HOW TO RAISE RATES
WITHOUT LOSING YOUR COMMUNITY
Download the proven 5-step playbook used by 1,000+ successful CrossFit Affiliates to raise prices with confidence and without backlash, burnout, or guesswork.
GET THE PLAYBOOK
Wondering How This Plays Out Inside the Affiliate?
Check out these episodes of the Best Hour of Their Day podcast.
THE STAKES ARE REAL.
Raising your rates isn’t just about charging more.
It’s a high-stakes effort that can either strengthen your business or quietly unravel it.
When done right, you create margin, support your team, and reflect the real value you deliver.
But done wrong? You risk cancellations, broken trust, and a reputation that’s hard to fix.
Most Affiliate Owners either wait too long or move too fast, and both approaches can backfire.
ARE YOU ASKING THE RIGHT QUESTIONS?
Before you make any moves ask yourself:
Do I actually need to raise rates right now?
How much is the right amount, and what’s too much?
Have I truly earned it by delivering enough value?
These are the decisions that make or break a rate increase for gym owners, and they’re exactly what we help you navigate inside this resource.
Click below to download the free playbook.
WHAT YOU CAN EXPECT INSIDE OF THIS FREE DOWNLOAD
The 5-Step Framework
Used by over 1,000 Affiliates
A Value Audit Checklist
So you know if you’re ready
A Simple Break Even Calculator
So you raise with clarity
WHO IS THIS FREE RESOURCE FOR?
CROSSFIT AFFILIATE OWNERS WHO...
Haven't raised prices in 2+ years
Feel stuck and fear member backlash
Have invested in their team but haven’t adjusted pricing to reflect it
WANT TO GROW WITHOUT BURNING OUT