit in the CrossFit industry
  • I love spending time with my wife and kids, racing cars, watching live music and traveling
  • Follow @markus_gerszi

JASON ACKERMAN

Business Development Coach
  • CF-L4 / CrossFit Seminar Staff
  • Owner of Albany CrossFit, 2007-2014
  • Owner of CrossFit Clifton Park, 2010-2014
  • Owner of CrossFit Soulshine, 2014-2020
  • Owner of Best Hour CrossFit, 2020-Present
  • CrossFit Seminar Staff, 2013-Present
  • I have the largest financial CrossFit Affiliate sale to date.
  • I have seen Dave Matthews Band live over 100 times.
  • Follow @coachjasonackerman and @besthourcrossfit

JOEL COCHRAN

Business Development Coach
  • CF-L3
  • Affiliate Manager of Double Edge CrossFit, 2013-2020
  • I have been in the CrossFit event space for over 10+ years and have ran 20+ competitions producing more than $100k in revenue.
  • I ran a 50k in ketosis because I was told “I couldn’t do it”.
  • Follow @joelcochran_ and @proclivity.co

ALLISON JACHOWSKI

Business Development Coach
  • CF-L3
  • Owner of ODIN CrossFit, 2016-Present
  • Achieved Affiliate University L4 Affiliate - 2023
  • I owned my own business, Art Studio, prior to ODIN CrossFit and worked as a business advisor for Art Studio start-ups around the country.
  • I love to travel and experience new places. The more off the beaten path, the better.
  • Follow @allisonjachowski and @odincrossfit

MAX ISAAK

Business Development Coach
  • CF-L2
  • Coach at CrossFit New England, 2012-2016
  • Head Performance Coach at PLT4M, 2016-2023
  • Owner of CrossFit TILT (4 Locations), 2016-Present
  • Owner of TILT Corporate Wellness, 2021-Present
  • In my past life, I was a kindergarten teacher and found CrossFit through a $50 Groupon from a co-worker...the rest is history.
  • I have 2 dogs and love skiing, mountain biking, and trail running with them.
  • Follow @max_isaak and @crossfittilt

STEVE HAYDOCK

Business & Coach Development Coach
  • CF-L4 / CrossFit Seminar Staff Flow Master
  • Owner of CrossFit Infinity, 2007-2012 (UK)
  • Owner of Counterpart CrossFit, 2014-Present (Part of Kokoro Training Academy CrossFit / Jiu Jitsu Hybrid)
  • CrossFit Seminar Staff, 2010-Present
  • CrossFit Seminar Staff Flow Master, 2012-Present
  • I hold a degree in Law & Post-Graduate in Education.
  • I love dogs! I have 3 and would like more.
  • Follow @stevehaydock, @counterpartcrossfit, and @kokoroacademy

LINDSAY ANDREW

Coach Development Coach
  • CF-L4 / CrossFit Seminar Staff
  • Owner of CrossFit Max Effort (2 locations), 2011-2016
  • CrossFit Seminar Staff, 2012-Present
  • CrossFit Max Effort was one of the largest Affiliate operations on the planet when I owned it.
  • During covid, I started a mini-farm, then solid it all and moved to Virginia Beach to coach for Fern. I also s ummited Mount Kilimanjaro in October of 2022.
  • Follow @ lindsmariea

TODD OCCHIUTO

Coach Development Coach
  • CF-L4 / CrossFit Seminar Staff Flow Master and Mentor
  • Owner of CrossFit DF / DRiV Fitness, 2011-Present
  • CrossFit Seminar Staff, 2012-Present
  • CrossFit Seminar Staff Flow Master, 2017-Present
  • I have an MBA and previously worked in the banking industry.
  • I mostly enjoy street art and good coffee.
  • Follow @tjo_10, @drivfitness, and @tjomakesart

KRISTIN BOWEN

Coach Development Coach
  • CF-L4 / CrossFit Seminar Staff Flow Master
  • Owner of Salty Bungalow CrossFit, 2022-Present
  • CrossFit Seminar Staff, 2013-Present
  • CrossFit Seminar Staff Flow Master, 2017-Present
  • My background is in graphic design, and I specialize in custom, pet portraits. I have done commissions for people all over the world, and, while I no longer have the official business, I still do portraits by request.
  • I am a foodie. When I travel, renting a bicycle, cruising around aimlessly, and eating my way around is my favorite way to experience a new place.
  • Follow @kbo17 and @saltybungalow_

NICK TRUE

Budget Specialist Coach
  • Financial Coach specializing in values-based budgeting

  • Owner of Mapped Out Money and Co-Host of the Mapped Out Money Podcast

  • Reviewed over 100 Affiliate Owner's budgets to help them run more efficient boxes.

  • I spent 3 years traveling full-time in an Airstream with my wife, 2 dogs, and 2 cats.

  • I love reading and learning new things.

  • I went to college for Mechanical Engineering and worked as an engineer in the power industry for a few years before starting Mapped Out Money.

BRENTNIE KINCAID

Business & Coach Development Coach
  • CF-L4 / CrossFit Seminar Staff
  • Owner of CrossFit Mafia, 2013-Present
  • CrossFit Seminar Staff, 2018-Present
  • I have a degree in Exercise Science with a minor in Coaching.
  • My coaching career began when I was 19 coaching high school and competitive club volleyball.
  • I love dogs, cats, and horses! Fun fact: I used to compete in equestrian show jumping with my horse named Ducati.
  • Follow @bkmafia14 and @crossfit_mafia

NATOSHA HAYDOCK

Coach Development Coach

  • CF-L3/ CrossFit Seminar Staff Flowmaster

  • CrossFit Seminar Staff Flowmaster, 2022-Present

  • CrossFit Seminar Staff, 2013-Present

  • Owner The Art of Eating/Nutrition Coaching, 2013-2024

  • Owner Kokoro Training Academy, 2014-2024

  • Owner Counterpart CrossFit, 2014-Present

  • Licensed Massage Therapist, 2003-2021

  • Bachelor's Degree in Recreation with an Emphasis in Health and Wellness Promotion from Missouri State University

  • Associate Certified Wellness Life Coach

  • I love activities! I enjoy a variety of hobbies both active and creative; reading, yoga, nature, art, travel and of course food!

  • Follow @‌mylittlelife @coach_natosha

BRIAN BOUCHER

Business Development Coach

  • CrossFit Level 3 Trainer (CF-L3)
    Adaptive Training Academy Trainer

  • Owner & Head Coach of MidState CrossFit

  • Affiliate University - Level 4

  • Inaugural Ambassador - Affiliate University

  • Paramedic & Flight Paramedic Certified

  • Instructor – NAEMSE, AMLS, PHTLS, ITLS, BLS, ACLS, PALS, TCCC, & STORM

  • Associates Degree - Emergency Medical Services from Columbia Southern University

  • Fighting chronic disease, through patient care, teaching, and my affiliate.

  • Fueled by caffeine, bad dance moves, and the belief that burpees build character.

  • Follow me @boucherb911 @midstate.crossfit & @razn.health

Arianna Sisto

Business Development Coach

  • CF-L3/ Crossfit Seminar Staff, 2017- Present

  • Owner of CrossFit Trastevere in Rome (Italy), 2015-Present

  • I have an MBA

  • Before CrossFit, I worked 10 years in the hotel business, owning 2 boutique hotels in Rome with my husband.

  • I was a professional swimmer for 10 years

  • I love traveling with my husband, 3 kids and a dog. Going to new places and learning about other culture is our passion.

  • Follow @ariannasistolewis and @cf_trastevere